News
IAS Expands AI-Powered Brand Safety Measurement to YouTube Audio Ads
As audio advertising becomes an increasingly important part of media strategies, advertisers are demanding the same transparency and brand protection tools they rely on across video, display, and social channels. Integral Ad Science (IAS) is responding to that demand. The digital media measurement company has expanded its AI-powered Total Media Quality (TMQ) platform to support YouTube Audio Ads...
advertising 12 Jun 2026
InterDigital Signs Patent Licensing Deal With Amazon, Expands Push Into Video Streaming
InterDigital has secured a significant win in its effort to expand beyond traditional device licensing and into the rapidly growing video streaming market. The wireless, video, and AI technology research company announced a patent licensing agreement with Amazon that covers a broad range of Amazon products and services, including Prime Video. The deal also brings an end to ongoing legal disputes...
advertising 12 Jun 2026
DoubleVerify Brings AI-Powered Brand Suitability Measurement to YouTube Audio Ads
As advertisers continue shifting budgets into podcasts, music streaming, and other listening-first experiences, ensuring brand safety in audio environments has become a growing challenge. DoubleVerify is looking to address that gap. The digital media verification company has launched AI-powered brand suitability reporting for YouTube Audio Ads, extending its post-bid measurement capabilities to...
artificial intelligence 12 Jun 2026
Magnite Launches AI Agent Marketplace to Connect Media Buyers, Publishers, and Audience Data
The advertising industry's AI ambitions are moving beyond chatbots and campaign assistants toward something far more transformative: autonomous agents that can negotiate, plan, buy, and optimize media on behalf of marketers and publishers. Magnite is positioning itself at the center of that shift. The sell-side advertising giant has launched Magnite Orchestration, a new coordination layer...
artificial intelligence 12 Jun 2026
TestSprite Launches Open-Source CLI That Lets AI Coding Agents Test Their Own Work
The AI coding boom has dramatically accelerated software development, but it has also exposed a growing problem: AI agents are getting faster at writing code than they are at proving the code actually works. TestSprite believes it has found the missing piece. The company has launched TestSprite CLI, an open-source command-line verification tool designed specifically for autonomous coding agents...
artificial intelligence 12 Jun 2026
Genesis Brings Autonomous Data Engineering Agents to Databricks Through New Partnership
The race to operationalize AI agents is moving beyond customer service and marketing—and into one of the most complex areas of the enterprise: data engineering. Genesis Computing has announced a new partnership with Databricks that brings its autonomous data engineering agents directly into Databricks environments, allowing enterprises to automate data-intensive workflows without moving sensitive...
artificial intelligence 12 Jun 2026
Cresta Launches Conductor, an AI Engine That Builds Enterprise AI Agents in Half the Time
As enterprises race to deploy AI agents across customer service operations, a new challenge has emerged: building an AI agent is easy, but building one that can reliably handle real customers, complex workflows, and production-scale demands is far harder. Cresta aims to solve that problem with the launch of Conductor, a developer-focused agentic engine designed to automate much of the AI agent...
artificial intelligence 12 Jun 2026
Cordial Opens Its Marketing Infrastructure to AI Agents With New Headless Architecture
As AI agents move from experimental tools to operational systems, marketing platforms are facing a critical question: should they build proprietary AI assistants or become the infrastructure those assistants rely on? Cordial is betting on the latter. The enterprise marketing platform, used by brands including Levi's, Tapestry, L.L.Bean, and Boot Barn, has launched a new AI-focused headless...
marketing 12 Jun 2026
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