FOX Advertising is proud to unveil the OneFOX converged media platform, a cutting-edge solution powered by AdRise and built on advanced AI-driven technology. This innovative platform aims to enhance ad personalization for consumers while improving ad efficacy for advertisers by utilizing a combination of audience & contextual signals, along with behavioral, creative, and campaign analytics.

The Genesis of OneFOX

The OneFOX platform is the result of over a year of development, spearheaded by AdRise, which created the proprietary building blocks that support unified planning, activation, and measurement across key FOX brands, including FOX Entertainment, FOX Sports, FOX News Media, and Tubi.

The platform’s development has been accelerated by the rapid growth of machine learning and large language models (LLMs), enabling new entrants into the market. With FOX’s continued investment, AdRise has been a leader in developing next-gen capabilities that better connect brands with their audiences, ensuring personalized and efficient advertising.

AI-Driven Technology and Data Strategy

One of the key advantages of OneFOX is its AI-powered audience modeling and advanced targeting, which provide advertisers with more effective ways to reach their desired consumers. This solution moves beyond traditional identity-based infrastructures, focusing on outcome-driven inferences rather than relying on identities alone.

FOX’s commitment to data privacy and consumer protection remains a top priority, as the platform is designed to connect brands and consumers in a safe and compliant manner. The AI-driven strategy also aims to evolve clean rooms and retail media networks toward secure data co-ops, ensuring better data security and improved audience targeting.

Enhanced Advertising Precision

With OneFOX, FOX Advertising aims to provide marketers with the ability to activate FOX's premium live, on-demand, and digital content with greater precision. This intelligence platform dynamically aligns brand goals with the right audience, programming, and consumer touchpoints, ensuring that each advertising moment is maximized for both brands and audiences.

Jeff Collins, President of FOX Ad Sales, Marketing & Brand Partnerships, commented, "OneFOX is known for delivering valuable and incremental audiences from across our portfolio of best-in-class content. With our investment in next-gen solutions, advertisers can now maximize their impact when engaging with our highly engaged audience."

The OneFOX platform represents the future of advertising, combining the latest in AI and machine learning to create more effective, personalized ad experiences. FOX’s continued investment in technology and data-driven strategies ensures that advertisers will be able to connect with their audiences in meaningful ways, all while respecting consumer privacy.

Left Field Labs, a creative technology agency within Stagwell's Code and Theory Network, is celebrating two wins at the 29th Annual Webby Awards, widely regarded as the "Internet's highest honor" by The New York Times. The Webby Awards recognize excellence across the internet, and this year, Left Field Labs’ groundbreaking work earned them top recognition.

Innovating with Twister: Introducing "Twister Air"

One of the standout achievements of Left Field Labs was their reinvention of the classic game Twister. Partnering with Hasbro, the agency infused augmented reality (AR) and AI to create "Twister Air" — a dynamic, high-tech version of the beloved family game that brings new levels of fun and connection across generations.

Twister Air takes the traditional Twister game off the mat and into a new, immersive space, allowing players to engage in an interactive experience that combines physical movement with digital elements. This creative reinvention earned Left Field Labs two Webby Wins and a finalist nomination in recognition of the innovative integration of emerging technologies.

Recognition and Industry Impact

The Twister Air project has not only garnered industry recognition but also gained accolades at the Toy Industry Awards, where it was awarded Game of the Year. The success of Twister Air shows the evolving nature of classic games, blending nostalgia with cutting-edge technology to create a new way for families to connect.

Brian Baker, Senior Vice President of Board Games at Hasbro, expressed his excitement:
"It's fantastic to see Twister Air take home two Webby Awards this year. It's a great reminder that even as our games evolve, that core spark they bring – the movement, the laughter, the connection – stays the same."

A New Chapter for Emerging Technology in Play

Sarah Mehler, Founder and CEO of Left Field Labs, shared her thoughts on the significance of these wins:
"We've entered a new chapter, where emerging technologies such as immersive aren't just enhancing our experiences — they're redefining how we create, connect, and play. These wins are a testament to what's possible when visionary partners like Hasbro meet us at the intersection of imagination and pragmatic execution."

Left Field Labs has spent years honing its expertise in AI and immersive technology, and these wins serve as a validation of their innovative approach to blending creativity with cutting-edge technology to transform experiences.

Storm Reply, an AWS Premier Consulting Partner within the Reply Group, has teamed up with Storybent, a boutique agency specializing in narrative-driven marketing, to develop an innovative AI-powered solution for scalable content personalization. The new platform, built on Amazon Bedrock AWS’s Generative AI service is designed to help Storybent streamline the content creation process, enabling efficient adaptation and distribution across various channels for its clients.

Transforming Long-Form Content into Multi-Channel Marketing Assets

The cutting-edge solution transforms long-form thought leadership assets, such as white papers, into a wide variety of marketing materials. From emails and social media ads to blog posts and more, the platform significantly reduces manual content creation effort. By automating much of the process, Storybent can rapidly produce personalized content tailored for different formats, channels, and target audiences, ensuring a consistent brand voice across the board.

AI-driven Knowledge Management allows the system to learn from each client’s knowledge base, adapting the content according to client-specific requirements. This ensures that the generated content aligns with each client's editorial guidelines while optimizing best practices for different marketing formats like email, blogs, and social media.

Leveraging AI for Advanced Content Customization

At the core of the solution is a powerful integration of Natural Language Processing (NLP) and machine learning models. The system analyzes original content, extracting key themes and messaging, and applies contextual understanding to tailor content for different industries, job roles, and brand voices. This enables Storybent to adjust language, tone, and style to suit the unique needs of various clients, delivering highly personalized marketing assets at scale.

The solution offers a targeted approach that enhances audience engagement, helps brands reach more leads, and nurtures prospects throughout their marketing and sales cycles. By automating content creation, Storybent can quickly produce high-quality content that resonates with clients’ audiences, reducing the time and effort required for manual adaptation.

Strategic Partnership for Scaling Content Personalization

Percy Wang, Founder of Storybent, shares his excitement about the new solution:
"At Storybent, we help professional services firms connect with clients through impactful storytelling. With Storm Reply's expertise, we can now scale content personalization, delivering high-quality, tailored experiences."

This partnership with Storm Reply allows Storybent to reach new heights in delivering personalized, scalable, and engaging content to its clients, ultimately improving customer engagement and business outcomes.

Persado, a leader in AI-powered content compliance and performance solutions for marketing, will participate in the Digital Marketing for Financial Services Summit West in San Francisco. The event will take place on May 21-22, 2025, where Persado invites marketing leaders, media, and analysts to meet in the West Ballroom to learn about the company’s latest innovations in AI-driven marketing.

Persado Dynamic Email Solution for Marketing and CRM Teams

At the summit, Persado will showcase their Dynamic Email solution, designed to streamline email campaign setup, content library creation, and launches. The AI solution helps financial services companies enhance their customer experience (CX) by automating personalized email campaigns. Companies using Persado for always-on personalized batch and triggered campaigns have reduced email operations time by up to 75% and achieved an average 20% increase in conversions.

Panel Session on Personalization and Customer Experience

Persado will also be featured in a panel session on Wednesday, May 21, titled:
"Strategic Approaches to Redefining Personalized Engagement in Financial Services."

Panel Speakers:

• Taylor Mahoney, VP of Solutions Consulting at Persado

• Nidhi Daga, VP of Growth, JPMorgan Chase

• Will McGinnis, Director of Sales, Fullthrottle.AI

Session Moderator:

• Erin McReynolds, VP, Marketing & Client Experience, Fremont Bank

During this session, industry experts will discuss how to leverage Generative AI to transform personalization and CX in financial services. The discussion will focus on how brands can design a personalization strategy that aligns with both customer expectations and business goals, while utilizing data and technology to create seamless customer journeys. Additionally, they will explore the frameworks and strategies necessary to build stronger customer relationships and elevate engagement in a digital-first landscape.

In a world where AI adoption is accelerating, creativity is becoming one of the most sought-after leadership skills. To explore this vital concept, Info-Tech Research Group has released its twelfth episode of the Digital Disruption podcast, titled "Disney Exec Explains Why Creativity Is the Most Important Skill for the Future". This episode features Duncan Wardle, the former head of creativity and innovation at Disney, who shares insights on why imagination, curiosity, empathy, and intuition will be the most valuable skills in the coming decade.

Embracing Creativity in an AI-Driven World

Wardle, who has worked with major brands like Pixar, Marvel, and Fortune 100 companies, discusses the critical role of creativity in an AI-dominated world. In his conversation, he challenges leaders to rethink their approach to innovation, particularly in organizations where "no because" cultures often stifle bold ideas. He emphasizes that the organizations that will thrive in the future will be those that foster experimentation, challenge assumptions, and embrace divergent thinking.

Geoff Nielson, Senior Vice President of Brand at Info-Tech Research Group and host of the podcast, agrees:
"We’re at a moment now where efficiency is prized and creativity often gets sidelined. Duncan Wardle's perspective is a reminder that technology alone isn't the answer; what we do with it, and how we empower our people to think differently, is where transformation happens."

Takeaways from the Episode

Throughout the episode, listeners will gain insights and practical tools to unlock creativity, even in environments that are typically constrained by regulations or structure. Topics include:

• AI and Creativity: How AI frees up more time to think and how leaders can use that time effectively.

• Innovation in Key Industries: The future of creativity and innovation in entertainment, sports, and education.

• Creating Collaborative Cultures: How to foster an environment where ideas are nurtured and evolve into action.

• Overcoming Rigid Thinking: Practical exercises and tools to help teams break free from stale, conventional thinking and drive innovation.

Practical Exercises for Unlocking Creativity

Wardle shares exercises designed to help leaders and teams access their most creative thinking, including:

• Energizers: Techniques to break out of "busy beta" modes and inspire fresh ideas.

• "Yes, and" Collaboration: A powerful framework for building on ideas, enabling better team collaboration.

These tools are designed to help leaders and teams embrace a creative mindset and move from incremental improvements to breakthrough innovations.

Listen to the Full Episode

The full episode is available on the Digital Disruption Podcast platform, where listeners can also access previous episodes discussing technology, business transformation, and leadership.

The phrase “Just Google it” is no longer a reliable cornerstone of consumer behavior. According to SOCi’s 2025 Consumer Behavior Index (CBI), digital discovery has become increasingly fragmented. While traditional search engines are still in use, consumers especially Gen Z are diversifying how they find products, services, and brands.

The New Consumer Discovery Landscape

1. Platforms Beyond Google Are Dominating Attention

• 83% of consumers still use traditional search engines.

• 73% use social media, 58% use navigation apps, 19% use review sites, and another 19% are turning to AI tools.

• Consumers are engaging with multiple sources before making even simple decisions.

2. The Gen Z Effect: A Multi-Platform Generation

• Gen Z uses an average of 3.6 platforms before making a purchase.

• Instagram and TikTok are favored for local searches over Google.

• Their behavior is driven by a desire for authenticity and validation through real experiences and stories.

3. Declining Traditional Search Visibility

• SOCi reports a 10% year-over-year drop in search impressions.

• Multi-location brands are disproportionately impacted.

• AI tools like ChatGPT are gaining influence, but they’re just one part of a larger shift.

4. The Rise of AI and Community-Driven Discovery

• Platforms like Reddit and AI engines such as ChatGPT are now critical touchpoints.

• These tools are capturing market share from traditional engines.

• Consumers increasingly expect seamless and trustworthy responses across platforms.

Strategic Imperatives for Marketers

1. Optimize Across Multiple Discovery Channels

• Ensure presence in social media, AI responses, forums, and review sites.

• Evaluate local SEO tactics—local pages and reviews are more crucial than ever.

2. Rethink Traditional SEO Assumptions

• Ranking on Google alone no longer guarantees visibility.

• Focus on being discoverable where your audience actively searches.

3. Adapt to Ongoing Platform Experiments

• Platforms are testing AI-driven search and social commerce tools to attract younger users.

• Marketers must stay agile to integrate new features into their strategies.

4. Prepare for Further Declines in Traditional Search

• Gartner predicts a 25% drop in search demand by 2026.

• SOCi data indicates we may hit that number by the end of 2025.

The search landscape is no longer a straight path to Google. It’s a fragmented ecosystem where discovery spans social media, AI tools, forums, and more. For brands—especially those with multiple locations—staying visible means embracing this complexity. Marketers must move beyond traditional SEO to ensure they meet consumers where they are. Failing to do so risks irrelevance, invisibility, and lost trust in an era of multi-platform discovery.

Supreme Group, a next-generation platform driving innovation in healthcare and life sciences marketing, has announced the acquisition of Nimble Works and its sister agency Vital Works. Known for simplifying complex health tech and biopharma messaging, these additions mark Supreme Group’s eighth acquisition, strengthening its strategic and digital execution capabilities.

Strategic Value of the Acquisition

1. Enhancing Strategic and Creative Integration

• Nimble Works is known for combining strategic insight with rapid, creative execution.

• The acquisition aligns with Supreme Group’s mission to integrate creativity, intelligence, and performance.

• It reinforces a digital-first, insight-driven marketing model.

2. Founders with Proven Industry Expertise

• Founded by Barbara Pantuso (formerly SYP Partners) and Lisa Reid (formerly McCann Health).

• The duo brings deep experience in biopharma and digital health communications.

• Their leadership will remain intact, ensuring continuity and vision post-acquisition.

3. Strengthening Supreme’s Healthcare Innovation Capabilities

• Nimble Works excels in translating complex science into actionable, compelling brand stories.

• Their creative agility and clarity support Supreme Group’s “no playbook” approach to healthcare marketing.

• The acquisition deepens Supreme’s capacity to serve innovative biotech and digital health clients.

Platform Synergy and Future Growth

1. Integrated Offerings for Clients

• Nimble Works will collaborate across the Supreme platform to enhance shared capabilities.

• Their expertise complements Supreme Group’s performance-focused, AI-informed services.

• Clients will benefit from a seamless blend of brand strategy, digital execution, and creative innovation.

2. Advancing AI and Analytics-Driven Marketing

• With Supreme Group’s platform, Nimble Works gains access to advanced analytics and AI tools.

• This enhances their ability to deliver faster, more flexible solutions for complex client needs.

• The acquisition supports Supreme’s model of embedding technology into every client solution.

3. Commitment to Scalable, Creative Healthcare Communication

• Supreme Group continues building a collective of forward-thinking agencies.

• Each acquisition reinforces its vision of delivering smarter, faster marketing outcomes.

• The focus remains on enabling healthcare brands to move with clarity, speed, and confidence.

The acquisition of Nimble Works and Vital Works underscores Supreme Group’s commitment to reshaping healthcare marketing through integration, innovation, and strategic creativity. As part of a growing network, Nimble Works will amplify Supreme’s vision of building a high-performance, AI-driven marketing platform tailored for life sciences and health tech brands. This move not only strengthens the group’s service offerings but also exemplifies a bold step toward the future of healthcare communication.

ODAIA has officially entered the omnichannel marketing orchestration space, unveiling a solution designed to transform how pharmaceutical brand teams engage with healthcare professionals (HCPs). This expansion complements ODAIA Field, enabling life sciences organizations to leverage AI-driven tools for personalized, real-time engagement across marketing and sales.

The company has also launched an early access program for pharma companies to test these capabilities and offer feedback, marking a major step forward in delivering unified, data-driven HCP engagement strategies.

Capabilities of ODAIA’s New Omnichannel Solution

1. Personalization at Scale Through AI

• MAPTUAL, ODAIA’s flagship platform, rapidly processes HCP and patient data to generate real-time predictive insights.

• Enables tailored campaign sequencing by determining the optimal channel, message, content type, and engagement timing for each HCP.

• Early users of MAPTUAL have seen a 7–14% increase in new patient starts.

2. Unified Marketing and Sales Coordination

• The new capabilities enable seamless two-way coordination between marketing campaigns and sales rep visits.

• Replaces siloed strategies with a synchronized engagement model that enhances both digital and in-person touchpoints.

• Each HCP interaction is guided by dynamic insights, delivering a cohesive brand experience.

3. Data-Driven Decision Making

• Moves beyond manual persona segmentation and rule-based campaign planning.

• Uses de-identified patient data and real-time behavioral signals to continuously update and refine marketing strategies.

• Adapts to competitive shifts and market dynamics faster than traditional approaches.

4. Enhanced Activation and Automation

• Integrates directly with CRMs, media platforms, and agencies to streamline campaign deployment.

• Automates channel selection, messaging, and cadence based on HCP preferences and outcomes.

• Performance data feeds back into the system, optimizing future interactions automatically.

Strategic Impact on Pharma Marketing

1. Addressing Industry Gaps

• Current strategies fail to resonate: 80% of pharma executives are satisfied with engagement efforts, but only 35% of HCPs agree.

• ODAIA bridges this disconnect with insights that target individual physician behaviors and preferences.

2. Maximizing Limited Resources

• As pharma budgets tighten and field teams shrink, maximizing the impact of every HCP interaction becomes critical.

• ODAIA ensures every outreach is personalized, timely, and effective—even with limited access to HCPs.

3. Capturing a Growing Market Opportunity

• The global omnichannel pharma marketing market is valued at up to $8 billion.

• ODAIA’s new solution positions the company as a key player in helping brands deliver compliant, personalized engagement at scale.

ODAIA’s launch into omnichannel marketing orchestration is a decisive move toward reshaping HCP engagement. By combining AI, automation, and real-time insights, ODAIA empowers pharma marketers to break away from generic campaigns and embrace a dynamic, unified strategy. As the early access program opens, pharma companies have the opportunity to participate in shaping the future of commercial excellence—one tailored HCP interaction at a time.