Rivergate Marketing, a trusted strategic marketing partner for B2B engineering and technology firms, will present a featured session at the 2025 Control System Integrators Association (CSIA) Conference. The event takes place from June 3–6 in San Diego, California, focusing on marketing excellence in the system integration industry.

Featured Session: Building Your Essential Marketing Strategy Step by Step

• Presenters:

  • Georgia Whalen, President

  • Christine McQuilkin, Vice President

  • Kirsten Leroij, Digital Marketing Account Manager

• Event Details:

  • Part of the CSIA Marketing Workshop titled “Raising the Bar: A Peer-Infused Blueprint for SI Marketing Excellence”

  • Scheduled for Tuesday, June 3, 2025

  • Rivergate Marketing has been a consistent presenter since 2022

• Session Goals:

  • Provide actionable strategies and tools tailored for system integrator marketers

  • Help attendees build or refine effective and measurable marketing programs

  • Offer a clear and strategic marketing framework for practical application

Core Components Covered in the Session

• Defining target markets and revenue streams

• Aligning marketing strategy with business goals

• Identifying key focus markets for growth

• Developing detailed buyer personas

• Conducting competitor marketing analysis

• Crafting a compelling unique selling proposition (USP)

• Performing SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis

• Selecting strategic marketing initiatives for maximum impact

Rivergate Marketing and CSIA

• Rivergate Marketing has been an active Partner member of CSIA since 2016 and holds a leadership role in the CSIA Marketing Committee.

• CSIA is a global non-profit association supporting over 500 system integrator companies in 35 countries.

• The annual CSIA Conference is the premier event for networking and education in the control system integration industry.

Rivergate Marketing’s session at CSIA 2025 promises to equip system integrator marketers with essential marketing frameworks and practical tools. This initiative underscores Rivergate’s ongoing commitment to advancing marketing excellence within the system integration community.

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