Trevelino/Keller Partners with FlexTecs to Accelerate SaaS Launch and Market Growth | Martech Edge | Best News on Marketing and Technology
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Trevelino/Keller Partners with FlexTecs to Accelerate SaaS Launch and Market Growth

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Trevelino/Keller Partners with FlexTecs to Accelerate SaaS Launch and Market Growth

Trevelino/Keller Partners with FlexTecs to Accelerate SaaS Launch and Market Growth

Business Wire

Published on : May 27, 2025

Trevelino/Keller, a nationally ranked integrated PR, marketing, and creative agency, has announced its client partnership with FlexTecs, a global leader in recovery audit services and payment accuracy solutions. FlexTecs uses advanced technology to prevent financial leakage and optimize financial operations for enterprise businesses worldwide.

Strategic Partnership and Scope of Work

  • Trevelino/Keller will lead strategic go-to-market planning to accelerate the launch and adoption of FlexTrap, FlexTecs’ new SaaS platform.

  • The agency will oversee brand evolution and digital experience development, reflecting FlexTecs’ expanded and innovative service offerings.

  • The partnership includes a revitalized market positioning through a refreshed digital presence and an updated website experience.

Multi-Channel Growth and Marketing Approach

  • Trevelino/Keller will implement an integrated multi-channel strategy combining:

    • Public relations (earned media) and paid media campaigns

    • Content development and SEO optimization

    • Lead generation initiatives

  • The agency will design and develop a new web property specifically for FlexTrap and refresh the overall FlexTecs brand and website.

Leadership and Vision

  • Tom Cook, co-CEO of FlexTecs, emphasizes the company’s commitment to innovative solutions that minimize financial leakage and improve profit protection using future-ready technology.

  • Trevelino/Keller’s expertise in scaling fintech companies positions them as the ideal partner to support FlexTecs’ growth ambitions.

  • Genna Keller, Co-CEO at Trevelino/Keller, highlights the agency’s integrated 3GEN funnel approach to drive rapid growth and long-term category leadership for FlexTecs.

The collaboration between Trevelino/Keller and FlexTecs marks a significant step in accelerating FlexTecs’ SaaS platform launch and evolving its brand presence in the fintech industry. Through strategic marketing, digital innovation, and targeted growth efforts, the partnership aims to solidify FlexTecs’ leadership in recovery audit and payment accuracy solutions.