In a world where financial titans are often recognized by their public personas, Derek Bryson Park stands out by doing the opposite leading from behind the scenes. A principal at Wilmington Capital, Derek’s legacy in public service and Wall Street spans over 30 years, touching nearly every corner of global finance, from housing policy to billion-dollar deals.

In an exclusive series, Enterprise Wired explores the life and work of this influential yet understated leader. The latest article in the series spotlights Derek’s impactful tenure in mortgage finance and structured transactions an era that reshaped Wall Street’s financial systems in the late 20th century.

Insights from Derek Bryson Park’s Financial Leadership

1. Leadership Beyond the Limelight

• Derek thrived without the need for public attention.

• His effectiveness as a leader came from execution and strategy, not showmanship.

• Proves that impact doesn’t require visibility—it requires action.

2. Foresight Over Reaction

• Derek consistently demonstrated an ability to anticipate market trends before they emerged.

• Rather than reacting to market fluctuations, he made proactive strategic decisions.

• This foresight gave him an edge in high-stakes environments and complex financial systems.

3. System-Building, Not Just Deal-Making

• As Managing Director at Lehman Brothers and President of Cohane Rafferty Capital Markets, he led groundbreaking deals.

• Notably, he spearheaded the $14 billion Ginnie Mae mortgage servicing portfolio sale.

• More than individual transactions, Derek was instrumental in shaping entire segments of the mortgage finance market.

• He focused on building long-term systems and structures, not just closing deals.

4. Domain Expertise as a Leadership Asset

• Derek's deep knowledge in mortgage finance and whole loan transactions made him a go-to expert on Wall Street.

• His career highlights the value of specialization and technical mastery in establishing credibility and authority.

• Expertise enabled him to solve complex problems, earning the trust of institutions and regulators alike.

Derek Bryson Park’s legacy challenges traditional notions of leadership. He didn’t chase headlines—he created frameworks that moved markets. Through his visionary foresight, systems thinking, and specialized expertise, he has quietly helped shape the modern landscape of global finance. For aspiring entrepreneurs and finance professionals, Derek's story serves as a reminder that the most influential leaders often operate in the shadows, letting their results lead the way.

The ongoing Enterprise Wired series continues to explore these hidden dimensions of leadership, offering readers both historical perspective and practical insights from one of Wall Street’s most influential behind-the-scenes figures.

The evolution of global advertising continues to accelerate as Vistar Media, a leading provider of technology solutions for out-of-home (OOH) media, experiences a surge in international campaign planning. Since launching its global demand-side platform (DSP), Vistar has seen an impressive 36% month-over-month increase in cross-border OOH activity.

Now, Vistar Media is taking a major step forward with a new global data partnership with Spotzi, a leader in geomarketing intelligence. This collaboration empowers advertisers to build smarter, more scalable audience strategies across borders using consistent, high-quality data—all through a unified, global platform.

Highlights of the Vistar Media and Spotzi Partnership

1. Streamlined Cross-Border Campaign Planning

• Vistar’s global DSP simplifies international OOH campaigns through a single, centralized solution.

• Marketers can execute campaigns in multiple regions without switching data providers.

• This results in faster speed-to-market and less operational complexity.

2. Unified, High-Quality Audience Data

• Spotzi provides standardized audience intelligence across the US, Canada, EMEA, and APAC.

• This eliminates the traditional reliance on multiple regional data vendors.

• The integration ensures audience consistency and data reliability across markets.

3. Enhanced Audience Targeting with Local Relevance

• Access to Spotzi’s regional insights means brands can maintain global scale while respecting local nuances.

• A unified taxonomy allows for seamless targeting across borders with region-specific precision.

4. Data-Driven Efficiency for OOH Campaigns

• Marketers can now leverage Spotzi’s data directly within Vistar’s DSP, creating an end-to-end campaign ecosystem.

• Automation and integrated workflows reduce the need for manual coordination.

• Campaigns become as intelligent, flexible, and measurable as digital advertising.

5. Driving Innovation in Out-of-Home Advertising

• The partnership aligns with Vistar’s mission to make OOH advertising as accessible and scalable as digital channels.

• By combining audience intelligence and programmatic technology, Vistar and Spotzi are helping brands move from fragmented strategies to truly global, data-powered execution.

The partnership between Vistar Media and Spotzi marks a pivotal moment in the evolution of global OOH advertising. With this integration, advertisers now have access to a streamlined, scalable, and intelligent platform that matches the agility and precision of digital media. As cross-border advertising becomes more critical for brands, solutions like these are essential in driving data-driven impact and campaign performance at scale.

By combining best-in-class OOH technology with robust audience intelligence, Vistar and Spotzi are setting a new global standard for how brands connect with consumers in the real world—anywhere, anytime.

ClickZ Media, formerly known as Contentive, has officially launched its new brand identity, unifying a powerful portfolio of B2B publications under one integrated media network. The rebrand aligns trusted editorial voices with advanced audience targeting capabilities, allowing advertisers and media buyers to access over 585,000 subscribers, 350,000 social followers, and 5 million annual readers across high-impact industries like finance, marketing, technology, HR, and the public sector.

With respected titles such as Accountancy Age, The CFO, The Global Treasurer, Search Engine Watch, HRD Connect, and ClickZ, the rebrand strengthens ClickZ Media’s position as a leading platform delivering performance-driven campaigns for today’s top decision-makers.

What ClickZ Media Offers Media Buyers and Brands

1. Audience Intelligence at Scale

• Gain access to first-party data from over 5 million readers annually.

• Understand user behavior, interests, and decision-making timelines.

• Power more relevant, personalized campaigns that drive higher engagement and ROI.

2. High-Value Targeted Reach

• Connect with verified, hard-to-reach decision-makers across 12 trusted editorial brands.

• Deliver your message to professionals who influence and make purchasing decisions.

• Reduce media waste and increase campaign efficiency.

3. Scalable Thought Leadership Opportunities

• Co-create branded content that positions your company as a trusted authority.

• Publish across respected verticals to maintain top-of-mind presence with senior professionals.

• Shape industry conversations and strengthen long-term brand perception.

4. Demand Acceleration Across the Funnel

• Run integrated campaigns that span awareness, consideration, and conversion stages.

• Translate visibility into qualified leads and measurable sales pipeline growth.

• Align campaign goals with business objectives to achieve real outcomes.

The rebranding of Contentive into ClickZ Media represents more than a cosmetic change—it signals a strategic evolution. With a focus on data-driven insights, unified audience targeting, and campaign performance, ClickZ Media provides media buyers and agencies a comprehensive, high-performance platform to reach key B2B audiences with precision.

As marketing leaders seek to break through noise and deliver results, ClickZ Media stands out by combining editorial credibility with scalable commercial capabilities, enabling brands to drive impact at every stage of the buyer journey.

At the recent Gartner CSO & Sales Leader Conference, new insights revealed the growing misalignment and strategic challenges facing Chief Sales Officers (CSOs) in 2024. According to Gartner, only 45% of CSOs reported their organizations met several strategic goals, signaling a need for urgent recalibration of sales strategies, technological integration, and interdepartmental collaboration—especially as AI transforms buyer behavior and expectations.

As market conditions shift rapidly, CSOs are being urged to align their revenue organizations, reskill sales teams, and rethink AI implementation strategies to remain competitive and future-ready.

Insights from Gartner’s Survey of CSOs

1. Strategic Goal Achievement Remains Elusive

• Only 45% of CSOs say their organizations met multiple strategic objectives in 2024.

• Sudden shifts in market priorities and budget constraints are major contributing factors.

2. Sales and Marketing Misalignment Persists

• 49% of CSOs report significant differences between sales and marketing definitions of a "qualified lead".

• This disconnect hinders pipeline growth, lead conversion, and cross-functional synergy.

3. AI-Driven Future Demands Seller Reskilling

• 74% of CSOs believe that seller skills need to change significantly to meet future revenue goals.

• On average, 58% of sellers will require reskilling or upskilling by 2026 due to the impact of AI and generative technologies.

4. AI Integration Is a Necessity, But Control Is Limited

• Only 23% of CSOs are directly accountable for AI selection and integration in their organizations.

• 68% are either consulted or informed but lack decision-making authority, limiting effective tech adoption.

5. Technology Must Be Purposefully Aligned

• Successful AI adoption must go beyond implementation—it requires strategic integration into sales workflows.

• AI should enhance productivity, enable intelligent engagement, and support evolving buyer behavior patterns.

The Gartner report makes one thing clear: CSOs can no longer afford to operate with outdated strategies and siloed functions. Achieving strategic sales goals in the AI era will require better alignment between sales and marketing, intentional investment in seller skill development, and more influence over the AI tools shaping engagement workflows.

As AI transforms both buyers and sellers, sales leaders who proactively adapt will unlock competitive advantage and revenue growth, while others risk falling behind in an increasingly data-driven marketplace.

Rio SEO, a Press Ganey Forsta company, has released its 2025 Local Search Consumer Behavior Study, offering key insights into the evolving dynamics of local search behavior in the U.S. The study highlights how AI, accuracy, and real-time engagement are shaping customer decisions—and reveals that 84% of consumers search daily for local businesses. As local experience (LX) becomes a central part of the customer journey, businesses are under pressure to provide seamless, fast, and accurate digital interactions across all touchpoints.

In today’s competitive environment, being found in search isn’t enough—brands must also be trusted, accurate, and responsive to earn and retain consumer preference.

Insights from the 2025 Rio SEO Local Search Consumer Study

1. Local Search is a Daily Ritual for Consumers

• 84% of consumers search online for local businesses every day.

• While Google remains dominant, Apple Maps is growing, with 31% of users relying on it frequently.

2. AI is Redefining Local Search Discovery

• 60% of users are engaging with AI-generated overviews on Google.

• 32% say AI-driven features—like personalized recommendations—play a major role in decision-making.

3. Online Reviews and Reputation Drive Conversion

• 75% of consumers read at least four reviews before making a decision.

• Star ratings continue to be the top trust signal, but direct brand engagement with reviews is becoming increasingly influential.

4. Speed and Accuracy Are Make-Or-Break Factors

• 53% will avoid businesses with inaccurate or outdated listings.

• 59% expect a brand response within 24 hours of reaching out—emphasizing the importance of responsive customer service.

5. Leading Brands Are Local Experience-Ready

• Top-performing brands are leveraging local experience management tools to:

  • Ensure listing accuracy across Google and Apple Maps.

  • Monitor and respond to reviews in real time.

  • Prepare for AI-powered search features.

  • Streamline discovery-to-decision journeys for modern customers.

The Rio SEO study underscores a pivotal reality: local search is no longer a passive discovery channel—it’s a critical component of customer experience strategy. With AI transforming how consumers find and choose businesses, brands must double down on local data accuracy, reputation management, and speed of engagement.

For brands competing in today’s hyper-local, AI-driven landscape, winning in local search means managing every moment of the digital journey—accurately, intelligently, and instantly.

Thunderbird Entertainment Group Inc. has announced a series of new global distribution deals across its children's and catalogue titles, highlighting the company’s commitment to delivering premium content to a diverse international audience. The deals cover innovative, inclusive children’s programming such as BooSnoo!, Mittens & Pants, and the animated adventure Mermicorno: Starfall, as well as several scripted and unscripted catalogue titles.

This development showcases Thunderbird’s growing role as a trusted global content provider, with its productions now reaching audiences across North America, Latin America, Europe, Asia, and the Middle East.

Highlights: Thunderbird’s Global Distribution Expansion

1. BooSnoo!—Content for Neurodiverse and Young Audiences

• BooSnoo! (41 x 7'), a multi-media series for neurodiverse children, has been picked up by:

  • HITN-owned EDYE (US & Latin America) – to be dubbed in Spanish and Brazilian Portuguese.

  • LRT Lithuania, PTS Taiwan, ERR Estonia, and SVT Sweden – expanding its reach in Europe and Asia.

2. Mittens & Pants—Expanding Global Preschool Appeal

• Mittens & Pants (81 x 7'), commissioned by CBC Kids and Sky Kids, has secured:

  • Xumo USA and EDYE (US and Latin America) as new platforms for Season 1.

  • The series follows a kitten and a puppy exploring adventures in Kibble Corners.

3. Mermicorno: Starfall—Animated IP Based on tokidoki Brand

• Produced by Atomic Cartoons and based on the tokidoki universe.

• Licensed to ejunior (Middle East) for a planned broadcast in June 2025.

• Reinforces Thunderbird’s strategy of building and expanding original IPs globally.

4. Catalogue Title Sales—Broadening Genre Reach

• Scripted titles like Endgame will air on:

  • Tubi USA, Amazon US, and Roku (US and Canada) by June 2025.

• Documentary series I Am… (eight titles) picked up by:

  • Pluto Canada and Xumo Canada.

• Additional acquisitions include:

  • Crime drama: Intelligence

  • Films: Dark Harvest, Entanglement, Long Way North, High-Rise

  • High-Rise stars Tom Hiddleston, Jeremy Irons, Sienna Miller, Luke Evans, Elisabeth Moss

Thunderbird Entertainment’s continued success in securing global deals reflects its commitment to quality, diversity, and international scalability. From neurodiverse children’s programming to high-profile documentaries and genre-spanning films, the company is positioning itself as a key player in global content distribution.

As stated by Richard Goldsmith, President of Global Distribution and Consumer Products:

“Our partners trust Thunderbird to deliver premium content. As we grow, diversification across genres, platforms, and regions remains our strategic focus.”

Selro, a leading multichannel e-commerce management platform, has announced a strategic integration with Marketplacer, a global marketplace technology provider trusted by major retailers such as Tesco, Rackhams Barbeque Galore, and Myer. This new integration significantly expands the capabilities of Selro users, enabling them to manage listings, inventory, and orders across Marketplacer-powered marketplaces from a single, streamlined interface.

As the marketplace economy continues to grow, this collaboration allows merchants to scale with agility, reduce operational friction, and improve customer satisfaction through accurate stock control and centralized fulfillment.

Highlights: Selro x Marketplacer Integration

1. Seamless Access to Marketplacer Marketplaces

• Connect to popular retailers and niche marketplaces including:

  • Tesco

  • Rackhams Barbeque Galore

  • Myer

• Expand reach across new customer bases without switching platforms.

2. Automatic Order Import

• Orders from Marketplacer-supported channels are automatically imported into Selro.

• Centralized order processing helps reduce errors and manual handling.

3. Real-Time Stock Synchronization

• Inventory updates across all connected platforms in real-time.

• Prevent overselling and stock discrepancies across channels.

4. Enhanced Operational Efficiency

• Sell, fulfill, and manage across platforms from one dashboard.

• Supports scalable growth with automation-first tools designed for multichannel sellers.

The integration between Selro and Marketplacer marks a key milestone in enabling e-commerce businesses to adapt to the dynamic demands of modern retail. With enhanced automation, centralized operations, and access to top-tier marketplaces, Selro continues to empower merchants with the tools they need to scale seamlessly, sell confidently, and manage effortlessly.

As marketplaces continue to reshape the e-commerce landscape, Selro’s latest innovation ensures sellers stay ahead with speed, accuracy, and agility.

Sinclair Broadcast Group proudly announces that its investigative news program, Full Measure with Sharyl Attkisson, has received an impressive total of 10 Telly Awards. Now in its tenth season, Full Measure has earned global recognition for its outstanding video and television content across multiple platforms.

Hosted by award-winning journalist Sharyl Attkisson, the 30-minute weekly show airs on Sinclair’s television stations Sunday mornings, with select markets broadcasting Saturday evenings, and is also available live online. The program is known for in-depth investigative reporting on critical issues such as immigration, government waste, national security, and whistleblower revelations.

Highlights: Full Measure’s Telly Awards Success

• 10 Telly Awards won, recognizing excellence in video and TV content worldwide.

• Celebrates independent, fact-based investigative journalism.

• Focuses on underreported topics including:

  • Government accountability

  • Immigration issues

  • National security challenges

  • Whistleblower reports of abuse and misdeeds.

• Airs weekly on Sinclair stations and online, reaching a wide, engaged audience.

Statements from Leadership

Sharyl Attkisson expressed pride in her team’s dedication:
"I’m so proud of the work our team does each week digging into important stories often brushed aside by many others. We appreciate the Telly Awards recognizing Full Measure’s contributions to independent, fact-based journalism."

Scott Livingston, Sinclair’s Senior VP of News, praised the team’s work:
"Full Measure’s recognition with ten Telly Awards is a testament to the power of fearless, independent journalism. Sharyl and her team continue to set the standard for investigative reporting, delivering stories that matter to our viewers."

The multiple Telly Awards highlight Full Measure with Sharyl Attkisson as a leader in investigative journalism, underscoring Sinclair’s commitment to delivering hard-hitting, trustworthy news coverage. As the show continues its tenth season, it remains dedicated to uncovering the truth and holding power accountable.