Prodege, a leader in consumer insights and market research innovation, has announced a powerful enhancement to its research management platform, Pollfish. By integrating proprietary Conversational AI technology into Pollfish’s existing AI suite, Prodege enables users to unlock deeper qualitative insights in real-time making research faster, richer, and more actionable.

This integration marks a significant step forward in democratizing access to scalable, human-driven insights for researchers, brands, and marketers across industries.

Features of the Conversational AI Integration

1. Real Conversations at Scale

• Engage in thousands of simultaneous conversations with real people.

• Mimics the quality and depth of one-on-one interviews.

• Taps into Prodege’s verified panel for articulate and authentic responses.

2. Natural Language Chat Interface

• Facilitates human-like interactions with respondents.

• Helps uncover the “why” behind behaviors and preferences.

• Enables deeper exploration beyond multiple-choice responses.

3. End-to-End Qualitative Research

• Use as a standalone qualitative tool or in combination with quantitative surveys.

• Provides a full-cycle research experience within a single platform.

• Ideal for iterative and agile research workflows.

Benefits for Researchers and Marketers

1. AI-Powered Insights and Summaries

• Automatically generates executive summaries aligned with research goals.

• Reduces manual analysis time with AI-curated takeaways.

• Supports faster interpretation for time-sensitive decision-making.

2. Accelerated Time to Insight

• Delivers findings significantly faster than traditional qualitative methods.

• Helps businesses make quicker, data-informed choices.

• Supports real-time campaign adjustments and product innovations.

3. Cost-Effective and Scalable Solution

• Automates labor-intensive aspects of qualitative research.

• Enables high-volume research without proportional cost increases.

• Suitable for both large enterprises and small teams.

4. Built by Researchers, for Researchers

• Developed and supported by Prodege’s in-house research experts.

• Offers flexibility for DIY researchers and full-service execution.

• Maintains research rigor while enhancing operational efficiency.

Strategic Vision from Prodege

“Our mission is to make high-quality, human insights accessible to anyone and everyone seeking answers to business questions,” said Mike Oberholtzer, SVP, Insights Operations at Prodege. “By embedding Conversational AI directly into Pollfish, we’ve made it dramatically easier to bring richness to quantitative data and understand the ‘why’ behind consumer behavior—without sacrificing speed or scale.”

This vision reinforces Prodege’s ongoing leadership in reshaping how insights are gathered, processed, and delivered for modern business needs.

With the integration of Conversational AI into Pollfish, Prodege has taken a major leap forward in revolutionizing qualitative research. This powerful upgrade empowers brands and researchers to engage with audiences in more meaningful ways—uncovering deeper insights, faster, and at greater scale than ever before.

As the demand for smarter, more agile research tools continues to grow, this innovation positions Pollfish and Prodege at the forefront of AI-driven consumer understanding.