Comscore, a global leader in consumer behavior measurement, has expanded its reporting capabilities by adding AI tool usage data. This new data set tracks site visitation metrics for 117 AI tools and features across nine categories on both PC and mobile platforms. The addition offers advertisers, agencies, and brands actionable insights into how consumers are engaging with AI-powered and AI-enhanced applications.

Highlights of Comscore’s AI Tool Usage Data:

• Widespread AI Adoption:

  • Over 30% of the U.S. online population actively uses AI tools monthly.

  • Leading AI tools include OpenAI Gen AI, Microsoft Gen AI, and Canva Gen AI.

• Cross-Platform Engagement:

  • 67 million U.S. consumers interact with AI on mobile devices, showing strong growth beyond desktop usage.

• Top AI Categories by User Volume:

  • Audio Generation: 23.8 million projected visitors

  • Image Generation: 23 million projected visitors

  • Design Tools: 23 million projected visitors

  • Video Generation: 22.4 million projected visitors

• Comprehensive Consumer Behavior Insights:

  • Tracks real-world AI tool usage to provide foundational metrics.

  • Helps brands, publishers, and content creators understand AI’s impact on digital consumption.

Industry Impact:
Steve Bagdasarian, Chief Commercial Officer at Comscore, emphasizes that as AI adoption rapidly expands, this data will be crucial for stakeholders aiming to capitalize on the shift in consumer behavior. Comscore’s dataset represents an essential resource for navigating the evolving AI landscape and optimizing digital strategies.

Comscore’s new AI tool usage data equips marketers and brands with detailed, actionable insights into consumer interaction with AI technologies across platforms. This initiative marks the beginning of a broader effort to deepen understanding of AI’s role in digital engagement and empower businesses to adapt strategically.

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