ZS, a global management consulting and technology powerhouse, has been named a Leader in The Forrester Wave™: Customer Analytics Services, Q2 2025. This recognition solidifies ZS’s position at the forefront of customer analytics innovation, powered by its AI-driven platforms and domain-centric technology solutions.

The Forrester Wave™ is one of the most respected industry benchmarks, offering a thorough evaluation of vendors based on their current offerings, strategic vision, and customer feedback. ZS stood out by receiving the highest scores possible in 10 key evaluation criteria, including partner ecosystem, pricing transparency, and global delivery strategy.

Understanding the Forrester Wave™ Recognition

The Forrester Wave™ is a trusted decision-making guide for enterprise buyers evaluating service providers across critical business categories. In this latest Q2 2025 edition focused on Customer Analytics Services, the report assessed leading firms on several dimensions, including:

• Strength of service offerings

• Execution on strategic goals

• Customer-centric delivery

• Industry-specific personalization

• Pricing transparency and scalability

ZS’s placement as a Leader confirms the firm's ability to deliver data-driven insights, AI personalization, and scalable customer analytics solutions to global enterprises.

ZS’s Competitive Edge: AI-Powered, Industry-Focused

At the core of ZS’s success is its fusion of domain expertise and cutting-edge AI solutions, including flagship platforms like Personalize.AI and Max.AI. These tools empower businesses to translate complex data into real-time, actionable intelligence that drives both strategic and tactical decisions.

“Our clients face increasing pressure to adapt and meet customer demands—and for us, this achievement underscores our dedication to providing them with the scalable and tailored solutions needed to maintain a competitive edge,” said Arun Shastri, Principal at ZS.

According to the Forrester report:

“ZS’s personalization capabilities are exceptional, making it an ideal choice for large enterprises in healthcare, pharma, medtech, [quick-service restaurants], airlines and retail.”

This range of industry coverage underlines ZS’s deep vertical specialization, setting it apart from generalized service providers.

High Scores in Key Criteria

ZS received the highest possible scores in 10 crucial areas, including:

• Partner Ecosystem: Robust alliances with cloud providers, tech innovators, and industry specialists to create integrated, end-to-end analytics ecosystems.

• Pricing Flexibility and Transparency: Transparent pricing models designed to accommodate diverse client needs and budgets.

• Global Delivery Strategy: A proven model of globally distributed delivery hubs with localized expertise for seamless service deployment and ongoing support.

These strengths reinforce ZS’s ability to scale analytics capabilities efficiently for multinational enterprises with complex needs.

Why This Matters in 2025: The Evolving Customer Analytics Landscape

As we move through 2025, businesses across all sectors are facing an urgent mandate to personalize experiences, maximize ROI, and future-proof their marketing strategies. AI-driven customer analytics is no longer a luxury—it’s a strategic necessity.

Trends driving demand include:

• Hyper-personalization across digital channels

• Tighter data privacy regulations requiring more transparent data handling

• Cross-functional analytics combining customer, operational, and sales data

• Real-time decisioning engines for enhanced CX

ZS’s focus on AI-driven platforms, actionable data strategies, and industry-specific deployments positions it perfectly to help organizations not only adapt—but lead—in this rapidly changing landscape.

Industries Benefiting from ZS’s Customer Analytics Services

ZS has demonstrated measurable impact in several high-stakes industries:

• Healthcare & Pharma: Optimizing patient engagement, clinical trial recruitment, and HCP targeting.

• MedTech: Enhancing provider experience and supply chain decision-making.

• Retail & QSR: Delivering hyper-personalized promotions and real-time insights into customer journeys.

• Airlines: Improving traveler segmentation and loyalty program effectiveness.

• Financial Services: Enabling risk-adjusted targeting and omnichannel personalization.

This breadth of experience makes ZS not just a tech provider, but a strategic partner with deep understanding of business outcomes.

The Road Ahead: Continued Innovation and Client Focus

With recognition from Forrester now in hand, ZS plans to double down on innovation, with enhancements to its AI platforms and expanded capabilities for data integration, ethical AI, and predictive modeling. The company will also continue to invest in global delivery centers and cross-industry accelerators.

“Our unrelenting focus on combining domain expertise with targeted technology solutions has been pivotal in reaching this milestone,” said Shastri.

ZS’s Leadership in Customer Analytics is Just the Beginning

Being named a Leader in The Forrester Wave™: Customer Analytics Services, Q2 2025 is a significant validation of ZS’s capabilities. The firm’s investment in AI, domain specialization, and client-centric service delivery is clearly paying off, positioning ZS as a trusted ally for businesses looking to navigate the complexities of customer engagement in a digital-first world.

As enterprise analytics evolves toward real-time, omnichannel, and hyper-personalized capabilities, ZS is poised to lead the charge.