a.network has reached a new milestone with the evolution of Soulmates.ai, a cutting-edge marketing platform built on over a decade of development. Designed to empower brand storytelling with confidence and precision, Soulmates.ai integrates multiple data dimensions to deliver actionable audience insights. With over 3,000 brands already utilizing its Social Index benchmark, this development represents a major advancement in marketing intelligence.

Innovations and Capabilities of Soulmates.ai

1. Unified Ecosystem of Marketing Intelligence

• Soulmates.ai merges quantitative metrics, qualitative insights, and a proprietary Humanist AI layer.

• This centralized system simplifies complex data for marketers, enabling clarity in brand performance analysis.

2. Proprietary Humanist Layer Enhancing Strategy

• Powered by AI-driven audience personas and HEXACO profiling.

• Decodes consumer behavior and provides deeper brand resonance.

• Bridges the gap between raw data and emotional intelligence in marketing.

3. Next-Generation AI Tools Launched

Soulmates.ai unveils two flagship tools now available for early access:

a. EMV Predictions

• Built on proprietary Metal Detector technology.

• Delivers Earned Media Value (EMV) predictions with 90% accuracy.

• Helps marketers quantify the real-world financial impact of creative campaigns.

b. Humanist AI Personas

• Models Real Audience response with 93% accuracy.

• Allows pre-launch testing of messaging effectiveness.

• Reduces the guesswork in campaign development, increasing success predictability.

4. Brand Algorithm Integration

• Both EMV Predictions and Humanist Personas are part of the fully integrated Brand Algorithm.

• Combines tools with managed services for a strategic performance advantage.

• Supports holistic audience understanding and data-driven campaign execution.

Leadership Insights

• Eric Ayzenberg, CEO of a.network, highlights the vision:
  “Soulmates.ai represents the culmination of years of innovation, giving marketers the power to transform audience insights into clear, actionable strategies.”

• Michael Marina, SVP of Product & Technology, emphasizes impact:
  “We are excited to showcase how quickly and effectively brands can synthesize real customer insights using AI.”

Soulmates.ai marks a defining leap for a.network’s AI Innovation Lab, combining science, creativity, and empathy in a single platform. Its Beta Program opens the door for forward-thinking marketers to experience firsthand the potential of predictive AI in campaign planning. As Soulmates.ai redefines the relationship between data and storytelling, brands gain a decisive edge in today’s fast-moving marketing landscape.

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Aurora Mobile Limited (NASDAQ: JG) has announced the integration of DeepSeek-R1-0528, a next-generation open-source reasoning AI model, into its enterprise AI platform GPTBots.ai. This development represents a major milestone for enterprise-grade AI, providing enhanced reasoning, coding performance, and integration capabilities. By adopting DeepSeek-R1-0528, GPTBots.ai continues to strengthen its position as a powerful and scalable platform tailored to the evolving demands of businesses in diverse sectors.

Highlights of the DeepSeek-R1-0528 Integration

1. Enhanced Reasoning and Performance Metrics

• DeepSeek-R1-0528 demonstrates major improvements in industry-standard benchmarks:

  • AIME 2025 accuracy increased from 70% to 87.5%.

  • LiveCodeBench performance improved from 63.5% to 73.3%.

• Enables GPTBots.ai to tackle complex challenges across disciplines such as mathematics, science, programming, and business logic with superior accuracy.

2. Reduced Hallucination and Improved Workflow Compatibility

• Enhanced factual accuracy through minimized hallucination rate.

• Supports JSON output and function calling, ensuring smoother integration with enterprise applications and reducing risk in critical operations.

3. Accessibility with Scalable Deployment Options

• Introduction of DeepSeek-R1-0528-Qwen3-8B, a distilled model variant.

• Optimized for smaller-scale use cases with only 16 GB GPU memory requirement.

• Makes high-performance AI accessible to companies with limited hardware infrastructure.

4. Open Source and Enterprise Customization

• Released under the MIT License, supporting full commercial use and extensibility.

• Encourages businesses to customize and deploy tailored AI solutions without dependency on proprietary vendor ecosystems.

• Reinforces GPTBots.ai's mission of providing cost-effective, secure, and customizable AI platforms.

5. Cross-Industry Benefits for GPTBots.ai Clients

• Empowers enterprises in finance, healthcare, education, e-commerce, and more with:

  • Advanced automated customer support.

  • Smarter decision optimization tools.

  • Deep data-driven insights and analysis.

• Opens new possibilities in building responsive, high-performance AI applications aligned with enterprise needs.

The integration of DeepSeek-R1-0528 into GPTBots.ai reflects the rapid evolution and enterprise-readiness of open-source AI models. This move not only brings world-class reasoning performance and practical integration features but also aligns with Aurora Mobile’s vision of democratizing AI capabilities. As businesses increasingly seek scalable, customizable, and cost-efficient AI infrastructure, this advancement places GPTBots.ai at the forefront of enterprise AI innovation. The platform is well-positioned to help companies stay competitive in an AI-first future.

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Hype Boss, a rapidly growing branding, PR, and marketing agency, has announced two significant new additions to its team, marking another milestone in its upward trajectory. The firm welcomes Megan Maxwell as Creative Content Specialist and Ashley Valderrey as Account Manager. These strategic hires underscore Hype Boss’s ongoing commitment to delivering creative excellence and elevating client service as it continues to scale its operations.

Meet the New Faces of Hype Boss

1. Megan Maxwell – Creative Content Specialist

• Brings 10+ years of experience in marketing, content creation, and social media strategy.

• Known for her sharp design sensibility and powerful storytelling.

• Has successfully launched her own boutique and developed high-performing creative across various industries.

• Combines visual aesthetics with strategic execution, ensuring content not only engages but also performs.

• Supports clients with:

  • Video editing

  • Graphic design

  • Strategic content planning

  • Execution of creative direction

• Brings a strong digital presence, including her popular TikTok page (@megmax15), adding a modern, platform-savvy edge to client campaigns.

2. Ashley Valderrey – Account Manager

• Offers 20+ years of experience in customer service and sales, making her a client-relations powerhouse.

• Known for building strong, long-term partnerships and managing projects with precision.

• Leads initiatives across:

  • Digital marketing campaigns

  • Brand management

  • Client onboarding and communication

• Balances strategic planning with hands-on management, ensuring projects run smoothly and exceed expectations.

• Brings unmatched enthusiasm, clarity, and dependability to every engagement, embodying a true “we’ve got this” mindset.

Leadership Perspective

• Holly Meyer Lucas, Founder and CEO, emphasized the strategic value of the hires:
  “These two hires represent exactly where Hype Boss is headed—toward deeper creativity, sharper strategy, and an even higher level of client service.”

• Hallie Rosenthal, Chief Operating Officer, added:
  “Megan and Ashley bring the creativity and operational excellence that let us scale while still delivering the personalized attention our clients count on.”

Why This Expansion Matters

• Reflects Hype Boss’s continued growth momentum, including:

  • The launch of PodPlus Studios at The Mother Ship.

  • Continued success across a diverse client portfolio.

• Strengthens the agency’s position as a strategic partner, not just a service provider.

• Enhances its capabilities to turn client visions into impactful visibility, providing a mix of creativity, agility, and personalized strategy.

With the addition of Megan Maxwell and Ashley Valderrey, Hype Boss reinforces its reputation as a creative powerhouse and client-first agency. These hires are more than just team growth—they represent a strategic investment in the future of brand storytelling, operational excellence, and client success. As Hype Boss continues to push boundaries in branding and PR, its growing team ensures it’s well-equipped to help clients across industries achieve breakthrough visibility and growth.

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5WPR, one of the largest independently owned PR and digital marketing firms in the United States, has been recognized in the Spring 2025 Clutch Global Awards for its outstanding performance across key areas of public relations. This prestigious recognition cements 5WPR’s status as a leader in strategic communications and its ongoing ability to deliver impactful, client-centered results in a competitive landscape.

Highlights of 5WPR’s 2025 Clutch Global Awards Recognition

1. #1 Ranking in Investor Relations

• 5WPR achieved the top spot in Investor Relations, highlighting its strength in delivering:

  • Clear and effective financial messaging.

  • Strategic stakeholder communication.

  • High-impact investor engagement strategies.

2. Recognition Across Multiple PR Categories

• In addition to Investor Relations, 5WPR was ranked among the top agencies in:

  • Crisis Communications – showcasing the agency’s readiness to manage complex, high-stakes scenarios.

  • Corporate Communications – underlining excellence in internal and external executive messaging.

  • Overall Public Relations – reflecting the firm’s broad and consistent performance across industries.

3. Evaluated by Clutch's Rigorous Methodology

• Awards based on:

  • Detailed client feedback and reviews.

  • Verified performance metrics and success outcomes.

  • Proven ability to drive measurable PR results for clients in diverse sectors.

4. Agency Leadership and Commitment to Excellence

• Matthew Caiola, CEO of 5WPR, commented:
  "This recognition reflects the dedication, talent, and relentless drive of our teams to deliver meaningful, results-driven work for our clients."

• The firm attributes its accolades to:

  • A collaborative and innovative culture.

  • Commitment to client satisfaction and ROI-driven campaigns.

  • Continued investment in strategic expansion and service innovation.

5. Ongoing Growth and Impact

• 5WPR continues to:

  • Expand its client base across industries including tech, healthcare, consumer brands, and finance.

  • Enhance service offerings in digital marketing, influencer campaigns, and executive visibility.

  • Maintain agility and focus on real-time, data-informed communication strategies.

The multiple recognitions in Clutch’s 2025 Global Awards are a testament to 5WPR’s excellence, leadership, and client-focused approach. With a proven track record across investor relations, crisis management, and strategic corporate communication, 5WPR continues to be a trusted partner for brands seeking credibility, resilience, and impact in today’s evolving media landscape. As the agency grows, it remains committed to delivering innovative, measurable, and high-value PR solutions that move businesses forward.

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Outpace SEO, a performance-focused digital marketing agency, has officially launched a suite of specialized SEO services tailored to meet the unique needs of the home services industry. These services are strategically designed to improve online visibility, attract qualified local leads, and support scalable growth for home service professionals, including HVAC contractors, plumbers, electricians, roofers, and painters.

Highlights of Outpace SEO’s Home Services Launch

1. Tailored SEO for Home Service Providers

• Services cater specifically to:

  • HVAC and heating system professionals

  • Licensed plumbers and drain specialists

  • Residential and commercial electricians

  • Roofing contractors

  • Painters and remodeling experts

• SEO campaigns are built to target hyper-local keywords, optimize Google Business Profiles, and drive organic traffic that converts.

2. Why Specialized SEO Matters in Home Services

• Local competition is high, and most customers search online before hiring a provider.

• Outpace SEO focuses on:

  • Local search optimization for top map rankings.

  • On-page and off-page SEO tailored to trade-specific services.

  • Improving visibility on review platforms and directories.

• Strategies help businesses:

  • Appear in the “Local Pack” on Google.

  • Improve rankings on platforms like Yelp, Angi, and Houzz.

  • Capture seasonal traffic and emergency service queries.

3. Trusted Partner for Growth

• Outpace SEO stands out through:

  • Transparent processes and performance reporting.

  • Regular updates and clear communication.

  • A collaborative approach with industry-specific insights.

• Businesses gain a long-term partner committed to sustainable lead generation.

4. Long-Term Benefits and ROI

• Focused on lead quality and not just traffic volume.

• Helps home service brands:

  • Reduce dependency on paid ads.

  • Build consistent organic growth over time.

  • Establish authority and trust within their local markets.

As competition intensifies across the home services sector, Outpace SEO provides a strategic advantage through its tailored SEO offerings. From HVAC to home renovation, the agency empowers service professionals to connect with local customers searching for reliable solutions. With a commitment to transparency and measurable results, Outpace SEO is positioned to become a go-to partner for growth in the home services industry.

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As digital commerce evolves, brands are looking for ways to deliver more authentic, immersive experiences to online shoppers. OPIC Technologies, Inc., a pioneering force in Spatial Livestream Technology, is leading this transformation. By enabling live, 3D product demonstrations, OPIC empowers retailers to showcase their offerings in real time with unprecedented visual depth and realism—redefining how customers interact with products in a digital environment.

Features of OPIC’s Spatial Livestream Technology

1. Immersive 3D Shopping Experiences

• Enables retailers to present products in spatial 3D livestreams, simulating in-store exploration.

• Customers can:

  • View products from all angles in real-time.

  • See material textures, reflections, and light behavior.

  • Evaluate items like shoes, handbags, or jewelry with true-to-life detailing.

2. Real-Time, Spatial Product Demonstrations

• Goes beyond flat, static videos with dynamic product behavior.

• Retailers can demonstrate:

  • How fabric drapes and moves on a model.

  • How accessories shimmer under different lighting.

  • How shoes flex or behave when in motion.

3. 3D Virtual Try-Ons for Fashion and Beauty

• Supports live demonstrations of garments and cosmetics on models in real-time.

• Helps customers visualize:

  • How makeup shades look on different skin tones.

  • How apparel fits and moves on various body types.

• Builds stronger confidence in purchase decisions by bridging the gap between digital and physical try-ons.

4. Consumer-Centric Advantages

• Shoppers gain:

  • Enhanced product visualization.

  • Realistic representations of color, scale, and movement.

  • A more interactive and informative decision-making process.

5. Brand Benefits and Scalability

• Drives increased engagement and reduced return rates through better-informed purchases.

• Scalable for brands of all sizes—from emerging D2C startups to enterprise-level retailers.

• Combines 3D video precision with the immediacy of live content to create high-impact digital storefronts.

OPIC Technologies is setting a new standard in digital commerce with its Spatial Livestream Technology. By merging real-time interaction with 3D precision, the company helps brands break the limitations of traditional e-commerce and create immersive, trust-building experiences for customers. As consumer expectations evolve, spatial livestreaming is becoming a critical component for brands that want to stay competitive, transparent, and truly engaging.

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In a landmark step toward democratizing access to scientific knowledge, Clarivate Plc has renewed and significantly expanded its partnership with CAPES (Coordenação de Aperfeiçoamento de Pessoal de Nível Superior). The new multi-year agreement enhances access to high-quality data and research tools for over 400 Brazilian institutions, representing a 57% increase in institutional coverage. This bold move supports Brazil’s growing momentum in postgraduate education, regional equity, and global scientific collaboration.

Strategic Impact of the Clarivate-CAPES Partnership

1. Expanded Access Across Brazil

• Over 400 institutions will now benefit from the partnership, including those in:

  • Remote and underserved regions like the North, Northeast, and Center-West.

  • Major metropolitan areas and leading universities.

• The expansion aims to close regional gaps in academic and scientific resources.

2. Trusted Research Tools Now Widely Available

• Access includes industry-leading Clarivate platforms:

  • Web of Science – for global scholarly research and citations.

  • Journal Citation Reports – for evaluating publication impact and journal performance.

  • Cortellis Drug Discovery Intelligence – for life sciences and pharmaceutical R&D.

  • Derwent Innovation Index – for innovation tracking and IP analysis.

• These tools offer comprehensive visibility into global research trends, innovation, and academic performance.

3. Benefits for the Academic and Scientific Community

• Empowers:

  • Researchers to discover and publish quality work.

  • Policy advisors to make evidence-based decisions.

  • Healthcare professionals and biomedical scientists to drive innovation in treatment and care.

• Supports interdisciplinary collaboration, policy development, and institutional benchmarking.

4. Driving Inclusive Research Excellence

• Supports Brazil’s national education and science goals:

  • Strengthens postgraduate programs.

  • Informs funding and investment strategies.

  • Reduces regional disparities in academic output.

• Provides equitable access to insights, enabling all regions to participate in the global research conversation.

5. Advancing Life Sciences and Healthcare Innovation

• Through Cortellis, researchers gain access to:

  • Pharmacology, biology, and chemistry data.

  • Insights on drug interactions, clinical trials, and IP landscapes.

  • Tools to accelerate R&D and support breakthrough discoveries in healthcare.

The renewed and expanded partnership between Clarivate and CAPES is a strategic milestone for Brazil’s academic and scientific community. By delivering powerful research tools to a broader range of institutions, the agreement supports data-driven education, equitable innovation, and global research excellence. As Brazil continues to rise as a leader in scientific output, initiatives like this foster a more inclusive, connected, and future-ready research ecosystem.

Clarivate’s collaboration with CAPES serves as a model for academic consortia worldwide seeking to enable transformative intelligence through open access to high-quality data and insights.

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At the Gartner Marketing Symposium/Xpo, Uniphore, a global leader in enterprise AI, revealed its latest innovation: Marketing Agents a pioneering suite of AI tools embedded within the Uniphore Customer Data Platform (CDP). This first-of-its-kind offering is designed to revolutionize how marketers access, analyze, and act on first-party data without the bottlenecks of traditional engineering support.

With these AI-driven agents, marketers can now ask questions, segment audiences, and interact with customer data in real time using natural language prompts ushering in a new era of business-centric AI with enterprise-grade security and governance.

Features of Uniphore’s Marketing Agents

1. Platform Search Agent (Limited Availability, Summer 2025)

• Semantic search interface to instantly surface:

  • Attributes

  • Audiences

  • Data components within the platform

• Designed for intuitive data exploration without technical queries.

2. Audience Segmentation Agent (Limited Availability, Summer 2025)

• Enables marketers to create complex audience segments using:

  • Plain English prompts

  • Rule-based logic for granular targeting

• Reduces reliance on data engineering or SQL queries.

3. Product Knowledge Agent (Generally Available)

• Embedded UI assistant that answers user questions in real time.

• Pulls from indexed product documentation.

• Empowers users with self-service product knowledge and support.

4. Coming Soon: Future Marketing Agents

• Three more agents launching in 2025:

  • Campaign optimization

  • Advanced reporting

  • Real-time marketing insights

Market Impact and Value Proposition

1. Addressing Marketing Challenges

• Responds to rising demand for:

  • Faster audience targeting

  • Smarter campaign optimization

  • Reduced dependency on IT/data teams

• Eliminates friction caused by:

  • Disconnected systems

  • Legacy black-box analytics tools

2. Embedded Where Data Lives: Inside the CDP

• AI agents are built natively into the Uniphore CDP, enabling:

  • Secure, in-platform data interaction

  • Zero need for external data movement

  • Streamlined governance and control

3. Quantifiable Customer Success

• Dell Technologies: Boosted productivity by 70%

• Hewlett Packard: Cut campaign build time from two weeks to 2 hours

• The Washington Post:

  • +131% in new reader acquisition

  • +38% in resubscribe rates

• Skechers:

  • 324% increase in engagement

  • 68% drop in acquisition costs

  • 28% increase in ROAS

• Projected gains with Marketing Agents: 30–50% compounded improvement

Customer & Industry Endorsements

"With Marketing Agents, teams can act on data in seconds instead of days—while keeping governance intact."
— Steve Daheb, CMO, Uniphore

"Agentic AI gives us the ability to create journeys and segments in seconds, freeing our teams to focus on insights."
— David Rowley, VP Revenue Tech, News Corp

See Marketing Agents Live

Gartner Marketing Symposium/Xpo
Denver | Booth 317
June 2–4
Session: How News Corp Is Building a Foundation for AI-Powered Marketing
June 2 | 2:30–3:00 p.m. MDT
Steve Daheb (Uniphore), David Rowley (News Corp)

Snowflake Summit
San Francisco | Moscone Center | Booth 2104
June 2–5
Session: Composable in Action: Architectures From 3 Leading Brands
June 4 | 4:00–4:20 p.m. PDT
Kalyan Tummala, VP Product Marketing, Uniphore

With the launch of Marketing Agents, Uniphore is transforming how marketing teams interact with data—from search to segmentation to optimization—within a secure, AI-native enterprise environment. By embedding intelligence directly into the CDP, the platform delivers speed, accuracy, and operational efficiency, allowing marketers to unlock insights in seconds.

This release signals Uniphore’s deep commitment to empowering business users with usable, explainable AI, and positions the company as a frontrunner in the next generation of enterprise martech innovation.

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