PERQ, the leading digital marketing platform for multifamily properties, today announced the launch of PERQ Websites, a new AI-powered website solution designed to help multifamily marketers accelerate site deployment, enhance lead conversion, and reduce marketing spend.

Built on PERQ’s next-generation content management system (CMS), PERQ Websites offers self-service drag-and-drop updates with no developer needed, along with native integrations for commonly used marketing technology tools. The AI-driven platform personalizes renter journeys, providing engaging, interactive calls to action that optimize lead capture and conversion.

Features of PERQ Websites

• Accelerated site deployment: Faster rollout using a modern CMS with drag-and-drop editing for easy updates without developer support.

• AI-powered personalization: Guides each visitor through a tailored apartment shopping experience to boost engagement and conversion.

• Integrated marketing platform: Seamlessly connects with PERQ’s Digital Marketing Platform to maximize lead generation and streamline marketing efforts.

• Cost efficiency: Increases free and low-cost leads from websites, reducing dependency on expensive lead sources and consolidating vendors.

• Comprehensive reporting: Empowers marketers with detailed performance data for smarter budget allocation and campaign optimization.

Industry Impact

In today’s competitive multifamily market, achieving occupancy goals while minimizing marketing costs is critical. PERQ Websites enables marketers to control their marketing mix, enhance website performance, and ultimately increase occupancy rates by converting more high-quality rental leads.

Scott Hill, CEO of PERQ, commented,
"We are excited to launch PERQ Websites to the industry and help multifamily take back control of their marketing. No longer will marketers need to rely on expensive agencies. They can now manage their websites, lead nurturing, media tactics, and spending with greater control and visibility."

Early adopter Harbor Group Management Company currently uses PERQ Websites for about 260 multifamily properties plus their corporate site. Jenn Williams, VP of Marketing, said,
"Offering renters a best-in-class website experience sets our communities apart. The integration with PERQ’s marketing tools gives me greater visibility and control over our marketing efforts."

With the launch of PERQ Websites, multifamily marketers gain a flexible, AI-enhanced solution that transforms their digital presence, improves lead conversion, and drives occupancy growth—all while optimizing marketing spend. PERQ is setting a new industry standard for multifamily website technology.