SheerID Expands to India, Enhancing APAC Market with Advanced Identity Verification | Martech Edge | Best News on Marketing and Technology
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SheerID Expands to India, Enhancing APAC Market with Advanced Identity Verification

ecommerce and mobile ecommerce technology

SheerID Expands to India, Enhancing APAC Market with Advanced Identity Verification

SheerID Expands to India, Enhancing APAC Market with Advanced Identity Verification

Business Wire

Published on : Jul 26, 2024

SheerID Strengthens APAC Footprint with Local Support and Sales, Participates in ETRetail E-Commerce & Digital Natives Summit 2024

SheerID, a global leader in identity verification for commerce, is thrilled to announce its expansion into India, marking a significant milestone in its growth strategy for the Asia Pacific (APAC) region. This expansion enables SheerID to offer its market-leading verification services to regional brands, helping them acquire and verify millions of college students and young adults for exclusive, personalized offers.

Key Features and Benefits

  • Enhanced Access to Exclusive Offers:

    • Brands can now use SheerID’s Open Verification Platform to deliver exclusive, gated offers to verified college students and young adults.
    • This approach helps brands build direct relationships with Gen Z, a key demographic seeking personalized engagement.
  • Proven ROI:

    • According to a recent Forrester consulting study, offers verified by SheerID deliver a remarkable 337% ROI. This is achieved through increased revenue, reduced fraud, and an enhanced customer experience.
  • Industry Adoption:

    • Leading brands such as Spotify, Autodesk, Salesforce, and YouTube are already leveraging SheerID’s platform to engage customers effectively in the APAC region.

Expansion Details

  • Local Presence in India:

    • SheerID’s dedicated presence in India will facilitate better service and support for regional brands.
    • The expansion aims to strengthen SheerID’s role in providing secure and personalized verification solutions tailored for the APAC market.
  • Upcoming Event:

    • David Shear, President and Co-Founder of SheerID, will be speaking at the ETRetail E-Commerce & Digital Natives Summit 2024 in Bangalore on September 4th and 5th.
    • Mr. Shear will discuss the impact of personalized offers and secure customer verification on the evolving e-commerce landscape.

Statement from SheerID Leadership

Krishna Shroff, Asian Market Partner at SheerID, expressed excitement about the expansion: “I am incredibly excited to introduce SheerID’s market-leading verification platform to the Asian market. Gated, exclusive offers through the SheerID platform is a powerful way to build a direct relationship with Gen Z – the next generation audience for brands. We’re excited to popularize this approach in India and build on the compelling success leading brands are already experiencing.”

David Shear, President and Co-Founder of SheerID, added: “Expanding into APAC is a significant milestone for SheerID, allowing us to serve brands with a local presence in the region. Our platform not only enhances the verification experience but also provides brands with the tools to build meaningful, direct relationships based on trust with Gen Z – a coveted consumer community that is actively looking for exclusive offers for their community.”

SheerID’s expansion into India represents a strategic move to enhance its services across the APAC region. By offering advanced identity verification solutions, SheerID enables brands to deliver personalized, exclusive offers and build trust with Gen Z. This expansion not only reinforces SheerID’s commitment to innovation but also provides valuable tools for brands seeking to engage effectively with the next generation of consumers.