artificial intelligence 28 May 2025
In a pivotal moment for global commerce and AI innovation, Glance, a prominent consumer technology company backed by Google, has unveiled Glance AI, a groundbreaking AI-native commerce platform powered by its most advanced proprietary AI models. The new platform is designed to revolutionize how people shop by transforming traditional online shopping into an inspiration-led discovery experience.
Glance AI moves beyond conventional search-driven e-commerce by introducing the concept of the ‘AI consumer’—a new breed of shopper who expects technology not just to respond, but to proactively understand, imagine, and inspire even before they know what they want.
Unlike typical e-commerce platforms that rely heavily on browsing or keyword searches, Glance AI empowers users to discover AI-curated stylized looks tailored to their unique preferences and identities. Users can simply take a selfie or upload an image, instantly immersing themselves in a personalized visual world where they take center stage.
Each experience is generated in real-time through a three-layered deep tech architecture leveraging advanced diffusion models, personalization engines, and a live commerce layer that maps each AI-generated look to real, shoppable products from over 400 global brands. This seamless integration enables users to explore and purchase tailored fashion effortlessly while maintaining complete control over their personal data.
Glance AI’s innovative platform is built upon three core proprietary models:
Commerce Intelligence Model
Trained on decades of global commerce data, this model continuously learns from emerging trends, cultures, and consumer behaviors to deliver highly relevant product recommendations.
GenAI Experience Model
Uses thousands of parameters—including gender, body type, ethnicity, skin tone, style, and season—to create hyper-realistic visualizations of how clothing will look on individual users, enhancing the discovery and decision-making process.
Transaction Journey Model
An intelligent agent that anticipates shopping intent ahead of the consumer, pairing visualizations with best-matched products from millions of catalog entries worldwide.
Glance AI integrates its proprietary models with advanced platforms like Google Gemini and Imagen running on Vertex AI, delivering personalized, hyper-realistic experiences at scale. Privacy and user control are fundamental to the platform's design, ensuring users remain in control of their data throughout their AI-powered shopping journey.
Users can save or share their personalized styles, set them as wallpapers, and explore collections influenced by global trends and special occasions, making the experience as engaging as it is personalized.
Glance AI is more than a standalone app. Launched today and available worldwide on the Google Play Store and Apple App Store, it will see deeper integrations across Android handset manufacturers, telecom operators, and global brands.
This open architecture vision transforms devices—turning phones into AI-powered commerce hubs, TVs into household shopping platforms, and physical brand stores into AI-enabled shopfronts. It reflects Glance’s ambition to embed AI commerce ubiquitously into everyday consumer interactions.
Initial trials of Glance AI in the U.S. market reveal impressive consumer traction and engagement:
1.5 million active users within weeks of launch
50% weekly return rate, signaling strong stickiness
Over 40 million style requests generated by users
50% of users download or share their personalized styles
40% tap-through rate to start shopping journeys
These metrics establish new benchmarks for user engagement, social virality, and the stickiness of AI-powered commerce applications.
Naveen Tewari, Founder & CEO of InMobi and Glance, highlighted the revolutionary nature of the platform:
“The internet is being rewritten from curated feeds to AI-generated realities. At Glance, we’re proud to lead this transformation with our most advanced AI-native commerce platform yet. Glance AI reimagines how billions of consumers worldwide will discover, visualize and shop, replacing intent with inspiration and search with intelligent, autonomous agents.”
He further described the platform as “one of the most ambitious technological efforts” toward shaping the future of AI-driven consumer experiences.
Currently focused on fashion, Glance plans to extend Glance AI’s immersive experience to other categories like beauty, accessories, and travel later this year. This expansion aims to set a new industry benchmark in AI commerce across multiple verticals.
Glance AI represents a paradigm shift in the way consumers engage with online shopping. By blending advanced AI models, personalized visualizations, and seamless commerce, it ushers in a future where shopping is less about searching and more about discovering inspiration uniquely tailored to each individual.
As AI continues to transform digital commerce landscapes, Glance AI stands at the forefront, turning everyday devices into smart commerce engines and redefining the consumer journey.
marketing 28 May 2025
Brown Brothers Media Pte. Ltd., a leading Singapore-based digital media company, today announced the acquisition of DMNews (dmnews.com), a premier platform focused on self-improvement and lifestyle content. This acquisition marks a significant step in Brown Brothers Media’s ongoing expansion and reinforces its commitment to delivering high-impact, motivational content to a worldwide audience.
As part of the acquisition, Brown Brothers Media has appointed Justin Brown, co-founder of DMNews, as the platform’s editor-in-chief—a move signaling strategic leadership continuity and renewed editorial focus.
Founded in 2020, Brown Brothers Media has rapidly grown to reach over 50 million monthly pageviews through its portfolio of digital publications. The company’s core content pillars—personal development, mindfulness, and business insights—are crafted with a data-driven approach, optimized for organic reach primarily via Google Discover and search.
This strong foundation allows Brown Brothers Media to engage a global audience seeking actionable advice to improve their lives and careers, making the acquisition of DMNews a natural fit.
DMNews has established itself as a trusted source of motivational content centered on mindset, wellness, and relationships. The platform delivers practical insights that empower readers to lead healthier, more fulfilling lives, complementing Brown Brothers Media’s mission to create meaningful impact through quality content.
The integration of DMNews into Brown Brothers Media’s portfolio enhances the company’s ability to offer a broader spectrum of self-improvement topics to a rapidly expanding audience.
Justin Brown’s appointment as editor-in-chief ensures that DMNews will continue its trajectory of growth under experienced guidance. As co-founder, Justin brings deep insight into the brand’s values and audience needs.
“DMNews is a vital addition to our portfolio,” said Justin Brown. “As editor-in-chief, I’m excited to steer its growth, delivering content that inspires and empowers readers worldwide.”
His leadership is expected to amplify DMNews’s reach and deepen its impact in the competitive self-improvement space.
The acquisition aligns with Brown Brothers Media’s broader strategic goals to expand its influence in the digital self-improvement market. By integrating DMNews’s strong brand and content assets, Brown Brothers Media strengthens its position as a global leader in motivational and lifestyle media.
This move also highlights the company’s commitment to maintaining editorial excellence and user-first content strategies, ensuring continued growth and audience engagement.
With Justin Brown at the helm, DMNews is poised to innovate its content offerings and expand into new formats and channels, enhancing user experience and engagement. Brown Brothers Media plans to leverage its technological capabilities and data insights to optimize DMNews’s performance and visibility across platforms.
This acquisition reflects the company’s dedication to evolving with audience needs and setting new standards for quality and impact in the digital media landscape.
Founded in 2020, Brown Brothers Media Pte. Ltd. is a Singapore-based digital media company focused on personal development, mindfulness, and business insights. Its portfolio reaches over 50 million monthly pageviews globally through data-driven, high-quality content optimized for organic discovery.
DMNews (dmnews.com) is a leading digital platform offering motivational content on mindset, wellness, and relationships. Since its inception, it has empowered readers with practical advice to improve their lives and achieve personal growth.
business 28 May 2025
As the General Data Protection Regulation (GDPR) marks its seventh anniversary, new insights from SurveyMonkey, the world’s leading survey platform, reveal ongoing challenges faced by Irish businesses in data protection and compliance. Despite a strong claimed understanding of GDPR requirements, many organisations continue to experience data-related issues, fines, and regulatory investigations.
In response, SurveyMonkey has launched its new Trust Centre a comprehensive hub designed to help businesses navigate the complex privacy landscape with clarity, transparency, and confidence.
A recent SurveyMonkey poll of Irish business decision-makers highlights that while 94% say they understand and meet GDPR requirements, more than half (58%) have faced data-related issues since GDPR’s implementation. Notably:
20% have been fined or penalized due to GDPR breaches.
19% have received warnings or undergone investigations by Data Protection Authorities.
This indicates that despite widespread awareness, real-world compliance remains a challenge.
Data protection is increasingly vital in the wake of rising cyber incidents and industry data mishandling. Survey results reveal:
37% of Irish businesses now only partner with vendors who transparently disclose their data protection measures.
Businesses emphasize understanding how data is stored and used by suppliers.
SurveyMonkey’s Trust Centre aims to provide this transparency by showcasing its security certifications, compliance protocols, and third-party audit results—empowering procurement and IT teams to make informed decisions and mitigate vendor risk.
While cybersecurity risks intensify, budget limitations hold back many companies:
26% cite lack of funds as the top barrier to improving security.
47% plan to increase security investments in the coming year.
Legacy systems pose another hurdle, with 25% identifying outdated technology as a challenge. Nonetheless, nearly a third (29%) have recently invested or plan to invest in advanced security solutions, including encryption, data loss prevention, and privacy management tools.
As AI adoption hits 95% among Irish businesses, the complexity of safeguarding sensitive data grows:
41% cite AI and machine learning as significant privacy and security challenges ahead.
Concerns about generative AI stand at 43%, with cloud computing (29%), big data analytics (29%), and blockchain (23%) also flagged.
To address these, over 70% are developing or have established AI-related privacy policies. Additional steps include:
AI and data privacy training (36%)
Restricting certain AI applications (36%)
Partnering only with vendors transparent about AI data handling (32%)
These initiatives align with traditional GDPR obligations and evolving requirements under the EU AI Act.
Despite challenges, Irish businesses recognize the strategic value of strong data protection:
90% say GDPR compliance strengthens customer trust and gives a competitive edge.
85% updated their data protection policies in the past two years; 70% within the last year.
89% have a Data Protection Officer or plan to appoint one.
Vendor trust is conditional and carefully managed, with 90% requiring proof of compliance before partnering, and 76% cutting ties with vendors due to data security concerns.
Recognizing customer demand for visibility into data security, SurveyMonkey’s newly launched Trust Centre serves as a transparent, easy-access portal detailing the company’s privacy practices, compliance certifications, and audit results.
Eric Johnson, CEO of SurveyMonkey, notes:
“Seven years after GDPR transformed how we think about data, many organisations still feel like they're playing catch-up. As AI and big data introduce new layers of complexity, businesses need trusted tools and clear frameworks to meet rising expectations around compliance, security, and transparency. SurveyMonkey has long been a market leader in secure, compliant feedback collection—grounded in insights from real people, not algorithms. We built the Trust Centre to help organisations evaluate us as a partner, strengthen internal accountability, and build lasting customer trust. Good privacy practices shouldn’t be a guessing game, and with SurveyMonkey, they don’t have to be.”
Irish businesses face a balancing act—meeting regulatory demands, managing AI risks, and overcoming budget and legacy system challenges. Yet, those who invest in robust privacy practices stand to gain significant trust and competitive advantage.
SurveyMonkey’s Trust Centre is positioned to be a key resource, enabling businesses to confidently partner with compliant vendors and bolster internal data protection strategies in an evolving regulatory environment.
artificial intelligence 28 May 2025
Elastic, a leading Search AI company, has announced the successful acquisition of Keep Alerting Ltd, a company specializing in open source AIOps solutions. This acquisition aims to enhance Elastic's capabilities in alert management and incident remediation, driving improved operational efficiency and service reliability.
About Keep Alerting:
An open source AIOps platform that unifies alert management.
Automates incident remediation to reduce manual intervention.
Designed to enhance operational efficiency and service reliability.
Strategic Benefits of the Acquisition:
Integrates Keep’s open source AIOps and workflow automation with Elastic’s Elasticsearch technology.
Expands Elastic’s AI/ML and AI Assistant capabilities.
Enables AI-powered workflow automation across key Elastic solutions including Observability, Security, and Search.
Leadership Insight:
Ken Exner, Elastic’s Chief Product Officer, emphasized the synergy of combining Keep’s capabilities with Elastic’s platform.
Focus on delivering enhanced AI-driven automation to customers.
Impact on Customers:
Improved incident response times through automation.
Better alert consolidation to reduce noise and focus on critical issues.
Enhanced reliability and operational performance across IT environments.
Elastic’s acquisition of Keep Alerting marks a significant step in advancing AI-powered AIOps and automation within its ecosystem. By integrating Keep’s alerting and incident management tools, Elastic is positioned to deliver more efficient and reliable service management solutions, reinforcing its leadership in AI-driven operational technology.
artificial intelligence 28 May 2025
Virlo.ai introduces its next-generation AI dashboard designed to democratize trend intelligence for short-form video creators, agencies, and brands. This innovative platform combines advanced machine learning with an intuitive user interface to identify emerging viral niches on TikTok and YouTube Shorts before they go mainstream.
About Virlo.ai:
Founded in early 2024 by Nicolas Mauro and based in New York City.
Mission: Enable users to confidently navigate viral trends and elevate content with data-driven insights.
Uses a proprietary algorithm to scrape viral content and analyze trends in real-time.
Platform Features:
AI-powered trend forecasting tailored for TikTok and YouTube Shorts.
Provides predictive analytics to help creators and marketers craft viral content strategies.
Includes hashtag analytics, popularity trend tracking, creator research, and competitive benchmarking.
User Benefits:
Helps users identify viral trends early to capitalize on unsaturated niches.
Supports content ideation, campaign planning, influencer scouting, and optimized posting schedules.
Virlo.ai users typically triple average video views within three months of regular use.
Pricing and Accessibility:
Offers a Freemium tier, scalable Pro, and Enterprise plans to suit different needs.
Designed to serve hobbyists, hustlers, creators, agencies, and brands alike.
Founder’s Vision:
Nicolas Mauro emphasizes the platform’s goal to catch viral trends early and continuously improve trend detection.
Encourages creators to explore personalized support and tools to boost content virality.
Virlo.ai’s next-gen AI dashboard empowers creators and brands to stay ahead in the fast-paced world of short-form video. By leveraging data-driven trend insights and machine learning, the platform enables users to create viral shorts, increase engagement, and grow their audience efficiently. The dashboard is now open for sign-ups, with support available through Discord and email.
marketing 28 May 2025
TapClicks, a leader in Smart Marketing solutions, announces the immediate release of AI Operator Agents no-code functions integrated within its marketing automation platform. These agents empower marketers, agencies, and media companies to transform their marketing data and metadata effortlessly using plain language commands.
AI-Powered Data Transformation:
The Data Transformation Agent automates the creation of complex formulas and marketing KPIs like ROI, ROAS, and text operations.
Users can generate these calculations without technical or development skills by simply describing their needs.
No-Code Simplicity:
Marketers can create advanced formulas with natural language prompts such as “calculate cost per action.”
Eliminates the need for programming syntax or manual coding, making data transformation accessible to all users.
Efficient Data Cleanup:
The agent can fix formatting errors, de-duplicate fields, and standardize inconsistent naming quickly and accurately.
Saves significant time in preparing marketing data for analysis.
Custom KPIs on Demand:
Enables building sophisticated performance metrics across campaigns and channels through simple descriptions.
Supports better measurement and optimization of marketing efforts.
Immediate Availability:
Operator Agents are available out-of-the-box for TapInsights admins at no additional cost.
Part of TapClicks’ larger AI-driven strategy to accelerate insights and reduce manual work in marketing workflows.
TapClicks’ new AI Operator Agents make it easier than ever for marketers and analysts to turn raw data into actionable insights without coding knowledge. By integrating AI-powered tools for data transformation and KPI creation, TapClicks is driving smarter, faster marketing decisions across brands, agencies, and media companies.
digital marketing 27 May 2025
In today’s fast-paced media landscape, getting your story in front of the right audience requires more than just a press release. Whether you're navigating a crisis or announcing major news, the key lies in establishing connections with journalists who are both relevant and receptive. This is where a reliable media contacts database becomes essential. It’s not just about quantity it’s about quality, precision, and relevance.
Allows you to identify journalists by beat, publication, region, or interest.
Helps avoid mass emailing irrelevant reporters, ensuring better engagement.
Reduces the risk of your story being ignored or marked as spam.
Provides quick access to updated contact information.
Enables faster distribution of press materials during breaking news or emergencies.
Eliminates the need for manual search and verification.
Includes journalist preferences and previous work, aiding personalized pitches.
Strengthens long-term media relations through informed engagement.
Helps track interaction history for future collaboration opportunities.
Verified databases reduce the risk of outdated or incorrect contact info.
Maintains brand professionalism by ensuring you’re contacting the right individuals.
Supports compliance with data privacy standards and media ethics.
Keeps your PR efforts aligned with current journalist roles and beats.
Offers insights into media trends and preferred communication channels.
Enables you to adapt your outreach based on journalist activity and feedback.
A well-structured media contacts database is more than just a list—it’s a strategic asset. It ensures your message reaches the right ears at the right time, helping build stronger journalist relationships, increasing media coverage, and enhancing your brand credibility. In the world of MarTech, where precision and personalization are key, such a database can be the difference between being heard and being overlooked.
marketing 27 May 2025
Publicis Groupe has officially announced the acquisition of Captiv8, a globally leading end-to-end influencer marketing platform. With this acquisition, Publicis brings together the power of Captiv8’s advanced AI technology, creator network, and commerce-driven influencer tools with Influential’s scale and client services, all underpinned by Epsilon’s identity and activation solutions. This move positions Publicis at the forefront of the global influencer marketing space by creating an unmatched platform for brand engagement, influencer management, and measurable business impact.
A network of 15 million creators, covering 95% of all influencers with 5K+ followers.
Operational in 120 countries, with support for local languages and currencies.
Processes over 2.5 billion social posts annually, ensuring real-time, global-scale insights.
Ranked #1 Enterprise Influencer Platform by G2.
Offers a unified data foundation, AI automation, and social listening capabilities.
Branded Storefronts solutions connect influencer, commerce, and affiliate strategies seamlessly.
Combined network reaches over 15 million creators, including 90% of influencers with 1M+ followers.
Enables brands to engage highly targeted and engaged audiences at unprecedented scale.
Competes with the reach of leading social media platforms.
Captiv8 will power Publicis’ Connected Influencer offering, integrated with Epsilon’s CoreID.
Allows for cohesive planning, activation, and control of influencer strategies across platforms and regions.
Enhances visibility and efficiency of influencer campaigns.
Creator Commerce tools allow monetization of influencer content across all key digital channels.
Delivers closed-loop conversion with a seamless blend of content, commerce, and affiliate.
Simplifies execution of end-to-end influencer-driven shopping experiences.
Aggregates identity, influencer, and transaction data into a single platform.
Enables full-funnel, real-time performance tracking across all influencer efforts.
Drives clarity and accountability, ensuring marketing investments deliver tangible business results.
“This platform is a one-stop-shop for our clients’ influencer marketing initiatives... With the largest influencer community and the most advanced tech, we can ignite earned-first programs to supercharge campaigns with authentic virality and direct commerce connections.”
“Captiv8 was built to unify the fragmented creator economy. Together with Publicis, we’re not just scaling influencer marketing, we’re transforming it into a measurable, global growth channel.”
“We bring unrivaled innovation and expertise to our clients. Together with Captiv8, we’re co-authoring the future of global influencer marketing.”
With the integration of Captiv8 into Publicis Connected Media, Publicis Groupe is redefining influencer marketing at a global scale. This strategic acquisition fuses scale, AI-driven technology, commerce capabilities, and transparent measurement into a single cohesive ecosystem. The result is a Category of One influencer marketing platform that empowers brands to plan, activate, and measure influencer campaigns with a level of precision, scale, and authenticity previously unseen in the industry. The future of creator marketing is not only connected but commerce-enabled and measurable—Publicis is leading the charge.
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