Pairzon, a leading AI-powered marketing intelligence platform, has launched its advanced Retail Media Solution designed to help retailers convert first-party data into a powerful growth engine. This solution enables precision targeting and revenue generation through AI-driven retail media campaigns.

1. Transforming Retail Media with First-Party Data

• Pairzon allows retailers to anonymously and securely share personalized audiences with brand partners.

• Enables AI-powered campaigns that maximize ROAS across both in-store and online channels.

• Focuses on real transactional data rather than modeled or third-party data for accuracy.

2. AI-Driven Audience Segmentation and Activation

• Uses actual in-store and online transactional data to create predictive audience segments in real time.

• Segments are activated across major platforms like Meta, Google, TikTok, and others.

• Maintains strict compliance with data privacy laws such as GDPR and CCPA.

3. Enhanced Attribution and Campaign Transparency

• Provides closed-loop attribution linking ad impressions directly to physical or digital purchases.

• Offers measurable insights for both retailers and brands on campaign performance drivers.

• Empowers retailers and brands with clear visibility into marketing ROI.

4. Industry Adoption and Market Impact

• Trusted by retailers worldwide across sectors including fashion, sportswear, grocery, and specialty retail.

• Supports data-driven marketing strategies, enhancing customer insights and optimizing performance.

• Helps retailers become true media owners with improved value, visibility, and verified results for brand partners.

Pairzon’s Retail Media Solution represents a major advancement in retail advertising, combining first-party data and AI to deliver precise targeting, measurable growth, and stronger retailer-brand partnerships. This platform is redefining retail media’s future by unlocking actionable insights from everyday transactions.

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