Jasper, the world’s leading AI marketing platform, has unveiled Audiences, a powerful addition to its proprietary AI context layer, Jasper IQ. This new feature is designed to help marketers craft highly personalized, on-brand messages by unifying audience insights, brand voice, and company knowledge—all within a single platform.

• Revolutionizing Personalization with Audiences:
  
  Audiences empowers marketers to define and manage dynamic customer segments and apply them instantly across all campaign assets. This shift transforms static personas into actionable, real-time AI inputs for more effective marketing execution.

• Solving AI’s Biggest Marketing Gaps:
  
  Jasper’s 2025 State of AI in Marketing report reveals brand consistency and output quality as major challenges. Audiences directly addresses this by integrating brand voice and audience understanding into the production workflow—eliminating silos and inefficiencies.

• Real-World Use Case:
  
  A leading beauty retailer uses Audiences to craft messages that simultaneously engage Gen Z and their parents—bridging generational gaps with precision and cultural relevance.

• Unifying Brand Voice and Audience Insight:
  
  Combined with Brand Voice, Audiences ensures every asset aligns with both brand identity and the needs of each audience segment—making every piece of content resonate more deeply.

• Part of the Jasper IQ Ecosystem:
  
  Audiences is included in Marketing IQ, introduced alongside Brand IQ in November 2024. Together, they form Jasper IQ—marketers’ only full-contextual AI solution for enterprise-scale content creation.

• CEO Insight:
  
  "Marketers today are under pressure to do more with less. Audiences helps them create deeply resonant campaigns by making brand voice and audience context immediately actionable,” said Timothy Young, CEO of Jasper.

With the launch of Audiences, Jasper sets a new benchmark for AI-driven personalization in enterprise marketing. By integrating customer context, brand consistency, and production speed into one intelligent platform, Jasper empowers marketing teams to create impactful campaigns that truly connect.

Jasper will be showcasing the full capabilities of Audiences at Cannes 2025, highlighting how the platform is redefining modern marketing strategy.