Qualtrics, the pioneer of the experience management (XM) category, has been named a Leader in The Forrester Wave™: Employee Experience Management Platforms, Q2 2025. The report evaluated 12 providers on criteria spanning strength of offering and strategy.

Highlights from Forrester Evaluation:

• Achieved highest possible scores in 16 critical areas, including:

  • Surveys and solicited feedback

  • Data analysis and correlation

  • Privacy and confidentiality

  • Data visualization and dashboards

  • AI-driven analysis and natural language processing

  • Innovation and roadmap

  • Partner ecosystem and supporting services

  • Multichannel passive listening including social and third-party data

  • Customer and employee experience correlation

  • Global reach with multiple languages and geographies

Qualtrics’ Strengths According to Forrester:

• Extensive surveying capabilities with diverse targeting, deployment, and triggering options

• Powerful analytics suited for both data scientists and business users via customizable dashboards

• AI-powered trend analysis such as attrition risk and actionable recommendations

• Integration of customer experience (CX) and employee experience (EX) data to identify patterns that improve business outcomes

• Expansion into multichannel passive listening for deeper insights from unstructured data

Leadership Perspective:

Brad Anderson, President of Product and Engineering at Qualtrics, stated:

• Organizations investing in superior employee experiences outperform financially

• Recognition as a Forrester Leader reflects Qualtrics’ market strength and AI innovation

• AI capabilities enable organizations to build engaged, productive teams, boost retention, and enhance manager effectiveness

Qualtrics’ XM for Employee Experience Suite:

• Enables organizations to collect and analyze complex employee feedback

• Translates insights into clear, practical recommendations and actions

• Features AI-powered tools like Qualtrics Assist for Employee Experience, Comment Summaries, and Conversational Feedback

• Focuses on reducing bias and improving team and manager performance

Qualtrics continues to lead the employee experience management space by combining advanced AI technology with comprehensive feedback analysis, helping organizations improve engagement, productivity, and business success.