At Piperfest 2025 today, Qualified, the agentic marketing platform featuring the world’s leading AI SDR agent, announced the launch of Spotlight—the industry’s first observation layer for agentic marketing. Spotlight offers B2B marketers unprecedented transparency into Piper, the AI SDR Agent’s decision-making process, enabling real-time visibility into how Piper thinks, reasons, and strategizes to autonomously generate pipeline at scale.

What Spotlight Enables Marketers to Observe:

• Lead Context: Piper comprehends each lead’s identity, role, and stage in the buying journey, enabling personalized selling experiences tailored to each buyer.

• Account Context: Piper integrates account data—including segment, buying committee, and intent level—to deliver a unified, account-based sales approach focused on the entire buyer ecosystem.

• Behavior Monitoring: Piper continuously tracks buyer engagement across websites, emails, and other channels, adapting strategies dynamically based on buyer behavior.

• Goals and Guardrails: Operating within defined marketing goals and guardrails, Piper strategically drives meetings booked and pipeline generated for each unique buyer.

Each user’s Spotlight is unique, with Piper simultaneously executing hundreds of thousands of tailored strategies to maximize conversion.

Executive Insights

“Never before have marketers had such clear insight and confidence in the decision-making of an AI agent,” said Kraig Swensrud, Founder and CEO of Qualified. “Spotlight unlocks a new, transparent view into the data, context, and goals shaping Piper the AI SDR Agent, empowering marketers to fully trust and leverage AI agents in their workflows.”

Piper and Qualified’s Agentic Marketing Platform

Launched just one year ago, Piper the AI SDR Agent has rapidly become trusted by industry leaders such as 6sense, Adecco, Asana, Box, Brex, Clari, Crunchbase, Delinea, Lattice, and Plaid. Piper autonomously engages and converts inbound qualified leads, driving scalable pipeline generation around the clock.

“Agentic marketing is the most disruptive movement we’ve seen in decades,” said Shannon Duffy, CMO of Asana. “Since hiring Piper, we’ve grown pipeline generation by 22%. Piper generates pipeline even while we sleep—truly the holy grail for marketers.”

The Qualified Agentic Marketing Platform is available now. Spotlight will roll out to customers on Qualified Agentic Marketing Plans starting August 2025.