News

Scorpion Expands Customer Advisory Board Program to Legal Marketing Sector

Scorpion is extending its Customer Advisory Board (CAB) program into the legal industry after an initial rollout among home services businesses generated product feedback that influenced platform development and customer experience initiatives. The move reflects a broader trend across marketing technology providers toward incorporating customer-driven insights into product strategy, service...

marketing 11 Jun 2026

Connectively Surpasses 100,000 Users as Journalist Request Platforms Rebound in the AI Era

The market for journalist request platforms is showing renewed momentum as Connectively, a platform that connects subject-matter experts with journalists and publishers, announced it has surpassed 100,000 users. The milestone comes months after the platform's revival under Featured, an AI-powered public relations platform that repositioned Connectively as part of a broader strategy to modernize...

artificial intelligence 11 Jun 2026

Dunn Pellier Media Secures WBENC Certification, Expanding Women-Owned Business Recognition in PR

Dunn Pellier Media, a public relations agency focused on health, wellness, fitness, beauty, and lifestyle brands, has received Women's Business Enterprise (WBE) certification from the Women's Business Enterprise National Council (WBENC). The designation formally recognizes the agency as a women-owned business and positions it within a broader supplier diversity ecosystem that connects certified...

marketing 11 Jun 2026

AppTec360 Expands Mobile Device Management Capabilities to Simplify Hybrid Workforce Provisioning

As hybrid work environments become the norm across industries, IT teams face growing pressure to securely provision and manage devices across distributed workforces. Mobile Device Management (MDM) platforms are increasingly becoming a critical component of enterprise IT infrastructure, enabling organizations to automate onboarding, enforce security policies, and maintain compliance at scale...

marketing 9 Jun 2026

Pega Expands Agentic AI Orchestration With MCP Support for Enterprise Workflows

As enterprises accelerate investments in AI agents, many are encountering a critical challenge: how to scale autonomous systems while maintaining governance, compliance, reliability, and cost control. At PegaWorld 2026, Pegasystems unveiled new agentic AI capabilities designed to address these concerns, including support for the emerging Model Context Protocol (MCP) standard that allows...

artificial intelligence 9 Jun 2026

Gartner Survey: CMOs Shift Budgets Toward Customer Acquisition as AI Reshapes Marketing Investment Priorities

Chief Marketing Officers are increasingly directing marketing budgets toward customer acquisition and digital channels as artificial intelligence transforms campaign execution, measurement, and optimization. According to new research from Gartner, awareness and conversion activities now account for 62.6% of total media spending, highlighting a growing focus on growth-oriented marketing...

artificial intelligence 9 Jun 2026

Highspot Brings Sales Intelligence Into ChatGPT With New MCP Server Integration

As organizations increasingly embed artificial intelligence into sales workflows, one challenge continues to limit adoption: AI systems often lack access to trusted business context. Highspot is aiming to close that gap with the launch of its MCP Server in the OpenAI ChatGPT App Store, enabling sales teams to access deal intelligence, content recommendations, buyer engagement insights, and sales...

marketing 9 Jun 2026

Sevenfold Launches to Help Web3 and AI Companies Build Stronger Market Narratives Before Scaling Growth

As competition intensifies across the AI and Web3 sectors, companies are increasingly discovering that technology alone is not enough to win market attention. Strategic positioning, category creation, and narrative clarity are becoming critical differentiators. Against this backdrop, Sevenfold, a new marketing and communications agency focused on Web3 and AI companies, has officially launched...

artificial intelligence 9 Jun 2026