25-year industry veteran and former SAP Ariba executive to lead ORO’s global marketing initiatives

ORO Labs, the creator of a market-leading no-code procurement orchestration platform, has announced the appointment of Emily Rakowski as Chief Marketing Officer. Rakowski will lead the planning, development, and execution of ORO Labs’ global marketing initiatives, including brand-building, demand generation, communications, and public relations.

Emily Rakowski's Experience:

• Over 25 years in sourcing and procurement technology.
• Previous roles:
  • Global VP of Audience Marketing and Demand Management at SAP Ariba.
  • CMO at EcoVadis, leading business sustainability ratings and performance tools.
  • Leadership roles at Ellucian, Kearney, and Creative Good.
• Educational background:
  • MBA in Marketing and Entrepreneurship from Northwestern University’s Kellogg School of Management.
  • Bachelor's degree in International Relations from Stanford University.

Impact on ORO Labs:

• Rakowski's expertise to drive ORO Labs' global marketing efforts.
• Focus on brand-building, demand generation, communications, and PR.
• Contributions to ORO Labs’ mission of enhancing procurement experiences through innovative technology.

Statements from ORO Labs Leadership:

• Sudhir Bhojwani, Co-founder and CEO: Emphasized Rakowski's passion for procurement and her understanding of digital transformation challenges.
• Lalitha Rajagopalan, Co-founder: Highlighted Rakowski's track record in creating and promoting new markets, particularly in sustainability.

Company Milestones:

• Achieved the world’s first accredited ISO/IEC 42001:2023 certification for an Artificial Intelligence Management System (AIMS).
• Commitment to rigorous governance, data privacy, and security policies.

Rakowski's Vision:

• Excitement about rejoining former colleagues and contributing to solving procurement challenges.
• Aiming to drive growth, transformation, and a humanized procurement experience for all users.

Emily Rakowski’s appointment as CMO is a significant step for ORO Labs, promising enhanced marketing strategies and the continued pursuit of innovative procurement solutions. With her extensive experience and leadership, ORO Labs is poised for further growth and success in the martech and procurement sectors.