Today’s consumers expect meaningful, personalized interactions from the brands and retailers they trust daily. To meet these expectations, companies must deliver tailored experiences at every touchpoint to engage shoppers, build loyalty, and drive long-term growth. PDI Technologies’ new PDI Experience Designer enables convenience retailers like Weigel’s to create and manage personalized loyalty journeys that enhance customer engagement and business profitability.

Benefits and Features of PDI Experience Designer:

• Personalized Loyalty Journeys:

  • Enables retailers to launch highly targeted campaigns tailored to specific purchasing behaviors.

  • Drives excellent open and conversion rates by creating meaningful member experiences.

• User-Friendly Self-Service Platform:

  • Equipped with intuitive drag-and-drop content creation tools.

  • Provides pre-built templates and data-driven insights to simplify campaign creation.

• Omnichannel Campaign Management:

  • Supports promotions, product recommendations, and customer re-engagement across multiple channels.

  • Requires minimal additional resources, allowing retailers to focus on business growth.

• Lifecycle Automation:

  • Automates complex customer lifecycle management to nurture new customers, retain loyal ones, and reactivate lapsed shoppers.

• Seamless Integration with Braze:

  • Built on the leading customer engagement platform Braze, used by major brands like Gap and Intuit.

  • PDI remains the primary support contact, ensuring convenience retailers receive dedicated assistance.

Industry Impact and Leadership:

• Weigel’s Director of Loyalty, Jessica Starnes, highlights how the platform helps leverage data for impactful marketing that lifts results.

• PDI Technologies emphasizes ongoing innovation to meet retailer needs through PDI Experience Designer.

• Braze Enterprise Executive Ryan Fish praises the collaboration for delivering personalized, orchestrated customer journeys that enhance brand experience and revenue.

PDI Experience Designer offers convenience retailers a powerful, easy-to-use platform to create personalized, data-driven loyalty programs that engage customers and fuel growth. Available now, the solution simplifies loyalty management while driving measurable business impact.

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