News | Marketing Events | Marketing Technologies
GFG image

News

NV5 Expands Data Center Services into South Korea with SA Bricks Acquisition

NV5 Expands Data Center Services into South Korea with SA Bricks Acquisition

data management 27 May 2025

NV5, a global provider of tech-enabled engineering, certification, and consulting services, announced its strategic expansion into the South Korean data center market. This growth is driven by the inclusion of SA Bricks, a specialist in commissioning and energy marshalling for data center infrastructure. NV5 has been active in Southeast Asia and South Korea since 2014, with this move positioning the company for accelerated growth in the Korean data center sector.

Market Context and Growth Drivers

  • South Korea’s data center market is experiencing rapid growth fueled by investments from both Korean and international technology companies.

  • This growth supports rising demand for cloud computing and artificial intelligence (AI) infrastructure.

  • NV5’s data center business now spans 15 countries across North America, Asia, Australia, and the Middle East.

Strategic Expansion and Company Insights

  • Acquisition of SA Bricks enhances NV5’s expertise in commissioning and energy marshalling specifically for data center infrastructure.

  • Ben Heraud, NV5 CEO, highlights strong demand for hyperscale data center design and commissioning services in the U.S. and global markets, with South Korea as the newest focus.

  • Gary Hui, COO of NV5 Data Center Division, notes the expansion responds to client requests from the U.S. technology sector for support in Korean hyperscale data center investments.

Benefits and Future Outlook

  • NV5’s existing resources in Korea and Southeast Asia will support growth and operational scalability.

  • The expansion is expected to accelerate organic growth for NV5’s data center business in a high-growth region.

  • This move reinforces NV5’s position as a leading provider in data center infrastructure across multiple global markets.

NV5’s strategic entry into the South Korean market via the addition of SA Bricks solidifies its footprint in a key region fueled by cloud and AI infrastructure demands. The company’s enhanced capabilities and geographic reach position it for significant growth in hyperscale data center design and commissioning services worldwide.

Singular Launches Creative IQ: AI-Driven Creative Optimization for Marketers

Singular Launches Creative IQ: AI-Driven Creative Optimization for Marketers

artificial intelligence 27 May 2025

Singular, the trusted mobile measurement partner for brands like Nike, Microsoft, and Rovio, today introduces Creative IQ, an AI-powered suite designed to revolutionize creative optimization. By blending creative analytics, data insights, and cross-channel attribution, Creative IQ enables marketing teams to instantly identify winning ads, reduce wasted spend, and scale return on investment effectively.

The Challenge: Rising Costs & Creative Uncertainty

  • Digital advertising costs are increasing sharply: cost per install rose 10.6% in Q1, and CPMs jumped 14.5% year-over-year.

  • Traditional campaign reporting focuses on engagement and conversions but lacks deep insight into which creative elements drive performance.

  • Marketers have had to rely on guesswork or delayed algorithmic learning, increasing risks as competition intensifies.

How Creative IQ Works

  • AI-driven insights connect every creative element—visuals, copy, colors—to actual campaign performance.

  • Unified reporting across web, app, and in-game environments gives teams a holistic view of multi-channel campaigns.

  • Integrates with business intelligence pipelines through Creative ETL, supporting 17 AI standard dimensions and custom tagging.

  • Captures data from diverse ad formats, including video and playables, for richer creative analysis.

  • Links creative performance to deterministic, cross-device attribution, showing which assets truly drive results.

Customer Success & Market Impact

  • Early adopters in gaming, e-commerce, and fintech report significantly reduced guesswork and faster creative optimization.

  • Maurice Emond, Senior User Acquisition Manager at EastSide Games, praised the tool for delivering quick, visual insights that accelerate decision-making in meetings.

  • Creative IQ empowers marketers and designers with a shared data-driven language for building better creative assets and driving growth.

Creative IQ from Singular represents a paradigm shift in creative marketing measurement, equipping enterprise marketers with the data and AI-powered tools needed to optimize campaigns, control costs, and maximize revenue growth in an increasingly competitive landscape.

Alliant Enhances Social Audience Targeting with New Omnichannel Capabilities

Alliant Enhances Social Audience Targeting with New Omnichannel Capabilities

marketing 27 May 2025

Alliant, a leader in data-driven audience solutions, announces an expansion of its custom audience capabilities to include enhanced social data integration. This advancement enables advertisers to amplify the impact of influencer and social media campaigns across multiple marketing channels for full-funnel results.

Meeting Consumers Where They Are

  • Consumers are increasingly connected to social media, using platforms to discover and share brand experiences.

  • Brands leverage influencers to build trust and engagement, but often struggle to extend social momentum beyond social platforms.

  • Alliant’s new capabilities bridge this gap by combining social engagement signals with transactional and demographic data.

Powerful Omnichannel Audience Solutions

  • Marketers can now target high-value consumers with precision by combining social signals, purchase history, and demographic attributes.

  • Campaign influence extends beyond social into display, programmatic, connected TV (CTV), and direct mail channels.

  • Alliant launches syndicated Social Propensity Audiences to target engaged users on YouTube, TikTok, Twitch, Instagram, X (formerly Twitter), and LinkedIn.

  • These audiences integrate unique platform engagement data with Alliant’s trusted transactional datasets, delivering a complete consumer view.

Strategic Advantage

  • Dave Taylor, Alliant’s Chief Product Officer, highlights how this approach allows brands to replicate social engagement success across channels, maximizing media spend and campaign impact.

  • The combined power of Alliant’s expansive transactional database, identity mapping, and proprietary modeling enables relevant, scalable audience targeting.

  • Over 2,600 syndicated audiences plus custom solutions provide flexibility across industries like retail, CPG, travel, finance, and health & wellness.

Alliant’s enhanced social audience targeting capabilities empower advertisers to unlock omnichannel growth by translating social media momentum into measurable marketing outcomes across a broad spectrum of channels and verticals.

Pixalate Reports 62K Mobile Apps Delisted from Google Play Store in April 2025

Pixalate Reports 62K Mobile Apps Delisted from Google Play Store in April 2025

analytics 27 May 2025

Pixalate, the global leader in ad fraud protection and compliance analytics, published its April 2025 Delisted Mobile Apps Reports focusing on apps removed from the U.S. Apple App Store and Google Play Store. The report covers apps delisted in April, highlighting those enabled for programmatic advertising (identified by the presence of an app-ads.txt file).

Understanding Delisted Apps

  • Delisted apps are no longer available for download on app stores but the report does not specify who initiated the removal (Apple, Google, or developers).

  • Apps may be removed for benign reasons or due to issues like ad fraud, privacy non-compliance, or policy violations, posing financial and legal risks to advertisers.

  • Pixalate focuses on app profile data and programmatic ad presence but does not assign delisting causes.

Findings: Google Play Store Delistings (April 2025)

  • Total delisted apps: 62,000 — a 28% increase compared to March 2025.

  • Apps enabled for programmatic ads: 17,600 had app-ads.txt files.

  • Top countries by app origin:

    • United States led with 1,978 delistings.

    • India followed with 1,613 delistings.

  • Regional breakdown (for apps declaring registration):

    • Asia-Pacific (APAC): 5,616 apps — highest globally.

    • EMEA: 3,602 apps.

    • North America: 2,137 apps.

    • LATAM: 788 apps.

Pixalate’s report offers critical visibility into the mobile app ecosystem, alerting advertisers and marketers to the scale of app delistings and associated risks in the programmatic advertising landscape.

Prodege Integrates Conversational AI into Pollfish for Real-Time Qualitative Insights

Prodege Integrates Conversational AI into Pollfish for Real-Time Qualitative Insights

artificial intelligence 27 May 2025

Prodege, a leader in consumer insights, has integrated its advanced Conversational AI technology into Pollfish, its proprietary research management platform. This upgrade empowers brands, researchers, and marketers to conduct real-time, large-scale qualitative research with greater speed, depth, and actionable results than ever before.

Features and Benefits of Prodege’s Conversational AI Integration

  • Real Conversations with Real People
    Access a verified panel of respondents who provide high-quality, articulate answers to AI-driven prompts, simulating the depth of one-on-one interviews.

  • AI-Powered Automated Analysis
    Generate executive summaries and targeted takeaways automatically, aligned with specific research goals, significantly reducing the time needed for data analysis.

  • Faster Time to Insight
    Obtain in-depth summaries quickly, supporting agile decision-making and accelerating the research process.

  • Cost-Effective and Scalable Solution
    Automate labor-intensive research tasks, allowing qualitative research to scale efficiently while reducing overall costs.

  • Built by Researchers, for Researchers
    The AI model is trained and supported by Prodege’s in-house experts, offering flexible usage options—whether DIY or full-service.

How Conversational AI Enhances Market Research

  • Enables thousands of simultaneous natural language conversations at scale.

  • Complements or replaces traditional quantitative surveys to provide richer qualitative data.

  • Offers an integrated end-to-end qualitative research experience within Pollfish AI Studio.

  • Facilitates a deeper understanding of consumer behavior by revealing the “why” behind data.

Industry Impact and Future Outlook

Mike Oberholtzer, SVP of Insights Operations at Prodege, emphasizes the company’s mission to make high-quality human insights accessible to all. The integration of Conversational AI into Pollfish reflects Prodege’s ongoing commitment to innovation in market research, helping businesses derive smarter decisions through engaged, real-time consumer feedback.

Prodege’s integration of Conversational AI into Pollfish marks a significant advancement in qualitative research technology. By combining real conversations with AI-driven analysis, the platform offers a cost-effective, scalable, and insightful solution for brands and marketers seeking faster, deeper, and more actionable consumer insights.

DejaOffice CRM Named Top Android Productivity App by Lifewire Again

DejaOffice CRM Named Top Android Productivity App by Lifewire Again

customer relationship management 27 May 2025

DejaOffice CRM has once again earned a place on Lifewire’s 2025 list of top Android productivity apps. The app, praised for its user-friendly design and robust professional features, continues to stand out as a go-to choice for professionals who prioritize efficiency, privacy, and local data control. Technology writer Jody Emlyn Muelaner, who also named the app #1 in 2019, highlights DejaOffice’s consistency and innovation.

Why DejaOffice Stands Out

Outlook-Like Functionality on Mobile

  • Seamlessly integrates Calendar, Contacts, Tasks, and Notes into one mobile app
  • Enables full creation and editing of records, not just viewing
  • Designed for users familiar with Microsoft Outlook on PC

Productivity-Boosting Features

  • Today widget offers a comprehensive daily view directly from the home screen
  • Helps users manage schedules, view upcoming events, and contact clients or coworkers with ease
  • Advanced capabilities like searching, sorting, and grouping records improve workflow

Trusted Developer with a Focus on Privacy

CompanionLink Software: The Team Behind the App

  • Based in Portland, Oregon
  • Offers the CompanionLink for Outlook tool to sync with PC Outlook
  • Supports sync via USB, Wi-Fi, and DejaCloud

Commitment to Data Security

  • Sync methods like USB and Bluetooth ensure direct device-to-device data transfer
  • Avoids third-party cloud access, reducing data exposure risks
  • No ads, no data selling, no tracking—privacy is a key value
  • Ideal for professionals in legal, medical, or financial fields where confidentiality is crucial

A Professional Toolset That Outpaces Outlook Mobile

Feature-Rich CRM Capabilities

  • Outperforms Microsoft Outlook mobile in task and calendar features
  • Provides full-field editing, improving record accuracy
  • Offers better task handling, especially important for project managers and sales teams

Flexible Pricing and Customer Support

Licensing Options

  • Available as a $69.95 one-time purchase or $14.95 quarterly subscription
  • One license covers up to three computers, ideal for professionals working across devices

Unmatched Customer Support

  • Free live phone support included—rare in modern software offerings
  • Prioritizes customer satisfaction and direct assistance

DejaOffice CRM continues to earn accolades for delivering a professional-grade, secure, and Outlook-like productivity experience on Android devices. Its combination of advanced features, strong privacy stance, and dependable support makes it a trusted solution for professionals in need of a reliable mobile CRM. As digital productivity becomes more essential, DejaOffice remains a top contender in the MarTech space.

Sell The Trend Integrates with TikTok Shop to Boost Dropshipping Success

Sell The Trend Integrates with TikTok Shop to Boost Dropshipping Success

ecommerce and mobile ecommerce 27 May 2025

Sell The Trend, a leading AI-powered dropshipping automation platform, has officially integrated with TikTok Shop. This integration empowers dropshipping sellers to list, manage, and fulfill orders directly on TikTok, one of the fastest-growing online marketplaces globally. This move streamlines operations and taps into TikTok’s booming social commerce ecosystem.

Features of Sell The Trend’s TikTok Shop Integration

  • Seamless Product Imports
    Import winning products from Sell The Trend’s NEXUS AI database, including popular items from AliExpress and CJdropshipping, directly into TikTok Shop listings with a single click.

  • Automated Order Fulfillment
    Orders placed through TikTok Shop are automatically processed with synced inventory and customer tracking updates, reducing manual workload.

  • Optimized for TikTok Commerce
    Real-time product analytics help sellers monitor TikTok Shop performance, enabling data-driven adjustments to pricing, product focus, and marketing strategies.

  • Access to Trusted Global Suppliers
    Connect with over 1,100 rated suppliers offering flexible shipping options, including fast local delivery across the U.S. and Europe.

Strategic Impact of the Integration

  • Enables sellers to operate where consumer engagement and trends originate—on TikTok’s dynamic platform.

  • Simplifies dropshipping through comprehensive research, automation, and marketing tools in one place.

  • Helps online merchants reach younger, mobile-first audiences expanding the potential customer base.

Sell The Trend’s TikTok Shop integration is a powerful enhancement that equips dropshipping sellers with the automation and insights needed to thrive in social commerce. By connecting supply, operations, and marketplace analytics, the platform facilitates scalable growth for modern ecommerce entrepreneurs.

ShipWise Integrates UniUni for Scalable U.S. and Canada Last-Mile Delivery

ShipWise Integrates UniUni for Scalable U.S. and Canada Last-Mile Delivery

ecommerce and mobile ecommerce 27 May 2025

ShipWise, an enterprise shipment execution platform, has integrated UniUni, a leading last-mile delivery provider, into its carrier network. This new partnership expands ShipWise’s delivery capabilities by offering elastic capacity and nationwide infrastructure in the U.S. and Canada helping businesses meet growing fulfillment demands without disrupting existing workflows.

Benefits of ShipWise-UniUni Integration

  • Centralized U.S. and Canada Delivery Management
    Manage cross-border shipments seamlessly through a single platform, simplifying logistics.

  • Access to Extensive Courier Network
    Utilize UniUni’s flexible driver network of over 50,000 couriers to scale delivery capacity on demand.

  • Real-Time Shipping Labeling and Tracking
    Generate labels and monitor deliveries with up-to-date tracking data, ensuring transparency.

  • Full Visibility and Delivery Performance
    Track delivery success rates and performance metrics, including UniUni’s 98.7% first-attempt delivery rate.

  • Robust Proof-of-Delivery Tools
    Ensure secure, traceable deliveries with technology that supports compliance and customer satisfaction.

  • Automation and Agility
    Leverage automation-ready tools within ShipWise to streamline operations and respond quickly to demand spikes.

Why This Integration Matters

  • Scalability for High-Volume Shippers
    Whether shipping 10,000 or over 100,000 orders monthly, the integration supports growth without added complexity.

  • Cost-Effective Fulfillment
    Elastic delivery capacity helps businesses control costs while maintaining service quality.

  • Cross-Border Capability
    Facilitates expansion and delivery efficiency across the U.S. and Canada.

  • Enhanced Customer Experience
    Faster, reliable deliveries align with modern consumer expectations for transparency and speed.

The ShipWise-UniUni integration combines national scale, flexible capacity, and advanced automation to empower e-commerce brands and 3PLs with smarter, faster, and more cost-efficient last-mile delivery. This partnership is designed to support the velocity and agility required for modern retail fulfillment success.

   

Page 183 of 1374