PERQ, the leading digital marketing platform for multifamily properties, today announced the launch of PERQ Websites, a new AI-powered website solution designed to help multifamily marketers accelerate site deployment, enhance lead conversion, and reduce marketing spend.

Built on PERQ’s next-generation content management system (CMS), PERQ Websites offers self-service drag-and-drop updates with no developer needed, along with native integrations for commonly used marketing technology tools. The AI-driven platform personalizes renter journeys, providing engaging, interactive calls to action that optimize lead capture and conversion.

Features of PERQ Websites

• Accelerated site deployment: Faster rollout using a modern CMS with drag-and-drop editing for easy updates without developer support.

• AI-powered personalization: Guides each visitor through a tailored apartment shopping experience to boost engagement and conversion.

• Integrated marketing platform: Seamlessly connects with PERQ’s Digital Marketing Platform to maximize lead generation and streamline marketing efforts.

• Cost efficiency: Increases free and low-cost leads from websites, reducing dependency on expensive lead sources and consolidating vendors.

• Comprehensive reporting: Empowers marketers with detailed performance data for smarter budget allocation and campaign optimization.

Industry Impact

In today’s competitive multifamily market, achieving occupancy goals while minimizing marketing costs is critical. PERQ Websites enables marketers to control their marketing mix, enhance website performance, and ultimately increase occupancy rates by converting more high-quality rental leads.

Scott Hill, CEO of PERQ, commented,
"We are excited to launch PERQ Websites to the industry and help multifamily take back control of their marketing. No longer will marketers need to rely on expensive agencies. They can now manage their websites, lead nurturing, media tactics, and spending with greater control and visibility."

Early adopter Harbor Group Management Company currently uses PERQ Websites for about 260 multifamily properties plus their corporate site. Jenn Williams, VP of Marketing, said,
"Offering renters a best-in-class website experience sets our communities apart. The integration with PERQ’s marketing tools gives me greater visibility and control over our marketing efforts."

With the launch of PERQ Websites, multifamily marketers gain a flexible, AI-enhanced solution that transforms their digital presence, improves lead conversion, and drives occupancy growth—all while optimizing marketing spend. PERQ is setting a new industry standard for multifamily website technology.

Yext, Inc., the leading digital presence platform for multi-location brands, announced the successful closing of a $200 million senior secured term loan facility with funds managed by BlackRock. This new financing provides Yext with enhanced capital flexibility to accelerate growth initiatives and pursue strategic acquisitions.

Replacing its revolving credit facility with Silicon Valley Bank—which was due to expire at the end of 2025—this refinancing optimizes Yext’s debt structure while positioning the company to capitalize on favorable market conditions.

• $200 million senior secured term loan: Provides robust capital resources for growth and acquisition opportunities.

• Refinancing strategy: Replaces prior credit facility to extend maturity and improve debt terms.

• Support from BlackRock: Demonstrates confidence in Yext’s market position and strategic direction.

• Financial outlook update: Yext expects its fiscal Q1 2026 results (ending April 30, 2025) to exceed prior guidance.

Leadership Commentary

Michael Walrath, CEO and Chair of the Board at Yext, stated,
"This financing reflects the strength of Yext’s business and the scale of opportunity ahead. With BlackRock’s support, we’re focusing on disciplined growth, investing in products, partnerships, and strategic moves to expand our leadership in digital presence management. This facility strengthens our balance sheet and gives us the flexibility to act decisively as opportunities arise."

Yext’s $200 million term loan facility with BlackRock marks a significant step in securing capital to support its long-term growth strategy and strategic acquisitions. This proactive refinancing enhances the company’s financial agility while reinforcing confidence in its market leadership and future prospects.

Invisible Universe, a pioneering technology company with proprietary intellectual property, today unveiled Invisible Studio, an AI-driven content creation engine designed exclusively for short-form video. Already embraced by leading global entertainment, gaming, and toy companies, Invisible Studio is opening its doors to new enterprise partners looking to produce high-quality, brand-safe short-form content faster and more efficiently.

Features of Invisible Studio

• Image2Model Technology: Instantly generates consistent, brand-safe characters from a single image without requiring technical expertise or extensive training data—streamlining animation pipelines and character creation.

• Creative Intelligence - Orbi: An AI-powered creative assistant trained on short-form storytelling best practices and platform-specific insights, helping users create engaging content with the right tone, timing, and format.

• Social Feedback Loop: Orbi analyzes real-time social performance data to continuously refine content recommendations, enabling creators to improve audience engagement with every post.

• Modular AI Integration: Combines cutting-edge AI tools for image, voice, and video into one seamless workflow, enabling marketers, brand managers, and social teams to create publish-ready content in minutes—no technical skills required.

CEO Statement

“Culture moves fast—and storytellers and content creators need tools that move faster,” said Tricia Biggio, co-founder and CEO of Invisible Universe. “We built Invisible Studio as an engine to take ideas from spark to high-performing content in minutes, not weeks. We cut production costs by 95%, doubled output, and shortened pipelines from days to hours. Now, anyone with an idea can become a creator. That’s the power of Invisible Studio.”

Enterprise Benefits

Invisible Studio’s closed-environment models are tailored for enterprises to develop content featuring their own IP, empowering brand teams with high-fidelity, on-brand content creation capabilities that significantly reduce production timelines and costs.

Invisible Studio sets a new standard in short-form video content creation by combining proprietary technology with best-in-class AI tools and social insights. It enables enterprises and creators to rapidly produce consistent, engaging content that resonates with audiences, meeting the growing demand in the digital landscape.

At Piperfest 2025 today, Qualified, the agentic marketing platform featuring the world’s leading AI SDR agent, announced the launch of Spotlight—the industry’s first observation layer for agentic marketing. Spotlight offers B2B marketers unprecedented transparency into Piper, the AI SDR Agent’s decision-making process, enabling real-time visibility into how Piper thinks, reasons, and strategizes to autonomously generate pipeline at scale.

What Spotlight Enables Marketers to Observe:

• Lead Context: Piper comprehends each lead’s identity, role, and stage in the buying journey, enabling personalized selling experiences tailored to each buyer.

• Account Context: Piper integrates account data—including segment, buying committee, and intent level—to deliver a unified, account-based sales approach focused on the entire buyer ecosystem.

• Behavior Monitoring: Piper continuously tracks buyer engagement across websites, emails, and other channels, adapting strategies dynamically based on buyer behavior.

• Goals and Guardrails: Operating within defined marketing goals and guardrails, Piper strategically drives meetings booked and pipeline generated for each unique buyer.

Each user’s Spotlight is unique, with Piper simultaneously executing hundreds of thousands of tailored strategies to maximize conversion.

Executive Insights

“Never before have marketers had such clear insight and confidence in the decision-making of an AI agent,” said Kraig Swensrud, Founder and CEO of Qualified. “Spotlight unlocks a new, transparent view into the data, context, and goals shaping Piper the AI SDR Agent, empowering marketers to fully trust and leverage AI agents in their workflows.”

Piper and Qualified’s Agentic Marketing Platform

Launched just one year ago, Piper the AI SDR Agent has rapidly become trusted by industry leaders such as 6sense, Adecco, Asana, Box, Brex, Clari, Crunchbase, Delinea, Lattice, and Plaid. Piper autonomously engages and converts inbound qualified leads, driving scalable pipeline generation around the clock.

“Agentic marketing is the most disruptive movement we’ve seen in decades,” said Shannon Duffy, CMO of Asana. “Since hiring Piper, we’ve grown pipeline generation by 22%. Piper generates pipeline even while we sleep—truly the holy grail for marketers.”

The Qualified Agentic Marketing Platform is available now. Spotlight will roll out to customers on Qualified Agentic Marketing Plans starting August 2025.

Antenna Group, a global marketing and communications agency, today announced a strategic investment acquiring a minority ownership stake in No Logo, an AI-powered creator platform. This partnership enables Antenna Group to offer clients in the climate, real estate, and health sectors an efficient, frictionless tool to identify and collaborate with authentic creators who are passionate advocates of their missions.

No Logo connects purpose-driven brands with creators specializing in advocacy and social impact, sustainable living, fitness and wellness, and other meaningful areas. Operating across the Americas and Europe, No Logo has supported campaigns with leading global brands such as Adobe, Meta, REI, and the United Nations, reaching over 100 million followers on platforms including TikTok, Instagram, and YouTube.

Benefits of the Partnership

• Enhanced Authenticity: Antenna clients gain access to a platform that prioritizes genuine creator-brand partnerships, essential for resonating with socially conscious audiences.

• Broader Reach: No Logo’s vast network enables engagement with creators who influence millions worldwide across multiple social channels.

• Sector Focus: The integration will particularly support brands in climate, real estate, and health sectors to craft purpose-led influencer campaigns.

Executive Commentary

“Adding No Logo to our technology stack supercharges our partnerships with conscious brands, organizations, and enterprises that are driving the world forward in a progressive and redemptive direction,” said Keith Zakheim, CEO of Antenna Group. “Influencer marketing has become foundational to storytelling in today’s media landscape, and for conscious brands, authenticity is paramount. No Logo empowers our clients to engage audiences in deeper, more meaningful, and enduring ways.”

“Authentic partnerships are at the core of our company; not just with creators, but with the strategic partners we choose to grow with,” said Nicholas Guy, Founder of No Logo. “Our collaboration with Antenna, built on shared values and a creator-first mindset, positions us to shape the next generation of creator partnerships, helping B2B and B2B2C brands engage with creators at scale with authenticity and impact.”

Market Insights

• Research indicates that 65% of B2B decision-makers trust third-party content, such as influencer endorsements, during product research.

• 80% of B2B marketers leveraging influencer marketing report improvements in brand credibility and accelerated pipeline development, according to LinkedIn.

Strategic Growth

Antenna Group’s investment in No Logo complements its recent global growth initiatives, including the acquisition of Czech Republic-based Rubikon PR and the launch of its “Fully Conscious” brand identity earlier this year.

Theorem, a digital marketing solutions provider, today announced a strategic partnership with Firework, the world’s leading AI-driven video commerce and engagement platform. This collaboration introduces an end-to-end, fully integrated video commerce solution designed to simplify and accelerate adoption for DTC and retail brands worldwide.

The partnership launches a series of joint initiatives, beginning with a co-branded Commerce Roadshow kicking off in July 2025 in New York City.

Driving the Next Evolution in Digital Commerce

As consumer behaviors evolve, video commerce has become essential for brands seeking to deliver immersive, instant, and interactive shopping experiences. Brands leveraging video commerce have reported:

• Up to 246% increase in conversions

• 130% increase in engagement time

• 38% increase in repeat purchases

• 33% reduction in product returns
  (Source: Firework)

“Video commerce is more than content—it’s a strategic imperative enabling brands to accelerate the path to purchase,” said Unni Kurup, Director of Consulting at Theorem. “Together with Firework, we are helping brands operationalize video commerce at scale without the heavy lift.”

Partnership Highlights

• Theorem contributes a proven proprietary commerce framework and deep MarTech expertise to help brands navigate video commerce strategy and scaling.

• Firework provides best-in-class technology including shoppable video, video showrooms, virtual 1:1 chat, and AI video assistants to boost engagement and conversions.

• The partnership delivers a fully integrated, white-label video commerce platform enabling seamless scale and measurable KPIs such as average order value (AOV), conversion rates, and customer lifetime value (CLV).

Leadership Insights

“Video commerce represents the future of digital sales—interactive, immersive, and engaging,” said Jay Kulkarni, CEO and Founder at Theorem. “By combining Theorem’s expertise with Firework’s cutting-edge technology, we offer brands a scalable solution to embrace and grow video commerce efficiently.”

“Our partnership with Theorem is grounded in shared values—strategic execution, measurable impact, and innovation,” said Sam Horton, VP of Strategic & Alliance Partnerships at Firework. “Together, we are empowering brands and retailers to deliver personalized, data-driven video experiences across the customer journey that drive sustainable growth.”

Market Outlook

Though 95% of digital commerce still occurs on traditional eCommerce sites, scaling video commerce has been hindered by strategy and execution challenges. Theorem and Firework aim to transform this landscape with a simplified, scalable approach.

With the video commerce market expected to grow from $695 billion today to $3.7 trillion by 2029 (CAGR 32%), this partnership positions brands to capitalize on one of the fastest-growing trends shaping retail and commerce’s future.

Forrester has announced Brenntag and e& as the recipients of its 2025 Customer-Obsessed Enterprise Award for the Europe, Middle East, and Africa (EMEA) region. This award recognizes organisations that prioritize customer-centricity at every level to boost sustainable growth, loyalty, and employee engagement. The winners will be celebrated at the CX Summit EMEA event in June 2025.

Highlights of the Award and Winners

Brenntag: Championing Customer Obsession in B2B

• Brenntag is a global leader in chemicals and ingredients distribution, operating in 72 countries.

• The company integrates customer obsession through initiatives like the CX ambassador programme, training over 500 employees as customer experience champions.

• The CX war room task force works cross-functionally to resolve systemic customer pain points.

• Brenntag’s approach focuses on personalized, impactful customer experiences beyond transactional interactions.

• Malc Magee, Director of Customer Experience, highlights the importance of listening, acting, and caring to build long-term customer loyalty.

e&: Driving Customer-Centric Transformation in Technology

• e& is a global technology group recognized for its comprehensive, three-year customer-centric transformation.

• The transformation aligns corporate strategy closely with the customer journey by actively listening and acting on customer feedback.

• Initiatives include the monthly "Customer Hour" for organization-wide collaboration and the "Beyond the Desk" program that fosters empathy among leadership.

• Chris Lipman, Chief Customer Experience Officer, emphasizes the commitment to customer satisfaction at all organizational levels.

Significance of the Award

• The award distinguishes firms leading customer obsession in both B2B and B2C sectors.

• It highlights the value of embedding customer-centricity into every business decision, driving measurable business success.

• Martin Gill, Forrester’s VP and Research Director, praises the winners as examples of embedding customer centricity beyond isolated interactions.

The recognition of Brenntag and e& underscores the growing importance of customer obsession in driving sustainable business growth and loyalty. Their strategies and programs serve as models for organizations aiming to place customers at the core of their leadership, operations, and strategy.

AEG Presents, a global leader in live entertainment, has promoted Joe Jaeger to Vice President, Integrated Marketing and Strategy within its Global Partnerships division. Jaeger will expand his role to lead strategic development across AEG’s live music portfolio while continuing to head the marketing team.

Career Highlights and Role Expansion

• Joe Jaeger is now Vice President, Integrated Marketing and Strategy at AEG Presents, reporting to Alexandra McArthur, Senior VP of Global Partnerships.

• Based in Los Angeles, Jaeger has been with AEG Presents for seven years.

• He has contributed significantly to brand partnerships and marketing for major festivals such as Stagecoach and Portola, as well as numerous AEG venues nationwide.

• Jaeger’s leadership focuses on connecting brands with live music fans through strategic thinking and creativity.

Previous Experience

• Before AEG Presents, Jaeger spent nearly four years at iHeartMedia in New York City, focusing on marketing solutions for national live events.

• He began his entertainment career at Fiur Productions and later worked at MTV’s Integrated Marketing division, developing branded content and sponsorship activations.

Leadership Vision

• Jaeger expressed enthusiasm about his new role, emphasizing AEG Presents’ strong ecosystem of festivals and venues.

• He aims to develop innovative partnerships that enhance both fan experiences and brand relationships.

Joe Jaeger’s promotion reflects AEG Presents’ commitment to strategic growth in live entertainment marketing. His expanded leadership role will help drive impactful partnerships and elevate experiences across AEG’s portfolio.