Everstage Validates Crystal Forecasting, Boosts Revenue Growth by Up to 25% | Martech Edge | Best News on Marketing and Technology
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Everstage Validates Crystal Forecasting, Boosts Revenue Growth by Up to 25%

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Everstage Validates Crystal Forecasting, Boosts Revenue Growth by Up to 25%

Everstage Validates Crystal Forecasting, Boosts Revenue Growth by Up to 25%

Business Wire

Published on : May 27, 2025

Everstage, a leading platform for modern incentive compensation management (ICM), announced powerful validation for its Crystal forecasting module. A new research report, Turning Incentives Into Revenue, shows how Crystal has helped customers increase revenue by 10-25% across key performance metrics. The company also welcomed Jose Aleman, former VP of Commercial Operations at Diligent, as VP of GTM Excellence, aiming to expand its strategic impact on sales compensation.

Crystal Forecasting Module: Proven Revenue Impact

  • Research analyzing dozens of customers, including Diligent, highlights Crystal’s transformative effect on ICM.

  • Key performance improvements include:

    • 15-20% increase in average deal size.

    • Over 90% accuracy in sales forecasting.

    • 15-25% improvement in deal profitability.

    • 80% reduction in commission disputes.

    • 23% increase in win rates.

  • Jose Aleman credits Crystal with transforming sales compensation from a necessary evil into a strategic growth driver.

Executive Leadership Strengthens Growth Vision

  • Jose Aleman joins Everstage to help customers unlock Crystal’s strategic value based on his experience leading sales compensation transformation at Diligent.

  • Abelardo Gonzalez, appointed VP of Product Marketing, brings 15+ years of experience to amplify Everstage’s positioning of ICM as a business driver.

  • Gonzalez emphasizes shifting the narrative of commissions from back-office functions to forward-looking tools that influence sales behavior and revenue.

Changing the Incentive Compensation Management Narrative

  • Everstage is redefining ICM from a manual, reactive process to a strategic revenue engine.

  • The Crystal module exemplifies this paradigm shift by enabling more accurate forecasting, higher deal profitability, and fewer disputes.

  • Aleman and Gonzalez will collaboratively promote Crystal’s methodology: Aleman through customer engagement and Gonzalez through market messaging.

Everstage’s validated Crystal forecasting module and strategic executive hires mark a new era for incentive compensation management. By transforming compensation into a strategic function, Everstage empowers companies to drive sales performance, improve revenue predictability, and realize significant business growth.