5WPR, a leading integrated PR and marketing agency, has announced the expansion of its Mental Health Care practice. This enhanced service line is specifically designed to help brands address the rising public and organizational demand for effective mental health solutions through strategic, multimedia communication.

As mental health becomes a global priority, this expansion demonstrates 5WPR's commitment to supporting businesses and brands that are actively promoting emotional well-being and cognitive health.

Highlights of the Expansion

Strategic Focus on Emerging Needs

5WPR’s expanded offering aims to support organizations working across various mental health subdomains, including:

• Digital therapeutics and telehealth platforms

• Wellness and lifestyle brands

• Clinical mental health services

• Mental health tech innovations

• Employer benefit and employee assistance program providers

This practice is designed to help clients normalize mental health conversations, introduce breakthrough technologies, and build trust in therapeutic and support services.

Integrated Communications Approach

5WPR leverages a full suite of integrated communications strategies, including:

• Multimedia storytelling

• Cross-platform content distribution

• Strategic media relations and thought leadership

• Influencer engagement and LinkedIn strategy

These tools are tailored to inform, engage, and inspire both consumer and professional audiences.

Agency Leadership Perspective

"Mental health is no longer a niche topic, it's a defining issue of our time," said Matthew Caiola, CEO of 5WPR. "As public awareness grows, organizations must show up with authenticity and insight. Our expanded Mental Health Care practice equips clients to engage in this space with credibility, helping them build lasting trust and cultural relevance."

Why This Matters for Brands

5WPR’s expanded capabilities help mission-driven organizations adapt to a dynamic mental health landscape by:

• Breaking stigmas around mental health through communication

• Driving ROI through authentic brand engagement

• Building culturally relevant and trusted brand identities

From therapy apps to corporate wellness programs, the agency provides results-driven campaigns aligned with brand values and purpose.

With this expansion, 5WPR reinforces its commitment to purpose-driven sectors and the evolving mental health marketplace. As more organizations recognize mental health as a priority, 5WPR is positioned to lead with authenticity, creativity, and measurable impact across digital and traditional platforms.

Prodege, a leader in consumer insights and market research innovation, has announced a powerful enhancement to its research management platform, Pollfish. By integrating proprietary Conversational AI technology into Pollfish’s existing AI suite, Prodege enables users to unlock deeper qualitative insights in real-time making research faster, richer, and more actionable.

This integration marks a significant step forward in democratizing access to scalable, human-driven insights for researchers, brands, and marketers across industries.

Features of the Conversational AI Integration

1. Real Conversations at Scale

• Engage in thousands of simultaneous conversations with real people.

• Mimics the quality and depth of one-on-one interviews.

• Taps into Prodege’s verified panel for articulate and authentic responses.

2. Natural Language Chat Interface

• Facilitates human-like interactions with respondents.

• Helps uncover the “why” behind behaviors and preferences.

• Enables deeper exploration beyond multiple-choice responses.

3. End-to-End Qualitative Research

• Use as a standalone qualitative tool or in combination with quantitative surveys.

• Provides a full-cycle research experience within a single platform.

• Ideal for iterative and agile research workflows.

Benefits for Researchers and Marketers

1. AI-Powered Insights and Summaries

• Automatically generates executive summaries aligned with research goals.

• Reduces manual analysis time with AI-curated takeaways.

• Supports faster interpretation for time-sensitive decision-making.

2. Accelerated Time to Insight

• Delivers findings significantly faster than traditional qualitative methods.

• Helps businesses make quicker, data-informed choices.

• Supports real-time campaign adjustments and product innovations.

3. Cost-Effective and Scalable Solution

• Automates labor-intensive aspects of qualitative research.

• Enables high-volume research without proportional cost increases.

• Suitable for both large enterprises and small teams.

4. Built by Researchers, for Researchers

• Developed and supported by Prodege’s in-house research experts.

• Offers flexibility for DIY researchers and full-service execution.

• Maintains research rigor while enhancing operational efficiency.

Strategic Vision from Prodege

“Our mission is to make high-quality, human insights accessible to anyone and everyone seeking answers to business questions,” said Mike Oberholtzer, SVP, Insights Operations at Prodege. “By embedding Conversational AI directly into Pollfish, we’ve made it dramatically easier to bring richness to quantitative data and understand the ‘why’ behind consumer behavior—without sacrificing speed or scale.”

This vision reinforces Prodege’s ongoing leadership in reshaping how insights are gathered, processed, and delivered for modern business needs.

With the integration of Conversational AI into Pollfish, Prodege has taken a major leap forward in revolutionizing qualitative research. This powerful upgrade empowers brands and researchers to engage with audiences in more meaningful ways—uncovering deeper insights, faster, and at greater scale than ever before.

As the demand for smarter, more agile research tools continues to grow, this innovation positions Pollfish and Prodege at the forefront of AI-driven consumer understanding.

As the age of AI Commerce reshapes consumer behavior, Parcel Perform is leading a pivotal transformation by integrating AI Decision Intelligence across its platform. With consumers increasingly guided by AI tools in discovering and selecting online retailers, the competitive edge is no longer just product or price it’s the delivery experience.

Parcel Perform, a leading AI-powered Delivery Experience Platform, is doubling down on what it does best: helping businesses win customer trust through operational excellence, powered by data, automation, and now, strategic AI capabilities.

The Strategic Vision Behind AI Decision Intelligence

“The dawn of AI Commerce fundamentally changed the rules for attracting and retaining customers,” said Dr. Arne Jeroschewski, CEO and Co-Founder of Parcel Perform. “Our expanded AI Decision Intelligence capability ensures our clients become—and remain—the first choice for today’s AI-empowered shoppers.”

Parcel Perform recognizes that AI is not just enhancing online shopping—it is becoming the gatekeeper. Search engines, voice assistants, and recommendation engines increasingly guide buyers toward the most reliable and customer-centric e-commerce experiences.

What Is AI Decision Intelligence?

AI Decision Intelligence is Parcel Perform’s new core capability that fuses data monitoring, predictive analytics, and intelligent automation. It ensures delivery processes are proactive, transparent, and optimized—making the entire e-commerce journey seamless and trustworthy.

AI Tools Include:

• Proactive AI Data Monitoring: Constant oversight to detect potential disruptions early.

• AI Summaries: Daily insights that drive operational learning and real-time responsiveness.

• Targeted AI Recommendations: Tactical suggestions to enhance performance.

• AI Navigator: A chat-based interface for platform data exploration and decision support.

Transforming the E-Commerce Journey with AI

1. Checkout Optimization

• Hyper-accurate Estimated Delivery Dates increase buyer confidence.

• Real-time carrier selection based on historical data and live performance.

• Helps drive conversion and reduce cart abandonment.

2. Post-Purchase & Delivery Excellence

• Automated alerts for in-transit issues, ensuring proactive customer service.

• Daily AI Summaries offer personalized updates, reducing WISMO inquiries.

• Enhances customer trust through consistent and transparent communication.

3. Returns Management Streamlining

• Smart return routing based on cost and customer convenience.

• Deep analytics to pinpoint root causes of returns for long-term improvement.

4. Empowering Logistics Teams

• Business Intelligence dashboards give a 360° view of logistics performance.

• AI Navigator boosts productivity by guiding users toward optimal data use.

• Ensures all teams—from operations to CX—are aligned and informed.

Building on a Foundation of Data Quality

Parcel Perform processes millions of logistics data points daily, ensuring that the AI outputs are accurate, reliable, and actionable. This data-first foundation allows the platform to deliver on its AI promises without compromise—resulting in real operational superiority that AI systems and consumers alike can recognize.

“Success now hinges on delivering an experience so consistently excellent that it becomes the clear choice—often highlighted by AI-driven tools,” says Dr. Jeroschewski.

Why AI Decision Intelligence Matters in AI Commerce

• AI assistants, search engines, and voice tools will prioritize e-commerce platforms that demonstrate predictable, high-quality delivery performance.

• Only businesses that embed practical, data-driven AI into their operations will stand out in a world where algorithms influence consumer decisions.

• Parcel Perform’s platform bridges the gap between logistics excellence and AI visibility, ensuring brands are not just operationally sound—but algorithmically preferred.

The era of AI Commerce is here, and Parcel Perform is providing the tools needed to succeed in it. With AI Decision Intelligence, e-commerce businesses can deliver exceptional, reliable experiences that align with what both human customers and AI agents value.

By thinking bigger on AI and operationalizing data insights at every customer touchpoint, Parcel Perform’s clients are equipped not just to adapt—but to thrive.

For 35 years, Jones Knowles Ritchie (JKR) has shaped the identity of some of the world’s most iconic brands from Burger King and Budweiser to Dunkin’ and Walmart. Rooted in the philosophy of being "Distinctive Everywhere," JKR has earned a global reputation for creative brilliance. Now, under the leadership of James Nixon (Global CEO), Sara Hyman (Chief Growth Officer), and Tosh Hall (Global Chief Creative Officer), JKR is evolving once again proving that brands no longer need to choose between strategic rigor and creative excellence.

As Nixon puts it:

“Brands today are defined by how they behave, not just what they say. We’re building a branding business of the future—grounded in distinctiveness, powered by strategy and creativity, and amplified through every customer interaction.”

Experience-Led Growth: A New Agency Standard

Recognizing a fundamental shift in brand behavior and consumer expectations, JKR has significantly expanded its Experience offering. Spearheading this transformation are industry veterans Sam Smith and Matt Michaluk, whose combined 20+ years of experience at WPP have included groundbreaking work for L’Oréal, Netflix, and Hyundai.

Their mission? To make experience the center of brand building.

“Brand experience is no longer a ‘nice to have’—it’s a battleground for relevance,” explains Michaluk. “Up to 75% of brand building now stems from experiential touchpoints.”

This strategic focus positions JKR to help clients align brand promise with customer experience, ultimately driving brand relevance and loyalty.

Unifying Strategy, Identity, and Experience

Today’s branding challenges often stem from fragmentation—too many partners, siloed execution, and disjointed brand expressions. JKR’s integrated approach unites strategy, identity, and experience into a singular, cohesive model.

“Our leading clients think of distinctiveness as an operating system,” says Sara Hyman. “They need an agency that can influence every moment, every interaction, and every connection.”

This philosophy allows JKR to reduce partner complexity and deliver a consistent, distinctive brand experience at every touchpoint—from in-store to digital, packaging to product design.

Strategic Firepower: Introducing Melanie McShane

To deepen its commitment to strategy, JKR has appointed Melanie McShane as its first-ever Executive Strategy Director, reporting to Chief Growth Officer Lee Rolston. With a rich background at Wolff Olins and Siegel+Gale, Mel has led transformative work for Google, Netflix, Microsoft, Uber, and more.

“Mel will help guide clients through complex brand transformations,” says Rolston. “With her leadership, we’re unlocking growth through deeper strategic insights and driving relevance in an ever-changing market.”

Since joining, McShane has already contributed to strategic breakthroughs for clients like Walmart, Mozilla, and Yahoo, solidifying JKR’s position as both a creative leader and a strategic powerhouse.

Proven Results, Bold Ambitions

This integrated, future-focused model is already delivering tangible results:

• 25% YoY growth in new sectors such as tech, retail, finance, and non-profits.

• 16% increase in new business across the US, UK, and Europe.

• A growing roster of global clients seeking a full-service branding partner that brings together identity, experience, and business strategy.

“We’re not just evolving with the times—we’re building what branding needs to be next,” says Nixon.

A Branding Business for the Future

JKR’s journey from a design-first agency to a strategy- and experience-led creative powerhouse marks a new era—not just for the firm, but for branding itself. By uniting creativity, technology, and strategy under one philosophy—distinctiveness everywhere—JKR is redefining how brands behave, connect, and grow.

As consumer expectations rise and AI reshapes discovery and decision-making, the brands that thrive will be those that deliver cohesive, memorable experiences. JKR is helping its clients do exactly that—with intelligence, innovation, and imagination.

In an increasingly digital-first world, where marketing budgets are under pressure and performance must be accounted for down to the dollar, 800.com is giving businesses the tools they need to succeed. The cloud telecom leader has announced a new integration with Google Analytics 4 (GA4) a powerful step forward in unified marketing measurement.

This integration brings together website interactions and phone call data, giving marketers and business owners complete visibility into customer journeys. With this move, 800.com reaffirms its commitment to providing sophisticated, easy-to-use analytics tools that drive cost-effective decision-making.

“Our customers want sophisticated marketing analytics in an easy-to-use platform—and that’s exactly what 800.com delivers,” said Tom English, VP of Marketing at 800.com.

A Full-Funnel View: From Click to Call

The new GA4 integration empowers users to track, analyze, and attribute phone call data alongside web-based interactions. As businesses seek greater insight into what truly drives conversions, 800.com’s integration with GA4 enables:

• Call Attribution to specific ad campaigns, keywords, or referral sources

• Lead Qualification Tracking through custom events like duration, voicemail, or SMS

• Conversion Funnel Visibility that includes clicks, page views, and call interactions

• ROI Measurement with real data on how phone leads contribute to business goals

This unification allows marketers to go beyond surface-level metrics and gain a comprehensive understanding of buyer behavior—online and offline.

Custom Events for Deeper Segmentation

Unlike legacy systems, the 800.com-GA4 integration leverages custom events to tailor call tracking to each business's needs. Whether tracking voicemails, missed calls, answered calls, or SMS messages, users can tag and segment leads for targeted follow-up.

This level of data granularity allows marketers to:

• Identify high-intent callers

• Track lead quality across channels

• Fine-tune targeting based on real behaviors

• Optimize messaging for phone-based engagement

Smarter Spending: Optimize Based on Real Conversions

With GA4’s advanced reporting capabilities, the integration ensures businesses can optimize ad spend based on actual conversions rather than vanity metrics like clicks or impressions. This is critical in an era of economic volatility, where every marketing dollar must be justified.

800.com users can now see how calls contribute to broader marketing success, including:

• The role of phone leads in customer acquisition

• Which channels and campaigns drive the most valuable phone interactions

• Where to allocate budget for maximum marketing efficiency

Expanding the Martech Ecosystem

The GA4 integration is part of 800.com’s broader initiative to become the industry’s most comprehensive call tracking solution. In addition to GA4, the company is rolling out integrations with:

• Google Ads for ad attribution

• Meta Ads for social performance insights

• Slack for internal team alerts and collaboration

• More integrations coming soon

Compared to larger, cost-prohibitive alternatives, 800.com offers an ideal mix of advanced functionality and small-business-friendly pricing. It’s no wonder the platform boasts a 4.7-star rating on both G2 and Capterra, with thousands of satisfied users.

Why It Matters Now

With GA4 now fully replacing Universal Analytics, businesses need tools that are built for this new analytics landscape. The integration with 800.com makes it easier than ever for businesses—especially SMBs and e-commerce brands—to track performance across every touchpoint in the customer journey.

In a world where some leads call instead of click, 800.com ensures those valuable interactions don’t go unmeasured.

“We’re helping businesses understand the full picture—web, call, conversion—so they can grow smarter,” adds English.

The Future of Call Tracking is Integrated

800.com’s direct integration with Google Analytics 4 marks a pivotal advancement in marketing measurement. As customer journeys become more complex and budgets tighter, businesses that succeed will be those that track and understand every meaningful interaction—including phone calls.

By connecting call tracking with web analytics, 800.com is helping businesses turn data into decisions, clicks into calls, and calls into conversions.

Backblaze, Inc. has announced a private preview of its new enterprise web console, offering enhanced management and security capabilities for organizations using its B2 Cloud Storage platform. Designed to meet the evolving demands of enterprise IT teams and managed service providers (MSPs), the new console includes role-based access controls (RBAC), mandatory multi-factor authentication (MFA), and multi-region bucket support.

This latest move by Backblaze represents a significant step in positioning itself as a modern, enterprise-ready alternative to traditional cloud providers like AWS, Azure, and Google Cloud—especially for businesses seeking cost-effective yet secure solutions for large-scale data storage.

A Modern Console Built for Enterprise Needs

Backblaze’s new web console is engineered to provide streamlined, centralized control of B2 Cloud Storage across entire organizations. It gives IT administrators the flexibility to manage deployments while also allowing individual departments or business units to directly access and control their own B2 Buckets.

Features include:

• Role-Based Access Controls (RBAC): Grant users varying levels of access aligned with zero trust security best practices. Prevent unnecessary access and enforce data governance policies at scale.

• Mandatory Multi-Factor Authentication (MFA): Strengthen account security by requiring identity verification for all users—especially critical in preventing breaches or unauthorized access.

• Single Sign-On (SSO) and SCIM Integrations: Simplify user management and provisioning, ensuring seamless onboarding and offboarding of employees.

“The enterprise web console provides enterprises with the secure and streamlined central management dashboard they need to provision and manage their Backblaze B2 Cloud Storage at scale,” said David Ngo, Chief Product Officer.

Multi-Region Bucket Creation for Performance and Compliance

Another standout feature is the ability to create storage buckets in any Backblaze region, giving enterprises significant flexibility to tailor data strategies to their specific needs. This capability supports:

• Disaster Recovery: By storing redundant copies across geographic regions, organizations can recover quickly in case of system failures or regional outages.

• Global Application Performance: Locating data closer to end users reduces latency and enhances performance for distributed applications.

• Compliance and Data Residency: Organizations can meet jurisdiction-specific data localization laws by ensuring data remains in compliant geographies.

This kind of regional flexibility is typically seen in Tier 1 cloud providers, making it a notable enhancement for Backblaze customers.

A Unified Experience with Future Expansion in Mind

The console's intuitive UI is designed for both seasoned IT teams and non-technical departments, ensuring quick onboarding and effortless day-to-day management. Combined with access to advanced features like B2 Overdrive, Backblaze’s new high-performance storage tier, the console reflects the company’s commitment to continued innovation.

“It allows simple, clean access to many enterprise-level features and innovations with room to expand and improve as we get feedback from the private preview process,” added Ngo.

Invitation to Private Preview

The enterprise web console will be available first through a private preview program, launching in the coming weeks. Backblaze customers with committed contracts are encouraged to reach out to their Customer Success Manager to express interest in participating.

General availability of the console is planned later this year, as Backblaze refines features based on early user feedback.

The Enterprise Advantage: Why This Matters Now

With cyber threats increasing and cloud environments becoming more complex, enterprises require storage solutions that are:

• Secure by design

• Scalable across departments and teams

• Cost-effective for growing data needs

• Compliant with international data regulations

Backblaze’s new enterprise console addresses these priorities head-on, giving IT leaders a platform that can grow with the organization while maintaining rigorous standards of security and usability.

A Major Milestone in Enterprise Cloud Storage

Backblaze’s introduction of an enterprise-grade console signals its readiness to meet the demands of modern IT environments. By combining enterprise functionality with user-centric design, the company is not only closing the gap with larger cloud competitors but also carving out a distinct niche for organizations seeking simplicity, security, and scalability.

ZS, a global management consulting and technology powerhouse, has been named a Leader in The Forrester Wave™: Customer Analytics Services, Q2 2025. This recognition solidifies ZS’s position at the forefront of customer analytics innovation, powered by its AI-driven platforms and domain-centric technology solutions.

The Forrester Wave™ is one of the most respected industry benchmarks, offering a thorough evaluation of vendors based on their current offerings, strategic vision, and customer feedback. ZS stood out by receiving the highest scores possible in 10 key evaluation criteria, including partner ecosystem, pricing transparency, and global delivery strategy.

Understanding the Forrester Wave™ Recognition

The Forrester Wave™ is a trusted decision-making guide for enterprise buyers evaluating service providers across critical business categories. In this latest Q2 2025 edition focused on Customer Analytics Services, the report assessed leading firms on several dimensions, including:

• Strength of service offerings

• Execution on strategic goals

• Customer-centric delivery

• Industry-specific personalization

• Pricing transparency and scalability

ZS’s placement as a Leader confirms the firm's ability to deliver data-driven insights, AI personalization, and scalable customer analytics solutions to global enterprises.

ZS’s Competitive Edge: AI-Powered, Industry-Focused

At the core of ZS’s success is its fusion of domain expertise and cutting-edge AI solutions, including flagship platforms like Personalize.AI and Max.AI. These tools empower businesses to translate complex data into real-time, actionable intelligence that drives both strategic and tactical decisions.

“Our clients face increasing pressure to adapt and meet customer demands—and for us, this achievement underscores our dedication to providing them with the scalable and tailored solutions needed to maintain a competitive edge,” said Arun Shastri, Principal at ZS.

According to the Forrester report:

“ZS’s personalization capabilities are exceptional, making it an ideal choice for large enterprises in healthcare, pharma, medtech, [quick-service restaurants], airlines and retail.”

This range of industry coverage underlines ZS’s deep vertical specialization, setting it apart from generalized service providers.

High Scores in Key Criteria

ZS received the highest possible scores in 10 crucial areas, including:

• Partner Ecosystem: Robust alliances with cloud providers, tech innovators, and industry specialists to create integrated, end-to-end analytics ecosystems.

• Pricing Flexibility and Transparency: Transparent pricing models designed to accommodate diverse client needs and budgets.

• Global Delivery Strategy: A proven model of globally distributed delivery hubs with localized expertise for seamless service deployment and ongoing support.

These strengths reinforce ZS’s ability to scale analytics capabilities efficiently for multinational enterprises with complex needs.

Why This Matters in 2025: The Evolving Customer Analytics Landscape

As we move through 2025, businesses across all sectors are facing an urgent mandate to personalize experiences, maximize ROI, and future-proof their marketing strategies. AI-driven customer analytics is no longer a luxury—it’s a strategic necessity.

Trends driving demand include:

• Hyper-personalization across digital channels

• Tighter data privacy regulations requiring more transparent data handling

• Cross-functional analytics combining customer, operational, and sales data

• Real-time decisioning engines for enhanced CX

ZS’s focus on AI-driven platforms, actionable data strategies, and industry-specific deployments positions it perfectly to help organizations not only adapt—but lead—in this rapidly changing landscape.

Industries Benefiting from ZS’s Customer Analytics Services

ZS has demonstrated measurable impact in several high-stakes industries:

• Healthcare & Pharma: Optimizing patient engagement, clinical trial recruitment, and HCP targeting.

• MedTech: Enhancing provider experience and supply chain decision-making.

• Retail & QSR: Delivering hyper-personalized promotions and real-time insights into customer journeys.

• Airlines: Improving traveler segmentation and loyalty program effectiveness.

• Financial Services: Enabling risk-adjusted targeting and omnichannel personalization.

This breadth of experience makes ZS not just a tech provider, but a strategic partner with deep understanding of business outcomes.

The Road Ahead: Continued Innovation and Client Focus

With recognition from Forrester now in hand, ZS plans to double down on innovation, with enhancements to its AI platforms and expanded capabilities for data integration, ethical AI, and predictive modeling. The company will also continue to invest in global delivery centers and cross-industry accelerators.

“Our unrelenting focus on combining domain expertise with targeted technology solutions has been pivotal in reaching this milestone,” said Shastri.

ZS’s Leadership in Customer Analytics is Just the Beginning

Being named a Leader in The Forrester Wave™: Customer Analytics Services, Q2 2025 is a significant validation of ZS’s capabilities. The firm’s investment in AI, domain specialization, and client-centric service delivery is clearly paying off, positioning ZS as a trusted ally for businesses looking to navigate the complexities of customer engagement in a digital-first world.

As enterprise analytics evolves toward real-time, omnichannel, and hyper-personalized capabilities, ZS is poised to lead the charge.

Verint®, the company redefining customer engagement through automation, has announced its flagship event, Engage 2025, set to take place from September 8–11, 2025, at the Hilton Orlando, Florida. As the definitive gathering for CX, contact center, and enterprise AI leaders, this year’s conference will focus squarely on harnessing AI to revolutionize Customer Experience (CX) and drive measurable business value.

With over 60 curated sessions, an invitation-only Executive Summit, and a lineup of speakers from leading global brands, Engage 2025 aims to cut through the AI noise to deliver insights, strategies, and solutions that organizations can implement today.

The Theme: Real-World AI Value for Modern CX

As companies navigate an increasingly competitive landscape, AI is no longer a futuristic concept—it’s a business imperative. Yet, many enterprise leaders struggle to distinguish between AI hype and real-world impact.

Verint Engage 2025 tackles this head-on with a powerful theme: “Charting the Future of AI in CX”. The event will showcase how AI-driven innovations are already delivering millions of dollars in business and IT value, while equipping attendees to do the same.

“Business and CX leaders have questions about what’s hype and what’s reality when it comes to AI value. Verint Engage 2025 will help break through the noise by focusing on real-world outcomes and how brands can build for the future of CX, today,” said Anna Convery, Chief Marketing Officer at Verint.

What Attendees Can Expect

1. Insights from Global Brands

Attendees will hear directly from CX pioneers and AI practitioners from Fortune 500 companies and global enterprises. These speakers will share their success stories, lessons learned, and the measurable impact of AI on operational efficiency, customer satisfaction, and business performance.

2. Executive Summit for Senior Leaders

An invitation-only Executive Summit will provide a tailored experience for senior executives, offering deep dives into AI strategy, governance, and enterprise transformation. This exclusive track is ideal for CIOs, CMOs, Chief Customer Officers, and other strategic decision-makers.

3. AI-Powered Innovations

Attendees will get a first-hand look at cutting-edge innovations across Verint’s CX Automation portfolio. From AI chatbots and virtual assistants to real-time voice analytics and workforce optimization, these tools are built to solve today’s challenges while future-proofing the enterprise.

4. Over 60 Educational Sessions

The agenda includes 60+ sessions crafted to offer tactical and strategic value, with topics including:

• Deploying AI to enhance contact center performance

• Integrating CX and EX (employee experience)

• Automating customer feedback loops

• Driving ROI through omnichannel analytics

• Managing AI ethics and compliance in CX environments

5. Networking with Industry Peers

Engage 2025 is designed to foster community and collaboration. The event provides a platform for CX and AI leaders to share best practices, explore partnerships, and collaborate on shared challenges in transforming the customer journey.

Why Engage 2025 Is More Important Than Ever

In today’s high-stakes business environment, where brand loyalty is fragile and customer expectations evolve constantly, CX is a mission-critical function. Enterprises must modernize their CX strategies to remain competitive—and AI is central to that transformation.

Key reasons why Engage 2025 is a must-attend event:

• AI ROI Clarity: Learn how to generate real ROI from AI investments, not just theoretical benefits.

• Strategic Alignment: Align CX strategies with larger digital transformation initiatives.

• Cross-Functional Collaboration: Bridge the gap between IT, marketing, operations, and CX teams.

• Speed to Value: Discover tools and frameworks that drive immediate and sustainable value.

Early Registration and Event Details

• Event Name: Verint Engage 2025

• Dates: September 8–11, 2025

• Location: Hilton Orlando, Orlando, Florida

• Early Bird Discount: Save $600 if registered by end of June

• Last Year’s Status: Sold out

Registration is officially open, and demand is expected to be high. Given last year’s sold-out event, early commitment is recommended for those seeking to attend.

Verint’s Position in the CX Automation Landscape

Verint has long been recognized as a leader in contact center solutions and workforce engagement, but its latest innovations focus on CX automation driven by AI. This includes:

• Real-Time Agent Assist

• Conversational AI

• Customer Interaction Analytics

• Digital-First Engagement Hubs

• AI-Powered Quality Management

These capabilities position Verint as the CX Automation Company™, making its annual conference a critical knowledge-sharing platform for modern enterprises.

Prepare for the Future of AI in CX—Now

Verint Engage 2025 promises more than just inspiration—it’s a blueprint for action. At a time when CX performance can make or break brands, this conference will empower leaders to translate AI ambition into AI execution, generating tangible business outcomes.

For those who believe that CX is the competitive battlefield of the modern enterprise, and AI is the key to winning it—Engage 2025 is non-negotiable.