digital transformation marketing
PR Newswire
Published on : May 22, 2025
Digg, the iconic news aggregation platform once hailed as the internet's homepage, is undergoing a major reinvention. With a renewed focus on community and user experience, Digg has brought Christian Selig, the developer behind the beloved Apollo Reddit app, on board as an advisor. Alongside internet pioneers Kevin Rose and Alexis Ohanian, Digg aims to restore the positive vibes of the early internet era.
Developments in Digg’s Reboot:
Christian Selig Joins as Advisor:
Creator of Apollo, a popular third-party Reddit app
Known for community-first thinking and app craftsmanship
Brings expertise in app development and user engagement
Leadership by Internet Veterans:
Kevin Rose, original Digg founder and internet innovator
Alexis Ohanian, Reddit co-founder and prominent entrepreneur
Together, driving Digg’s mission to revitalize the platform
Community-Centric Approach:
Public beta launch planned with strong focus on builders, moderators, and communities
Emphasis on doing “the right thing” for users
Introduction of Groundbreakers early-access community for engaged users
Background on Apollo and Reddit Pricing Conflict:
Apollo was shut down due to Reddit’s high pricing on third-party apps
Selig’s experience underscores the importance of sustainable, community-friendly platform policies
Digg aims to learn from past mistakes and prioritize user contributions
Groundbreakers Program Highlights:
One-time $5 fee to join, filtering bots and ensuring real users
Proceeds support community-chosen nonprofits such as The Nature Conservancy, Thorn, and Code.org
Early user influence on Digg’s product development and username reservations
Strong Board Composition:
Includes Justin Mezzell (CEO), Kevin Rose (Founder/Chairman), Alexis Ohanian (Founder, Seven Seven Six), and Tony Conrad (Partner, True Ventures)
A mix of visionary leadership and internet culture expertise
Digg’s reboot marks an exciting new chapter in the platform’s history, leveraging the talents of Christian Selig and internet pioneers to create a community-first experience. With innovative initiatives like Groundbreakers and a commitment to restoring the positive spirit of the internet, Digg aims to become a meaningful space for users once again.