News

Rakuten and impact.com Form Global Partnership Marketing Alliance

Rakuten International and impact.com have announced a strategic alliance aimed at reshaping the affiliate and performance marketing landscape. The deal combines Rakuten Advertising’s global publisher network and managed services, Rakuten Rewards’ consumer shopping data, and impact.com’s partnership automation platform to build a larger, more integrated ecosystem for advertisers, publishers, and...

marketing 29 Apr 2026

Catalyst IQ Hires Michael Lein to Lead Tier 3 Sales

Catalyst IQ has appointed automotive marketing executive Michael Lein as Senior Vice President of Tier 3 Sales, adding experienced leadership as the newly launched company expands its automotive retail marketing platform. Lein will oversee business development and dealer success teams focused on helping retailers turn live market data into targeted advertising and sales growth strategies...

marketing 29 Apr 2026

XTM International Names New CMO, VP Engineering for AI Growth

XTM International has appointed a new Chief Marketing Officer and Vice President of Engineering as the localization software provider looks to accelerate growth in the AI era. The company named Niki Sotiropoulou as CMO and Sean Mooney as VP of Engineering, signaling renewed investment in go-to-market expansion and product execution. XTM International, a provider of AI-driven localization...

artificial intelligence 29 Apr 2026

Creo Launches AI Creator Editing Tool With Google Cloud

Creo, the influencer marketing division of Omnicom Media, has introduced a new AI-powered content editing solution developed with Google Cloud. The platform is designed to help brands review, modify, and approve creator content in real time, reducing production delays, cutting revision costs, and improving brand compliance across influencer campaigns. Influencer marketing has matured into a core...

artificial intelligence 29 Apr 2026

SAS Upgrades AI-Ready Data Management for Enterprise Agents

At SAS Innovate, SAS unveiled a major refresh of its cloud-native data management portfolio, aiming to solve one of enterprise AI’s biggest bottlenecks: poor data readiness. Built on the SAS Viya platform, the update adds governance, lineage, automation, and analytics acceleration features designed to help organizations deploy AI agents and copilots with greater trust and operational control. As...

artificial intelligence 29 Apr 2026

TestMu AI Launches Kane CLI for AI Browser Testing

TestMu AI, the company formerly known as LambdaTest, has introduced Kane CLI, a browser automation tool designed for both developers and AI coding agents. The launch targets a growing software delivery problem: AI can generate code quickly, but teams still need reliable ways to verify whether that code actually works inside a browser. TestMu AI has launched Kane CLI, a new command-line browser...

artificial intelligence 29 Apr 2026

Fingerpaint Group Makes History With 2026 Manny Awards Network Win

Fingerpaint Group has become the first independent agency network to win Network of the Year at the 2026 Manny Awards, marking a notable shift in the competitive healthcare marketing landscape. The company also secured Best Consumer Digital Campaign, reinforcing its growing influence across life sciences commercialization, healthcare advertising, and integrated agency services. Fingerpaint...

marketing 29 Apr 2026

PubMatic Says AgenticOS Gains Global Traction as AI Media Buying Scales

PubMatic says its AgenticOS platform is gaining momentum globally as autonomous AI-driven media buying moves beyond pilot programs into live campaigns. The company reported adoption across the United States, France, the Netherlands, Australia, and India, signaling that agentic advertising may be entering a commercial growth phase rather than remaining a speculative trend Artificial intelligence...

marketing 28 Apr 2026