ResearchAndMarkets.com has added the comprehensive report “South Korea Social Commerce Market Intelligence and Future Growth Dynamics Databook – Q2 2025 Update”, delivering deep insights into the country’s fast-evolving social commerce landscape.

Market Size and Growth Projections

The South Korean social commerce market is projected to grow by 16.8% annually, reaching USD 24.72 billion in 2025. The sector has demonstrated robust growth with a CAGR of 19.5% between 2021-2024, and it is expected to sustain strong momentum with a forecast CAGR of 13.0% from 2025 through 2030. By 2030, the market is anticipated to nearly double its 2024 value to approximately USD 45.62 billion.

Trends Driving Market Expansion

Integration of E-commerce into Social Media Platforms
South Korea is witnessing a seamless blending of e-commerce features into popular social platforms. Apps like KakaoTalk now enable in-app shopping, while Naver Shopping integrates social sharing and product discussions, catering to tech-savvy consumers’ preference for convenience and interactive experiences.

Rise of Live Commerce
Live commerce, which merges live video streaming with real-time shopping, is rapidly gaining popularity. Platforms such as Naver Shopping Live provide retailers with dynamic channels to showcase products, interact with customers, and boost instant sales — fostering greater trust and engagement.

Dominance of Mobile Shopping
Mobile shopping accounts for nearly 73% of all online sales in South Korea, supported by widespread smartphone penetration and high-speed internet access. Retailers are investing heavily in mobile-optimized apps, AI-driven recommendations, and mobile payment solutions like Naver Pay and Kakao Pay to enhance user experience.

Competitive and Regulatory Landscape

The market’s competitive intensity is rising with dominant local players like Coupang and Naver expanding their social commerce offerings, while global entrants such as AliExpress and Temu intensify competition with attractive pricing and product ranges.

Simultaneously, regulatory oversight by the Korea Fair Trade Commission aims to ensure fair competition and transparency, compelling businesses to innovate responsibly while complying with evolving digital marketplace regulations.

Market Segmentation and Consumer Insights

The report covers detailed KPIs across multiple dimensions, including:

• Retail Product Categories: Clothing & Footwear, Beauty & Personal Care, Food & Grocery, Electronics, Home Improvement, Travel, and Hospitality

• Consumer Segments: B2B, B2C, C2C

• Device Usage: Mobile vs Desktop

• Geographical Spread: Domestic, Cross-border, Tier-1 to Tier-3 cities

• Payment Methods: Credit/Debit Cards, Bank Transfers, Digital & Mobile Wallets, Cash

• Platform Types: Video Commerce, Social Network-led Commerce, Social Reselling, Group Buying, Product Review Platforms

• Demographics & Behavior: Age, Income, Gender

Future Outlook

To thrive in South Korea’s rapidly evolving social commerce market, businesses must:

• Invest in mobile-first digital strategies and emerging technologies such as AR and AI-powered chatbots

• Leverage live commerce and integrated social shopping features to deepen customer engagement

• Navigate and comply with regulatory frameworks while maintaining competitive agility

• Forge strategic partnerships to expand reach and innovation capacity

With these strategies, companies can harness the projected growth and tap into the opportunities presented by South Korea’s dynamic social commerce ecosystem.