BTS Group AB (publ) has been named to Selling Power’s Top Sales Training Companies 2025 list, affirming its leadership in sales enablement during a rapidly evolving business landscape marked by AI adoption, shifting buyer expectations, and margin pressures.

Driving Sales Performance in Disruption

Eduardo Emanzor, Principal at BTS, highlighted the company’s commitment to innovation:
“Over the past year, we’ve pushed the boundaries of what sales training can do—using AI, language analytics, and hybrid delivery to help teams improve performance at every stage of the customer journey. Our clients continue to inspire us to innovate and evolve.”

The Need for Modern Sales Training

Gerhard Gschwandtner, publisher and founder of Selling Power, emphasized the growing need for sales teams to evolve:
“As the economy enters a period of stock market ping pong and tariff turmoil—alongside continued AI disruption—sales organizations need more than playbooks. They need training that prepares sellers to think critically, adapt fast, and drive revenue growth.”

Evaluation and Client Praise

Selling Power evaluated companies based on training depth, innovation, AI integration, industry impact, and client satisfaction. BTS stood out for its combination of business acumen and behavioral insights, delivering immersive, customized learning experiences that drive measurable results.

Clients praised BTS’s approach:

• “Extremely effective. They accelerated our sales results by 10x.”

• “Our team left energized, empowered, and already seeing early wins.”

• “Not a cookie-cutter approach—everyone was engaged, including skeptics.”

• “The facilitator quickly earned trust and delivered content that was sharp, relevant, and practical.”

• “They met us where we were—and helped us move forward faster.”

Selling Power’s annual list remains a trusted resource for CROs and sales enablement leaders seeking partners that build sustainable sales capabilities. BTS Group AB’s inclusion underscores its role in helping organizations navigate disruption with innovative, effective sales training.