Conquer.io, a leading Salesforce-native Sales Engagement platform, has announced the acquisition of Full Circle Insights, a recognized leader in marketing attribution, funnel analytics, and account-based marketing (ABM). This acquisition marks a significant step toward delivering a fully integrated, closed-loop engagement platform within the Salesforce ecosystem.

Highlights of the Acquisition

• Unified Platform within Salesforce:
  The merger creates the first end-to-end platform that combines marketing attribution with sales engagement, fully embedded within Salesforce.

• Enhanced Go-to-Market Capabilities:
  By integrating Full Circle's analytics capabilities with Conquer's sales execution engine, revenue leaders can now manage and optimize the entire customer journey from a single interface.

• Actionable Insights and Execution Tools:
  Users gain access to robust attribution and funnel intelligence, enabling better visibility into:

  • Pipeline performance

  • Campaign ROI

  • ABM (Account-Based Marketing) effectiveness
    These analytics are now paired with real-time engagement and follow-up tools.

• CEO Statement – Greg Moran, Conquer:
  “By combining Full Circle's deep analytics with Conquer's execution engine, we're delivering a single platform where revenue leaders can see, measure, and act on the entire customer journey, all without leaving Salesforce.”

This acquisition reinforces Conquer's vision of creating a next-generation revenue platform—one that is data-rich, execution-ready, and natively integrated within Salesforce. With Full Circle’s advanced marketing intelligence, Conquer is poised to transform how marketing and sales teams collaborate, measure, and drive revenue.