Alternative Ballistics Corporation, best known for its less-lethal firearm attachment The Alternative®, has refreshed its digital presence with a new website and branding push. The redesign underscores the company’s evolving mission: advancing public safety while reducing risk in high-stakes encounters.

But the bigger news? The company isn’t stopping at law enforcement. Alternative Ballistics is now preparing a civilian version of its flagship tech for the home-defense market.

A Brand With a Broader Mission

The updated website introduces new corporate colors, sharper messaging, and a more modern look. Beyond aesthetics, it aims to clarify how The Alternative works and address common misconceptions.

“Our new website not only represents a visual transformation but also a renewed effort to communicate who we are and the positive social impact that we are driving,” said CEO Steve Luna. “It allows us to explain how our solution empowers officers and communities alike by reducing risk in critical incidents.”

The site also highlights the company’s growing roster of international partners, signaling that Alternative Ballistics has global ambitions.

From Police to the Public: The Home Defense™

The company’s next act could be its most disruptive. Luna confirmed plans to release The Home Defense™, a consumer-grade version of its less-lethal technology.

Originally built for law enforcement, the system works by attaching to a firearm to deliver stopping power without lethal consequences. The goal: give homeowners a defensive option that prioritizes safety while still deterring threats.

“With our upcoming consumer product, we’re giving families meaningful protection without the risks and trauma associated with lethal force,” Luna explained. “It’s a ‘less-lethal-first solution’ that reduces liability without surrendering your weapon.”

Why It Matters

The move comes as debates over policing, gun violence, and responsible self-defense continue to intensify worldwide. While tasers and pepper spray are widely available alternatives, The Home Defense™ offers a firearm-compatible solution that sits somewhere between deterrence and deadly force.

For law enforcement, The Alternative has already been pitched as a risk-mitigation tool, designed to reduce fatalities and liability in volatile encounters. For civilians, the same tech could reshape conversations around what “responsible gun ownership” looks like.

The Bigger Picture

Alternative Ballistics’ expansion reflects a broader trend in public safety tech: the push for solutions that balance personal protection with reduced harm. The new website is part of a brand refresh, but the company’s pivot toward consumers suggests its future may lie not just in police departments, but in living rooms.

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Battery makers don’t usually make headlines in the AI world, but GP Batteries just did. The Hong Kong–based manufacturer, which sells its power packs in more than 50 countries, has partnered with Aurora Mobile’s GPTBots.ai to overhaul customer service and streamline operations.

The result? Smarter support, faster responses, and a glimpse of how traditional manufacturers can leverage AI to modernize global business at scale.

The Problem: Complex Products, Global Headaches

GP Batteries’ catalog spans dozens of models across household, industrial, and specialty uses. That complexity creates a nightmare for customer service:

• Consumers struggle to identify which battery works with which device.

• Reps field repetitive, technical inquiries daily.

• Multilingual and cross-regional service requests bog down response times.

The company needed a way to serve thousands of customers, across dozens of markets, without burning out its human support team.

Enter GPTBots.ai: Building a "Battery Advisor"

Aurora Mobile’s GPTBots.ai platform gave GP Batteries the tools to build a no-code, AI-powered service agent in weeks. Through a drag-and-drop interface, the team created a multilingual “Battery Advisor” capable of:

• Recommending the right models for specific use cases

• Handling FAQs and location-based guidance

• Acting as the first line of defense before escalating to humans

Within two months of launching in the Netherlands, the system was already fielding questions from 1,000+ sales channel users and cutting human workloads in half.

The Payoff: Faster, Cheaper, Always-On

Since rolling out GPTBots.ai, GP Batteries has:

• Automated more than 50% of responses

• Reduced customer service costs by half

• Extended coverage to 24/7

• Boosted both response speed and satisfaction

For a company operating across 50+ regions, those numbers represent serious efficiency gains.

Beyond Customer Service: AI in the Factory and Supply Chain

The partnership is also expanding deeper into operations. GP Batteries and GPTBots.ai are now working on:

• Sales forecasting & supply chain optimization: Using AI to crunch historical and market data for more accurate planning.

• Employee training: Delivering standardized, multilingual onboarding materials for global staff.

• Internal process automation: From order management to inventory scheduling, AI agents are being plugged into everyday workflows.

“AI’s multilingual capabilities have enabled our global team to achieve standardized training and services, drastically reducing communication costs,” said GP Batteries’ marketing head.

Aurora Mobile’s GPTBots.ai CEO framed the partnership as more than just tech adoption: “We are not just a tool but a long-term partner for enterprises implementing AI.”

Why It Matters

GP Batteries’ move highlights a bigger trend: manufacturers are starting to use AI not just for chatbots, but as a backbone for digital transformation. With margins tight and supply chains under pressure, AI-driven efficiency could prove as critical to survival as the batteries themselves.

And for Aurora Mobile, this deal signals momentum for GPTBots.ai as a platform that lowers the barrier to AI adoption for traditional enterprises. If it can help battery makers, it might soon be powering other “old school” industries into the AI era.

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Energy storage is getting a jolt, and not just from lithium-ion. A new report from Research and Markets projects the global supercapacitors market will grow at a 15.3% compound annual growth rate (CAGR) through 2036, fueled by demand for electrification, renewable integration, and high-power applications.

Supercapacitors—also known as ultracapacitors—sit between conventional capacitors and batteries, delivering instant bursts of power, ultra-fast charging, and cycle lives that can exceed one million charge-discharge cycles. That makes them ideal for short-duration, high-power use cases that traditional batteries struggle with.

Beyond the Car: Supercapacitors’ Expanding Role

Historically, supercapacitors gained traction in automotive and transportation, powering regenerative braking, start-stop systems, and hybrid drivetrains. But the market is shifting. By 2036, the biggest growth is expected in power grids and renewable energy integration, where supercapacitors can provide lightning-fast frequency response and stabilize grids against intermittent solar and wind output.

Other sectors are waking up, too:

• Data centers & semiconductor fabs are exploring supercapacitor-based UPS systems for reliable, low-maintenance backup power.

• Heavy equipment, mining, and industrial automation benefit from rugged performance and temperature resistance.

• Next-gen fields like 6G communications, electric aviation, fusion energy, and defense are investigating ultracapacitors for their mix of high power and reliability.

Technology Race: EDLCs, Hybrids, and Graphene

The report breaks down three key technologies:

• EDLCs (Electric Double-Layer Capacitors): The most mature and commercially viable, especially in automotive and industrial settings.

• Pseudocapacitors: Leveraging fast redox reactions to store more energy.

• Hybrid supercapacitors (like lithium-ion capacitors): Combining high power with moderate energy density for emerging applications.

On the materials side, advances are accelerating. Graphene electrodes are improving conductivity and surface area, MXenes (2D carbides/nitrides) are pushing performance further, and metal-organic frameworks (MOFs) are being explored for radical new electrode designs. Even structural supercapacitors—where the storage device doubles as part of a car or plane’s body—are on the horizon.

Market Dynamics: Asia-Pacific Dominates, But Watch Europe

According to the report, Asia-Pacific leads production and consumption, thanks to China’s manufacturing muscle and Japan’s R&D strength. North America and Europe, meanwhile, are carving niches in high-performance applications, with companies like Skeleton Technologies (graphene) and Maxwell Technologies (Tesla) pushing boundaries.

The global market includes more than 110 active players, from household names like Panasonic, Nippon Chemi-Con, and Kyocera AVX to startups such as Avadain (graphene) and Ligna Energy (bio-based supercapacitors). Consolidation, R&D partnerships, and heavy investment in advanced materials are shaping the competitive landscape.

The Bigger Picture: Electrification’s Unsung Hero

While batteries grab headlines, supercapacitors are becoming essential for a more electrified world. Their ability to deliver power in milliseconds makes them vital for smart grids, EV performance boosts, and resilient backup systems.

The report stresses that success in this market will hinge on balancing power density, energy density, cost, and scalability. As industries chase efficiency and sustainability, supercapacitors could quietly become the glue holding the energy transition together.

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Press releases are no longer one-and-done announcements—they’re becoming long-term digital assets. That’s the pitch from Online Marketing Standard (OMS), which today unveiled its new Optimized Press Release Services. The offering aims to help businesses get visibility not just on traditional wires and Google, but also on the fast-growing universe of AI-driven discovery platforms like ChatGPT, Google Gemini, Perplexity, Grok (X), and Claude.

“Traditional PR has always been about visibility and credibility,” said Sean Bolton, CEO of OMS. “What makes this different is we’re optimizing every release for news outlets, search engines, and AI. That means our clients stay discoverable in the places people now actually search for answers.”

Why This Matters

For years, press releases faded after their initial splash. OMS argues that’s no longer acceptable in a digital ecosystem where AI platforms are shaping how people find information. By blending SEO with what the agency calls AI Engine Optimization (AEO), these optimized releases are structured so they remain indexable, authoritative, and AI-ready.

That means a company announcement doesn’t just appear in a news feed—it has a higher chance of being pulled into AI summaries, cited in chatbot responses, and surfaced in conversational search results. In an era where AI is reshaping digital marketing, that’s a compelling value add.

The Value Proposition

OMS’s service layers traditional wire distribution with enhancements like:

• Entity-rich keywording & structured data → boosts SEO and AEO.

• AI-readiness → increases visibility in chatbot-generated responses.

• Credibility via syndication → releases appear across hundreds of reputable outlets.

• Repurposability → press releases can double as blog posts, newsletters, or social content.

• Performance analytics → tracking goes beyond backlinks and media pickups to include AI-driven discoverability.

The Bigger Picture

OMS isn’t just chasing trends—it’s recognizing a broader shift in marketing discovery. Search rankings still matter, but the next wave of digital visibility is conversational AI. If businesses want to appear authoritative when customers ask AI tools for recommendations, their content has to be structured to meet these engines halfway.

With this launch, OMS is positioning itself as an early mover in the AI-era PR playbook, offering a bridge between classic distribution tactics and the emerging AEO frontier. For marketers, the message is clear: ignore AI-driven discoverability at your own risk.

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Unit of Measure today announced the launch of Mirrix, a digital asset management (DAM) add-on built specifically for organizations running the STEP platform from Stibo Systems.

Unlike third-party DAM systems that bolt on with heavy integrations and siloed storage, Mirrix operates natively inside STEP. That means all images, documents, and media remain governed, tagged, and managed in the same environment that already houses product data.

“STEP already knows your products, structure, and users. Mirrix simply unlocks that potential for digital assets,” said Martin Kjeldsen, Founder of Unit of Measure. “It bridges the gap between product data and media workflows, so every team can move faster—without duplicating files or switching systems.”

Tailored for Everyday Users

Mirrix is designed to match the workflows of teams that interact with digital assets daily:

• Marketing teams → Quickly find approved visuals, review creative in product context, and ensure brand consistency.

• Product managers → Gain visual oversight of images and docs tied to each product, enriched with AI-generated metadata.

• Sales teams & partners → Access curated, always up-to-date assets—no more waiting for someone to send files.

• Compliance roles → Leverage structured tagging, accessibility insights, and certification logos linked directly to product records.

Built for the Files That Matter

Mirrix supports common enterprise file types and includes AI-powered enrichment to generate alt text, descriptions, accessibility tags, and search terms automatically. A role-based UX ensures marketing, product, sales, and compliance users see only the tools and permissions they need.

Key Advantages of Mirrix:

• No duplication → assets remain inside STEP, under a single governance framework.

• AI enrichment → automatic tagging and accessibility data.

• Collaboration → share, review, and annotate assets internally and externally.

• Contextual integration → media directly tied to STEP’s product data records.

By embedding DAM functionality directly into STEP, Mirrix positions itself as a frictionless alternative to standalone DAM platforms, helping enterprises unify product information management (PIM) and digital asset management into one system of record.

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Today marks the official launch of LLM Scout, a first-of-its-kind platform built to help businesses monitor, measure, and improve brand visibility inside AI-generated answers from emerging discovery tools such as ChatGPT, Claude, Perplexity, and Google AI Overviews.

As generative AI reshapes search behavior, the rules of discoverability are changing. Instead of competing for page-one Google rankings, companies are either included or invisible in AI-driven responses. With no second page of results, brand presence in these answers has become a high-stakes marketing frontier.

LLM Scout provides marketing teams, agencies, and founders with a new layer of visibility into this landscape. The platform shows when, where, and how brands are mentioned across multiple AI models, complete with the underlying prompts, responses, and sources. Beyond simple monitoring, LLM Scout benchmarks performance against competitors and delivers clear, actionable guidance to boost mentions, improve citations, and strengthen brand authority.

“Our mission with LLM Scout is to make AI search visibility measurable and actionable,” said Frank Vitetta, Founder and CEO of LLM Scout. “Generative AI has changed how customers discover products and services. We want to give businesses the same level of control and clarity in AI search that they’ve had in traditional SEO — and to help them win in this new frontier.”

Key Features of LLM Scout

• AI Search Monitoring → Track brand mentions across ChatGPT, Claude, Perplexity, and Google AI Overviews.

• Competitive Benchmarking → Compare visibility against industry rivals.

• Source Transparency → See the links, citations, and context driving AI answers.

• Trend Analysis → Weekly updates with historical tracking to spot visibility shifts.

• Custom Prompts → Tailor tracking around product names, competitors, and industry terms.

LLM Scout is available today with a free 14-day trial and simple, scalable pricing plans, making it accessible to startups and enterprise marketing teams alike.

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Intapp (NASDAQ: INTA) has tapped Dustin Sedgwick as its new Chief Marketing Officer, a move that underscores the company’s ambitions to expand its footprint in AI-driven solutions for advisory, capital markets, and legal firms.

Sedgwick brings a blend of fintech and big tech experience to Intapp’s C-suite. Most recently, he served as CMO of J.P. Morgan’s Payments business, where he oversaw a period of rapid growth, helping revenues nearly double from $9 billion to more than $18 billion between 2021 and 2024. Before that, he held senior leadership roles at Microsoft and Google, where he drove marketing initiatives at global scale.

“Intapp sits at a unique position of strength in the market and is primed for a step-jump during this AI transformation,” said Sedgwick. “I’m excited to help accelerate its trajectory.”

CEO John Hall framed the hire as strategic timing. “His experience building high-growth businesses in the tech and finance industries will be a valuable addition as we continue on our growth trajectory and drive innovation and AI adoption in the markets we serve,” Hall said.

Why This Matters

Intapp has been positioning itself as a key AI player in professional services software, where demand for intelligent workflow, compliance, and client engagement solutions is rising. With Sedgwick on board, the company is signaling a marketing and brand visibility push to match its product ambitions.

Competitors like Thomson Reuters, Litera, and iManage are also doubling down on AI-powered solutions for legal and advisory firms. Intapp’s hire suggests it’s preparing not only to innovate but also to compete aggressively for mindshare in a market where differentiation increasingly comes down to execution and trust.

If Intapp can leverage Sedgwick’s track record in scaling fintech and tech brands, expect to see the company sharpen its AI narrative and accelerate adoption across its target markets.

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Marketers know the pain: you spot a problem with a landing page, but fixing it means filing tickets, waiting on developers, and praying the visual editor doesn’t break the site. By the time the test is ready, the campaign has already moved on.

Amplitude wants to kill that lag. A year after launching its Web Experimentation platform, the analytics firm is rolling out four new features designed to let marketers move three times faster—and do it all without begging engineering for help.

What’s New

The update includes:

• Drag-and-drop element editing – Move headlines, forms, or CTAs in seconds.

• Out-of-the-box widgets – Add banners, pop-ups, or calls-to-action without custom code.

• Group cohort targeting – Personalize tests by account or company list, a big win for B2B marketers.

• Control variant editing – Adjust the “default” experience without engineering support.

Together, these features make experimentation less about roadblocks and more about rapid iteration.

Why It Matters

Legacy A/B testing platforms often buckle under modern websites. Even “simple” tweaks like moving a form higher on the page require developer intervention, killing velocity and discouraging bold tests. Amplitude is betting that empowering marketers to launch experiments on their own will not only increase testing frequency but also free engineers to focus on higher-value projects.

And unlike point solutions that stop at “which variant won,” Amplitude’s experiments live inside its larger analytics ecosystem. That means marketers can see the full journey: watch a session replay, trigger a survey, edit a variant, and measure the lift—all without stitching together different tools.

Industry Buzz

Early partners are already bullish. Gwen Hammes, Co-CEO at Cro Metrics, calls the drag-and-drop editor “a new level of agility,” noting that teams can now spin up impactful experiments without engineering bottlenecks.

It’s a pitch that resonates. Product teams using Amplitude Feature Experiment have seen dramatic velocity gains—Super.com boosted test cadence 4x, while BandLab moved 6x faster. The same acceleration is now available for marketing and growth teams.

Setting the Stage for AI

Amplitude isn’t stopping at self-service. Coming this fall, AI Agents will join the platform, auto-generating experiment ideas, drafting copy and layouts, prioritizing tests, and even interpreting results. It’s part of what Amplitude calls the “Agentic Era”—a push to let AI handle the grunt work of CRO while humans steer strategy.

If the pitch holds, marketers could soon move from concept to insight in hours, not weeks. That speed advantage could be decisive in an industry where digital experiences shift as fast as customer expectations.

The Bigger Picture

The takeaway is clear: the brands that test the most win the most. By lowering the friction for experimentation, Amplitude is positioning itself as not just another testing tool, but as a connected optimization hub—one that could set the pace for how digital teams iterate in the coming years.

The real question is whether rivals like Optimizely and VWO will match this self-serve push—or risk being left behind by marketers who refuse to wait.

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