Rio Media announces a unique advertising opportunity through branded sponsorships on Huntington Beach’s iconic lifeguard towers. This initiative offers premium, high-impact ad placements at one of America’s most visited beaches, attracting millions annually and hosting major global events.

• Prime Advertising Location:

  • Sponsorships on lifeguard towers at Huntington Beach, known for its high visitor traffic and popular events like the Pacific Airshow and US Open of Surfing.

  • Over 15 million visitors annually, including families, travelers, and outdoor enthusiasts.

• Emotional Brand Engagement:

  • According to co-founder Tommy Iorio, emotional experiences boost brand recall by 42%.

  • The beachfront setting offers a positive and memorable context for brand messaging.

• City Partnership and Revenue Impact:

  • Approved by the city council to support Huntington Beach’s Marine Safety Division.

  • Expected to generate over $1 million annually without affecting the beach’s aesthetic appeal.

• Exclusive Brand Visibility:

  • Sponsorships guarantee exclusive branding with no competing ads.

  • Ensures high visibility and a strong emotional connection with a diverse and valuable audience.

• Rio Media’s Expertise:

  • 24 years of experience in outdoor and experiential advertising.

  • Deep community roots and a local presence near Huntington Beach Pier.

  • Committed to responsible and effective management of the program.

The lifeguard tower sponsorship program by Rio Media offers brands a rare chance to connect deeply with beachgoers during their most enjoyable moments, while supporting the local community and enhancing visitor experience.