Antenna Group, a global marketing and communications agency, today announced a strategic investment acquiring a minority ownership stake in No Logo, an AI-powered creator platform. This partnership enables Antenna Group to offer clients in the climate, real estate, and health sectors an efficient, frictionless tool to identify and collaborate with authentic creators who are passionate advocates of their missions.

No Logo connects purpose-driven brands with creators specializing in advocacy and social impact, sustainable living, fitness and wellness, and other meaningful areas. Operating across the Americas and Europe, No Logo has supported campaigns with leading global brands such as Adobe, Meta, REI, and the United Nations, reaching over 100 million followers on platforms including TikTok, Instagram, and YouTube.

Benefits of the Partnership

• Enhanced Authenticity: Antenna clients gain access to a platform that prioritizes genuine creator-brand partnerships, essential for resonating with socially conscious audiences.

• Broader Reach: No Logo’s vast network enables engagement with creators who influence millions worldwide across multiple social channels.

• Sector Focus: The integration will particularly support brands in climate, real estate, and health sectors to craft purpose-led influencer campaigns.

Executive Commentary

“Adding No Logo to our technology stack supercharges our partnerships with conscious brands, organizations, and enterprises that are driving the world forward in a progressive and redemptive direction,” said Keith Zakheim, CEO of Antenna Group. “Influencer marketing has become foundational to storytelling in today’s media landscape, and for conscious brands, authenticity is paramount. No Logo empowers our clients to engage audiences in deeper, more meaningful, and enduring ways.”

“Authentic partnerships are at the core of our company; not just with creators, but with the strategic partners we choose to grow with,” said Nicholas Guy, Founder of No Logo. “Our collaboration with Antenna, built on shared values and a creator-first mindset, positions us to shape the next generation of creator partnerships, helping B2B and B2B2C brands engage with creators at scale with authenticity and impact.”

Market Insights

• Research indicates that 65% of B2B decision-makers trust third-party content, such as influencer endorsements, during product research.

• 80% of B2B marketers leveraging influencer marketing report improvements in brand credibility and accelerated pipeline development, according to LinkedIn.

Strategic Growth

Antenna Group’s investment in No Logo complements its recent global growth initiatives, including the acquisition of Czech Republic-based Rubikon PR and the launch of its “Fully Conscious” brand identity earlier this year.