Captello, a leader in event engagement and lead capture technology, reinforced its market position through a successful partnership with the Experiential Marketing Summit (EMS) 2025. By integrating innovative gamification and a sponsored scavenger hunt, Captello attracted strong booth traffic and meaningful attendee interactions, proving its effectiveness in the competitive event tech landscape.

1. Market Leadership Validated by EMS 2025

• Captello recognized as a top lead capture solution by 72% of marketing and exhibit managers, second only to Cvent.

• The endorsement highlights Captello’s strong competitive position in lead capture and event engagement technology.

2. Survey Insights on Critical Features

• 73% of EMS attendees identified analytics and reporting as the most important features, areas where Captello excels with real-time, actionable data insights.

• CRM and marketing automation integration (55%) and data security/compliance (55%) are also prioritized features, both core strengths of Captello’s platform.

3. Strong Attendee Engagement at EMS

• 73% of attendees recalled visiting Captello’s booth, demonstrating its success in attracting qualified prospects through interactive activations.

• The sponsored scavenger hunt and gamification elements boosted engagement and enhanced exhibitor ROI.

4. Reimagining Demand Generation for In-Person Events

• Captello’s platform transforms face-to-face interactions into qualified sales pipelines with seamless lead capture and intelligent meeting management.

• Digital activations and gamification enable exhibitors to maximize event ROI and foster deeper attendee connections.

5. Leadership Perspective

• CEO Ryan Schefke emphasized the platform’s role in converting events into measurable revenue drivers by connecting data, people, and personalized follow-up.

• The high recognition among event professionals validates Captello’s mission to redefine demand generation for live experiences.

Captello’s partnership with EMS 2025 showcases its innovative approach to event engagement through gamification, strong analytics, and integrated lead capture solutions. This leadership strengthens its position as a preferred platform for enterprises seeking to maximize the impact and ROI of in-person events.

Eulerity, a leader in AI-driven marketing automation, has announced a strategic partnership with Kumon North America, Inc., a global after-school education franchise ranked 10th on Entrepreneur Magazine's 2025 Franchise 500 list. This collaboration aims to transform Kumon’s marketing efforts through cutting-edge automation, empowering instructors and corporate teams to drive student enrollment and community engagement more effectively.

1. About Kumon North America

• Kumon operates over 2,100 locations with 400,000+ students in the U.S. and Canada.

• Their worksheet-based program fosters academic proficiency and independent learning beyond grade level.

• Kumon sought a streamlined, transparent marketing solution to enhance local outreach and simplify reporting.

2. Eulerity’s AI-Powered Marketing Platform

• Provides creative ad and post builders enabling instructors to design tailored campaigns by location.

• AI automation optimizes ad testing and deployment across numerous digital platforms.

• Real-time data and analytics ensure transparency and campaign performance visibility for instructors and corporate.

3. Enhanced User Experience and Support

• Dedicated Customer Success team offers technical support to maximize platform use and campaign effectiveness.

• A user-friendly mobile app enhances engagement and accessibility for local Kumon instructors.

• Comprehensive oversight enables corporate to monitor brand activity and instructor efforts seamlessly.

4. Leadership Insights on the Partnership

• Erin Friend, Kumon Marketing Manager, praises the fast adoption and promising initial results from franchisees.

• Daniel Izen, Eulerity VP of Global Sales, highlights the platform’s ability to empower multi-location brands with transparency and local control.

5. Eulerity’s Broader Marketing Automation Capabilities

• Integrates AI with human expertise to streamline campaign management across channels like Google, Facebook, Instagram, YouTube, LinkedIn, and more.

• Advanced features include call recording/tracking and AI-powered review management to improve customer engagement and brand reach.

• Focuses on performance optimization, cost reduction, and accelerated growth for businesses.

Eulerity’s partnership with Kumon North America exemplifies the future of localized, AI-driven marketing automation. By combining innovative technology with dedicated support, this collaboration empowers Kumon’s franchise network to connect more effectively with communities, enhance enrollment, and drive measurable growth.

During high-visibility months like National Military Appreciation Month, many brands resort to generic messaging that blends into the noise. JOTO PR Disruptors introduces the concept of Anti-PR, a strategy focused on authentic, purpose-driven storytelling that resonates deeply with modern consumers seeking trust and relevance. Companies like Zeel are leading this shift by embedding real action and transparency into their campaigns, setting a new standard for meaningful brand connection.

1. The Challenge of High-Visibility Campaigns

• Millions of daily ads create noise during awareness months, causing many campaigns to fall flat.

• Traditional PR tactics with generic messages fail to connect with discerning audiences.

• Consumers increasingly expect brands to demonstrate real action, not symbolic gestures.

2. The Philosophy of Anti-PR

• Anti-PR prioritizes authenticity, mission alignment, and genuine impact over hype and gimmicks.

• It focuses on “why” a brand matters, shaping narratives with purpose rather than simply joining conversations.

• Trust is viewed as a critical currency for modern consumer engagement.

3. Zeel’s Purpose-Driven Campaign Example

• Instead of generic tributes, Zeel offered a permanent 20% discount on medical massage services for veterans and active-duty members.

• The campaign emphasized radical transparency by sharing long-term goals to improve veteran care access.

• Data-driven storytelling backed the initiative with measurable outcomes on veteran wellness.

• The campaign aligned with timely healthcare issues and actively engaged military communities.

4. The Impact of Authentic Messaging

• Anti-PR builds deeper trust and loyalty by embedding values in campaigns year-round, not just during awareness events.

• Purpose-aligned messaging earns visibility, lasting impact, and improved ROI.

• Brands that act with integrity during cultural moments stand out and are remembered for their deeds, not just words.

JOTO PR Disruptors’ Anti-PR approach offers a powerful alternative to traditional publicity tactics, emphasizing authenticity and meaningful action. As demonstrated by Zeel’s veteran-focused campaign, brands that prioritize purpose over noise can build enduring trust, stronger customer relationships, and a more impactful presence during high-visibility moments and beyond.

FourthSquare, a leading global technology enterprise, has appointed Erron Nielsen as its new Sales Director. Bringing over 20 years of expertise in digital transformation and enterprise solutions, Erron is set to play a pivotal role in expanding FourthSquare’s market presence and enhancing client value through strategic leadership.

1. Erron Nielsen’s Extensive Industry Experience

• Over two decades in enterprise technology with leadership roles at Oracle, TALX, and Degreed.

• Led major digital transformation initiatives at Oracle, aligning technology investments with business objectives across industries.

• Proven track record of building and scaling high-performing sales teams focused on growth and innovation.

2. Strategic Role at FourthSquare

• As Sales Director, Erron will deepen client relationships and expand FourthSquare’s footprint in global markets.

• Expected to leverage his customer-first approach to execute complex sales strategies that deliver measurable business impact.

• Integral to FourthSquare’s plans for scaling operations and driving innovation in technology solutions.

3. Leadership and Personal Insights

• Venkatash Kovela, President and CEO, highlights Erron’s ability to bridge business strategy and execution as key to the company’s future success.

• Erron emphasizes excitement about contributing to FourthSquare’s journey, focusing on client value and business growth.

• Outside of work, Erron enjoys golfing, cooking, movies, and cherishes time spent with family, his most rewarding “team.”

Erron Nielsen’s appointment as Sales Director marks a significant step for FourthSquare in reinforcing its leadership and accelerating growth in the enterprise technology sector. With his expertise and strategic vision, FourthSquare is well-positioned to continue delivering innovative solutions that empower clients and drive measurable success.

Moon Rabbit, an independent advertising and marketing agency specializing in pharma and healthcare, has been Certified™ by Great Place To Work® for the first time. This prestigious certification is based entirely on employee feedback, highlighting Moon Rabbit’s exceptional workplace culture and employee satisfaction.

1. Employee-Driven Certification and Culture

• 88% of Moon Rabbit employees rated it a great place to work, 31 points higher than the average U.S. company.

• The certification reflects the agency’s commitment to fostering a supportive, creative, and collaborative environment.

• Managing Partner James Tinker emphasized that this achievement honors the team’s dedication, creativity, and camaraderie.

2. Survey Highlights Reflecting Employee Experience

• 94% of employees express pride in their accomplishments.

• 92% feel they can be authentic at work.

• 92% are willing to go the extra mile to achieve goals.

• These insights illustrate Moon Rabbit’s strong employee engagement and positive workplace culture.

3. Significance of Great Place To Work Certification

• Great Place To Work is a global authority on workplace culture, recognized for identifying companies that drive innovation, retention, and market success through employee experience.

• According to Sarah Lewis-Kulin, VP of Global Recognition at Great Place To Work, Moon Rabbit’s certification underscores its status as a top employer with an outstanding work environment.

• Certified workplaces see 4.5x higher chances for employees to find great leadership, and 93% of employees look forward to coming to work.

Moon Rabbit’s Great Place To Work® Certification solidifies its reputation as an industry-leading agency that values its people and cultivates a culture of creativity and support. This recognition not only boosts the agency’s employer brand but also positions it for continued success in attracting and retaining top talent within the competitive pharma marketing sector.

Tricentis, a global leader in continuous testing and quality engineering, has announced its strategic expansion into Latin America. This move reinforces Tricentis’ commitment to providing AI-powered quality engineering solutions worldwide, enabling businesses to reduce risk, accelerate digital transformation, and deliver software faster and at scale.

1. Strategic Expansion into a High-Growth Market

• Latin America is witnessing rapid technological growth and a surge in digital transformation efforts across industries.

• Tricentis plans to capitalize on key market opportunities by strengthening its partner ecosystem and expanding local talent.

• The company’s investment aligns with the region’s increasing adoption of AI and software modernization initiatives.

2. Appointment of Tonatiuh Barradas as Vice President of Latin America

• Tonatiuh Barradas brings leadership expertise to guide Tricentis’ growth strategy in the region.

• Barradas highlights Latin America’s dynamic tech landscape and the critical need for AI-powered software testing solutions to support accelerated software delivery.

3. Market Insights and Regional Challenges

• A global survey by Tricentis reveals that 50%+ of Latin American tech professionals prioritize accelerating software development.

• 48% focus on improving software quality, and 44% aim to automate manual testing processes.

• 75% of professionals admit they do not perform all necessary tests, leading to project delays and increased costs in 70% of companies.

• These statistics underscore a pressing need for robust quality engineering solutions that Tricentis addresses with AI-powered automation.

4. Leadership Vision and Impact

• Kevin Thompson, CEO of Tricentis, emphasizes the critical balance between speed and software quality.

• Tricentis automates manual testing tasks to free development teams for higher-value strategic work.

• The company aims to deliver improved governance, reliability, and measurable business transformation results for Latin American enterprises.

Tricentis’ expansion into Latin America marks a significant milestone in its global growth strategy, addressing urgent market demands for agile, high-quality software delivery. With Tonatiuh Barradas at the helm locally and a robust AI-driven platform, Tricentis is well-positioned to empower Latin American businesses on their digital transformation journeys.

CustomColoringPages.com is an innovative creativity platform that enables users of all ages parents, teachers, therapists, and kids to instantly generate printable coloring pages. By converting simple text prompts or uploaded images into crisp, black-and-white line art, the platform offers a personalized and easy way to bring creative ideas to life. Officially launched today, it aims to provide a fresh, accessible solution for screen-free creativity.

Features of CustomColoringPages.com:

• Text-to-Image Generation: Users can type imaginative descriptions such as “a T-Rex baking cookies” or “castle with dragons and flowers” and instantly receive printable coloring pages.

• Photo-to-Image Conversion: Upload photos of people, pets, or drawings to transform them into custom coloring pages.

• Mobile and Printer Friendly: The platform is optimized for seamless use on all devices and designed to facilitate easy printing for families and classrooms.

• Library Creation: Users can save generated pages in personal libraries and print custom coloring books.

Designed for Various Users:

• Parents: Looking for easy and creative screen-free activities for children.

• Educators: Seeking customizable pages aligned with classroom themes and lessons.

• Therapists: Using art as a therapeutic tool for emotional expression and support.

• Artists and Hobbyists: Exploring new ways to visualize and develop creative ideas.

Global Reach and Accessibility:

• The platform is gaining traction internationally, especially in regions like India, Southeast Asia, and Latin America.

• It is optimized for performance across all screen sizes and does not require user sign-up, ensuring easy and quick access for everyone.

CustomColoringPages.com is transforming the way people engage with creativity by combining AI technology with simplicity and accessibility. Whether for fun, education, or therapy, this new platform offers a unique, personalized coloring experience that meets the needs of a diverse global audience.

In 2025, Women We Admire proudly recognizes The Rising Star Women Leaders in Marketing — a distinguished group of women transforming marketing across sectors. These leaders are at the forefront of innovation, strategy, and impact, executing customer-focused campaigns that drive brand growth and loyalty across industries such as:

• Technology

• Cybersecurity

• Consumer goods

• Healthcare

• Finance

• Manufacturing

• Nonprofit organizations

As marketing evolves into a strategic pillar of business growth, these women are setting new standards through cross-functional leadership, data-driven strategies, and purposeful storytelling.

Spotlight on Notable Honorees

Phaedra Cucina – Intel

Role: Recruitment Marketing Director, U.S. & Canada
Expertise:

• Brand strategy and retail marketing

• Product launch management and brand architecture

• Social impact, CSR, and DEI

• Employer branding and talent attraction

With over two decades of experience, Cucina brings a holistic approach to brand development and recruitment marketing.

Melissa Roels – Uniting Voices Chicago

Role: Director of Marketing
Approach:

• Purpose-driven and community-based marketing

• Creative campaigns that drive action and connection

• Over a decade of experience in building lasting brand impact

Roels emphasizes the synergy of purpose, creativity, and community in successful marketing initiatives.

Alexandra Hurtado – Anvilogic

Role: Director of Product Marketing
Strengths:

• Technical background as a sales engineer

• Cybersecurity marketing expertise

• Narrative-driven product positioning

• Leading initiatives in a competitive SIEM startup environment

Hurtado blends storytelling with technical insight to market cybersecurity products effectively.

Honoring a Diverse and Impactful Group

This year’s Rising Star list features accomplished marketing professionals from a wide array of companies and sectors. These women demonstrate the power of diversity, innovation, and leadership, including but not limited to:

• Aliana Miller (Roblox)

• Lianna Badran (American Parkinson's Disease Association)

• Michelle Snell (Circana)

• Janele Marek (Chesapeake Regional Healthcare)

• Erica Wiggins (George P. Johnson Experience Marketing)

• Makanaohaililani Waikiki (Purple Mai’a Foundation)

• Shira Re’em (LucidLink)

• Lindsey Williams (Walmart)

• Tami Iverson (Pacific Coast Producers)

• Kimberly Lachell (Globus Medical)

• Kimberly Saving (Accenture)

• Jennifer Rudy (Microsoft)

• Maria Lee (Flex)

• Carly Anderson (Cargill)

• Lina Tinsley (Mars)

• Jennie Zafft (Avison Young)

• Tamara Sinichkina (PepsiCo)

• April Jones (Ford Motor Credit Company)

• Diana Destin (Johnson & Johnson)

• Ashley Kelly (Meta)

• Carol Wentworth (Thermo Fisher Scientific)

• Lauren Calenda (Pfizer)

• Leah Rice (Medtronic)

The Rising Star Women Leaders in Marketing for 2025 exemplify the evolving role of marketers as strategic visionaries. From developing compelling narratives to leading analytics-driven campaigns, these women are not only shaping the present but also redefining the future of marketing.

Join us in recognizing and celebrating their extraordinary achievements in advancing marketing excellence across the globe.