Selling software is hard. Selling software with AI doing the pitching? That’s what Locafy (NASDAQ: LCFY) just pulled off—and the early results look surprisingly strong.

The Australia-based SaaS company, known for its location-based digital marketing solutions, unveiled the first results from its AI Sales Team initiative. In short: bots booked meetings, qualified leads, and even helped secure proof-of-concept deals—all without a human cold caller in sight.

AI That Doesn’t Just Talk, It Sells

In August, Locafy trained its AI sales agents on the company’s product suite and set them loose on a pilot campaign targeting 900 Australian digital marketing agencies. The AI handled outreach exclusively via SMS over four days.

Here’s what came back:

• 25 meetings and presentations booked directly into partner calendars (a 12.5% conversion rate among engaged agencies).

• 652 two-way SMS conversations, generating 1,650+ back-and-forth messages.

• 130 qualified warm leads funneled into Locafy’s CRM for AI-driven voice-call follow-up.

And unlike traditional cold outreach, the follow-through was impressive. Every meeting generated by the AI took place, with conversion rates tracking above 50%. That’s not “spray and pray”—that’s precision.

From Franchise Giants to Boutique Agencies

The leads weren’t just random shops either. Locafy’s AI landed opportunities with a national home services franchise overseeing 700+ locations, a major digital agency serving 450 clients, and several mid-sized agencies now testing proof-of-concepts.

For CEO Gavin Burnett, the message is clear: “These initial results highlight the power of our AI sales engine in driving both partner acquisition and customer engagement.” In other words, AI isn’t just an internal tool—it’s a frontline salesperson.

A Scalable Model with U.S. Ambitions

Locafy’s next target is the U.S., where the company counts 55,000 agencies in its database. If the Australian trial is any indication, scaling AI-driven sales outreach could reshape how SaaS companies approach partner acquisition.

Of course, AI in sales isn’t new—Salesforce, HubSpot, and others have been experimenting with it for years. But Locafy’s experiment feels more plug-and-play than predictive analytics dashboards. This isn’t AI giving reps talking points—it’s AI doing the talking.

Why It Matters

For agencies, it could mean faster access to solutions without wading through endless cold calls or generic LinkedIn pitches. For Locafy, it’s proof that a leaner, automated go-to-market motion might punch above its weight against bigger rivals.

If AI can reliably close deals—or even just get them to proof-of-concept—it may change the math of SaaS sales teams everywhere. Locafy’s bet is that its AI isn’t just a novelty, but a replicable growth engine. Early data suggests they might be right.

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Webtel.mobi (WM), a global specialized mobile provider, has wrapped up an upgrade to its AI-powered “All Transactions” platform—and it’s marking the milestone in an unusual way: giving away Oasis tickets.

The company announced a media campaign built around three competitions for the sold-out Oasis concert at Wembley Stadium on September 28, 2025. Up for grabs: one Diamond Hospitality pair and two standing pairs, all hosted on the competitions platform Raffall.

Why Oasis? Why Now?

It’s not every day a telecom runs a campaign tied to a rock reunion, but timing is everything. WM is in the final stretch of polishing its new UI, redesigned to appeal to retail users rather than just enterprise and specialist clients. The Oasis tie-in adds a splash of pop culture relevance as the company prepares to relaunch its global “All Transactions” services in October.

Keeping It Clean

The choice to host via Raffall wasn’t just logistics—it was optics. By outsourcing draws and winner selection to a recognized competitions platform, WM ensures transparency while avoiding the appearance of handling its own contests. It’s a small move but one that underscores credibility as the company steps into a broader consumer spotlight.

The Bigger Play

The competitions are running September 1–25, but the real headline is what happens afterward. Once the UI refresh wraps in October, WM plans to relaunch its “All Transactions” system worldwide from a single, unitary platform.

That global relaunch puts WM in position to push beyond its niche market and test whether consumers are ready for a more retail-friendly take on what has traditionally been enterprise-grade fintech-meets-telecom infrastructure.

For now, Oasis superfans may be focused on Wembley tickets. But behind the noise, WM is quietly tuning up for its own encore.

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Enterprise marketers know the drill: you’ve got one audience segment, but you need it live in Google Ads, Meta, Microsoft Ads, and maybe your data lake too. That usually means rerunning the same extraction multiple times, paying the compute bill for every query, and manually pushing the segment into each destination.

MessageGears wants to make that busywork a thing of the past.

The warehouse-native engagement platform announced a major enhancement that allows marketers to configure multiple external destinations within a single campaign. Translation: one extraction, one workflow, multiple endpoints.

Why It Matters

For enterprise teams, the payoff is speed, precision, and a lower cloud bill. Instead of pulling 500,000 rows five separate times to send to five destinations (2.5 million rows total), MessageGears now does it with a single query. That cuts database strain, reduces costs, and ensures every team is working from the exact same audience.

“By minimizing extractions and consolidating operational workflows, we’re not just saving our customers time – we’re unlocking cost efficiencies and data consistency at enterprise scale,” said Eugene Yukin, VP of Product at MessageGears.

Beyond Marketing Ops

The benefits extend beyond campaign managers. With multi-destination campaigns, organizations can syndicate segments like “recent app abandoners” or “discount shoppers” directly into their central data lakes—whether on S3 or Google Cloud. Analysts get fresh data for dashboards, data science teams can feed cleaner segments into ML models, and finance can reconcile against the same audience extract. In short, less duplication, more alignment.

CDP-Level Functionality Without the Bloat

This move positions MessageGears closer to a reverse ETL + CDP hybrid, collapsing what often requires multiple tools into a single cross-channel engagement platform. While traditional ESPs or CEPs force marketers to recreate segments repeatedly, MessageGears’ approach leans into warehouse-native architecture—giving enterprises a way to streamline their stack while maintaining control.

Competitive Edge

Multi-destination campaigns aren’t just about efficiency. They’re about consistency. With audiences flowing simultaneously into Meta, Google Ads, and Microsoft Ads, marketers can align messaging across platforms without worrying about segment drift or sync delays. And with unified error reporting, troubleshooting becomes far less of a guessing game.

For enterprise brands looking to balance cost discipline with data-driven growth, this enhancement could shift how teams think about campaign orchestration. One audience. One query. Many destinations.

MessageGears says the feature is now live for all customers.

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Small businesses are working harder than ever on marketing—but they’re not feeling good about it.

That’s the takeaway from Constant Contact’s new Small Business Now report, The State of Small Business Marketing. The study paints a paradoxical picture: while SMBs are spending more, using more sophisticated tools like AI and video, and leaning on reliable channels like email, their confidence in results is eroding.

In 2024, 27% of SMBs felt “very confident” in their marketing. In 2025, that number is down to just 18%. In the U.S., many admit they’re “not confident at all.”

Economic Pressure Meets Marketing Fatigue

Small businesses globally are still battling rising costs, tariffs, and supply chain turbulence. According to the report:

• 44% cite rising goods costs as their top concern.

• 62% say tariffs have negatively impacted operations.

• Nearly half have raised prices, while 39% have switched suppliers.

Regional differences are telling. Canadian SMBs are leaning into the “Buy Canadian” movement, even as U.S. trade policies bite. In Australia and New Zealand, optimism is highest, with 67% of SMBs upbeat about the year ahead.

More Marketing, Less Clarity

Despite the turbulence, SMBs aren’t retreating from marketing—they’re doubling down.

• 37% increased marketing spend this year.

• 44% now say email is their most effective channel, nearly doubling from 2024.

• But 42% have less than an hour a day to spend on marketing.

• And the top frustration globally? Not knowing what’s working.

This mismatch—more effort, less confidence—is driving the anxiety.

“Small businesses are under real pressure to see positive results from their marketing, but many feel like they are doing more without getting more back,” said Smita Wadhawan, CMO at Constant Contact.

AI and Video on the Rise

The bright spot is technology adoption. Nearly half (48%) of SMBs globally are now using AI in some form, mostly for copywriting and social posts, but also for visuals and data analysis.

Those who use AI across multiple channels are seeing measurable gains in email, paid social, and search performance. Still, concerns linger:

• 35% worry about data privacy.

• 31% distrust AI-generated content.

• 26% fear it weakens brand voice.

Video has become nearly universal, with 78% of SMBs using it. Customer testimonials, culture clips, promotions, and practical tips are the most effective formats.

The Bottom Line

Small businesses are hustling. They’re raising budgets, adopting AI, and embracing video. But marketing confidence is sliding, weighed down by economic uncertainty and the sheer difficulty of proving ROI.

Constant Contact’s findings suggest the next frontier isn’t just giving SMBs more tools—it’s giving them more clarity.

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If you’re an RV park or campground operator, odds are your website is either your biggest sales driver—or your biggest liability. Storable Newbook, the property management software provider for the outdoor hospitality industry, thinks it’s time for operators to stop losing bookings to slow sites and clunky systems. Its answer: a new Websites and Digital Marketing Services (DMS) package aimed at converting more visitors into direct bookings and lifting occupancy rates.

Why Now? The Shift Toward Direct Booking

Consumer behavior is changing. According to Newbook’s latest research, 36% of campers now book directly on property websites. That’s good news for operators—if their digital storefronts can keep up. For many, an outdated website means missed opportunities, revenue leakage, and overreliance on costly online travel agencies (OTAs).

“Operators need to win on two fronts,” said Simon Smith, General Manager of Storable RV & Camping. “A strong owned website strategy with Newbook, and smart use of OTAs for visibility. Done together, you capture new demand, build stronger guest relationships, and avoid the higher costs of closed marketplace models.”

Websites Built to Convert

The Newbook Websites product is designed less like a static brochure and more like a digital booking engine. Among the highlights:

• Custom Branding: No cookie-cutter templates—each site is tailored to the park’s brand.

• Mobile-First: Fast, responsive designs optimized for speed and uptime.

• Real-Time Booking: Guests can browse rates, select sites, add extras, and pay securely without ever leaving the page.

• Integrated Payments & Guest Portal: PCI-compliant transactions and a self-service hub for booking management.

• Scalability: From single-park operators to multi-property portfolios.

• Always-On Support: Hosting, updates, and a support team promising 10-second response times.

In short, these sites are designed not just to look good but to fill empty sites—even in off-peak seasons.

Adding Marketing Firepower

On top of the new websites, Storable Newbook is offering a Digital Marketing Services (DMS) bundle. The package includes targeted Google and Facebook ads, SEO and local search optimization, GA4-powered analytics, and campaign management by Newbook’s in-house team. The idea: not just to drive clicks, but to drive bookings operators actually own.

For an industry that has historically lagged behind in digital sophistication, this marks a significant step toward parity with hotels and short-term rental platforms, which have long mastered the art of converting website visitors into guests.

Market Context

Outdoor hospitality has exploded in the past five years, with RV parks and campgrounds seeing surging demand post-pandemic. At the same time, operators face stiff competition from OTAs, rising guest expectations, and the operational headaches of juggling bookings across multiple channels. Newbook’s dual approach—strengthening direct channels while leveraging OTA visibility—mirrors broader hospitality trends, where “owning the guest journey” has become a critical advantage.

With its new Websites and DMS offering, Newbook is betting that campground operators are ready to trade outdated templates and commission-heavy OTAs for a more direct, data-driven strategy.

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The Pitch: AI Agents for Marketing, Not Just Another Tool

Traditional marketing software promises automation but often leaves teams drowning in dashboards, integrations, and manual work. Symmetri, a new AI-native marketing platform, says it has a fix: agent networks that can think, learn, and optimize campaigns without human babysitting. Today, the company announced its seed funding led by super(set)—and it’s not just another GenAI experiment.

The startup, founded by enterprise software veterans with $3B in prior exits to Salesforce, Microsoft, Oracle, and LiveRamp, is betting big on what it calls the “Agent Economy.” In this near-future, brand discovery and purchase decisions are mediated less by people and more by AI assistants, LLMs, and autonomous systems making split-second choices.

What’s New: From Pilots to Platforms

While most enterprises are stuck in the “AI pilot purgatory” stage, Symmetri positions itself as an enterprise-class, AI-native alternative. Instead of bolting AI onto old workflows, the platform deploys specialized AI agents that cover marketing tasks end-to-end:

• Answer Engine Optimization for visibility in AI-driven search

• Predictive segmentation for better targeting

• Content optimization tuned for LLMs

• Real-time campaign orchestration through agent networks

• Customer loyalty enhancement via adaptive personalization

In essence, marketers focus on strategy; Symmetri’s agents handle execution at scale.

Why It Matters: Entering the Agent Economy

If PwC’s forecast of $15.7 trillion in AI-influenced decisions by 2030 sounds extreme, just consider how consumers already use ChatGPT, Gemini, or Perplexity to evaluate brands before hitting a website. Symmetri calls this the “GenAI Divide”: 95% of companies tinker with point solutions, while 5% rewire their stack to compete in machine-to-machine channels.

“Brands are being evaluated by AI agents you can’t see, using criteria you don’t control, in channels you may not even know exist,” said CEO Tom Chavez. “Symmetri helps companies capture revenue competitors miss by optimizing content for AI discovery, qualifying leads automatically, and adapting campaigns in real time.”

The Team Behind It

Symmetri’s leadership reads like a “who’s who” of marketing tech exits:

• Tom Chavez (CEO): Ex-Rapt, Krux, Habu → exits to Microsoft, Salesforce, LiveRamp

• Vivek Vaidya (CTO): Former CTO of Salesforce Marketing Cloud, ex-Krux and Habu co-founder

• Steven Wolfe Pereira (CGO): Ex-Datalogix, Neustar, Publicis Groupe

• Jeremy Micley (CRO): Former exec at Spectrum Labs, Mavrck

• Jed Putterman (CPO): Serial founder with multiple acquisitions

Industry Context: Competing With Incumbents

Symmetri isn’t alone in spotting the shift. Adobe, Salesforce, and Oracle are racing to bolt AI onto their marketing clouds. But Symmetri’s bet is that incumbents can’t move fast enough to rearchitect for agentic, always-learning AI networks. Its early integrations span Adobe, Google, Microsoft, Snowflake, and Databricks—making it more plug-and-play than most newcomers.

For marketing leaders, the pitch is simple: stop juggling 30+ SaaS tools and start orchestrating a network of agents that learn faster than competitors. Early customers are already reporting lower CAC, faster content production, and measurable pipeline growth.

The Bottom Line

Marketing’s future may not be fought in email inboxes or on landing pages, but in invisible AI-to-AI conversations. Symmetri wants to be the platform that helps brands win where human marketers can’t even see the battlefield.

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Goldcast, the AI-powered video platform for B2B marketers, unveiled a bold new agentic product vision at AI Marketing School, co-hosted with the AI Marketing Alliance. The company also opened beta access for its first agentic solutions—AI tools designed not just to assist, but to act as autonomous teammates driving measurable business outcomes.

Unlike traditional AI plug-ins, Goldcast’s agents understand brand context, anticipate marketer needs, and execute toward results such as pipeline growth, reach, and ROI.

“Marketers don’t need more dashboards or editing tools—they need outcomes,” said Palash Soni, CEO and Co-founder. “Our agents eliminate bottlenecks and deliver real results, whether that’s polished video content, stronger campaign performance, or actionable event insights.”

First Agentic Tools in Beta

Goldcast launched three initial agents:

• Agentic Video Editor (Beta): Turns raw recordings into polished, branded videos—complete with jump cuts, captions, and scene transitions—ready to publish in minutes.

• Agentic Content Curator (Beta): Finds the most relevant, high-impact clips across a brand’s library to support campaigns, storytelling, or role-specific messaging.

• AI Event Analyst (Coming Soon): Benchmarks events against historical and industry data, delivering actionable insights to improve engagement, prove ROI, and guide next steps.

Together, these tools reduce manual work, accelerate speed-to-market, and enable marketers to scale video and event impact consistently.

Context: A Shift to Agentic Marketing

The announcement took place during AI Marketing School, a virtual program for senior marketers featuring leaders from OpenAI, Salesforce, Zapier, and the Marketing AI Institute. Sessions focused on AI-ready teams, workflow automation, and responsible innovation, highlighting how agentic systems are shaping the future of marketing operations.

Goldcast invited attendees to join the beta waitlist, giving marketers early access and a chance to influence the roadmap for future agentic capabilities.

“With Goldcast Agents, every marketer gets a 24/7 collaborator,” added Soni. “This is the start of a truly agentic video content operating system.”

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Helm, a leading provider of tech-enabled consulting, brand marketing, and engagement services, has expanded its automotive portfolio with two new initiatives in partnership with Stellantis, aiming to strengthen fleet support, collision repair, and wholesale parts operations.

Mopar Fleet Initiative: Streamlined Service for Operators

The first program, Mopar Fleet, spotlights Stellantis’s centralized billing system, Servicent. The platform allows fleets of all sizes to access services at any of Mopar’s 2,600 U.S. dealerships while receiving one consolidated monthly bill. Servicent also offers pre-authorization features, giving fleet managers better cost control and operational efficiency.

Frank Donnelly, Helm’s EVP of Retail Network Solutions, is leading the effort alongside a five-member team, working closely with Stellantis’s Fleet organization. Two additional Helm team members will manage administrative functions supporting Servicent.

Wholesale & Collision Support: Bridging Dealers and Repair Shops

Helm also introduced five Wholesale Managers to enhance Stellantis’s physical Business Centers. Their mission: support collision and wholesale mechanical operations by connecting repair shops and dealerships with Mopar programs, tools, and parts.

While much collision work occurs outside dealership networks, ensuring access to quality parts and guidance is key. The Wholesale Managers will help independent repair shops servicing older vehicles and ensure Stellantis dealers supply the necessary parts and resources for efficient repairs.

“Building teams dedicated to support and delivering value-driven solutions underscores Helm’s commitment to advancing the automotive industry,” said Ryan Maguire, CEO of Helm. “By strengthening fleet service and wholesale parts operations, we’re helping Stellantis and Mopar dealers better serve customers wherever and however they maintain their vehicles.”

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