Quartile, the world’s largest retail media optimization platform, has launched Quartile Pro Suite, a next-gen upgrade designed to give brands a competitive edge in Amazon advertising. The suite combines advanced audience targeting, real-time market intelligence, and an AI assistant to optimize campaign precision and performance.

1. Advanced Audience Targeting with AMC Audiences

• Leverages Amazon Marketing Cloud (AMC) for hyper-specific audience segments.

• Enables hyper-targeted Sponsored Campaigns at scale with algorithm-driven bidding.

• Empowers brands to reach precise micro-audiences beyond typical customers.

2. MarketIQ: Real-Time Market Intelligence

• Provides actionable insights and competitive benchmarking within the Quartile platform.

• Offers centralized views of category trends, competitor analysis, and keyword opportunities.

• Helps brands identify untapped opportunities and optimize strategies dynamically.

3. AI Data Assistant: Conversational AI for Faster Insights

• Intuitive AI assistant translates performance data into easy-to-understand insights.

• Delivers new data visualizations and exportable reports for streamlined analysis.

• Accelerates decision-making with conversational queries and real-time data answers.

4. Proven Performance Gains for Brands

• A health supplement brand boosted conversion rates by 57% targeting new micro-audiences.

• A coffee brand achieved a 120% conversion rate increase and 55% reduction in ACoS.

• An eyewear company increased new-to-brand sales by 94% through audience refinement.

5. Availability and Access

• Quartile Pro Suite is available now as an upgrade for existing clients.

• New brands can request demos to explore Pro Suite’s impact on retail media strategies.

Quartile Pro Suite revolutionizes Amazon retail media with AI-powered audience targeting, comprehensive market intelligence, and an intuitive data assistant. This powerful upgrade helps brands maximize ad performance and gain a sustainable competitive advantage.

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