LoopMe, a global leader in brand performance, announced the availability of its Chartboost in-app bidding capability for publishers on AppLovin’s MAX platform. This integration offers publishers greater flexibility to optimize monetization strategies and adopt header bidding alongside traditional waterfall methods.

Benefits and Features

• Maximized Publisher Revenue

  • Enables publishers to develop new revenue streams and gain enhanced control over their inventory.

  • Supports operational efficiencies through unified auctioning with multiple demand sources, including LoopMe’s brand advertiser network.

• Enhanced Advertiser Access

  • Demand partners gain access to quality, transparent in-app inventory.

  • Creates new opportunities alongside existing monetization methods.

• Industry Evolution and Innovation

  • LoopMe is committed to advancing in-app bidding as a core monetization approach alongside waterfall and mediation.

  • Plans to incorporate AI and automation to enhance optimization and management, setting new standards for in-app monetization.

Customer Endorsement

Kate Ellis-Hill, Senior Manager of Ad Monetization at Zynga, highlighted LoopMe’s unique value:

“We have seen growth and a pronounced lift on banners since adding LoopMe’s bidding SDK on MAX. We look forward to continuing this successful partnership.”

Industry Impact

LoopMe’s Chartboost in-app bidding on the MAX platform aims to expand the mobile advertising market by attracting more advertisers. This innovation helps advertisers diversify their strategies to better engage consumers in an increasingly crowded media environment.