In response to mounting challenges faced by today’s public relations professionals tighter budgets, leaner teams, shrinking newsrooms, and a greater need to prove ROI. Notified has introduced a groundbreaking solution: Personalized Pitch. Developed in collaboration with communications experts, this AI-powered feature revolutionizes media outreach by enabling PR teams to send tailored, one-on-one email pitches at scale. Integrated directly with Notified’s media contacts database and GlobeNewswire, this new tool is designed to make smarter outreach faster, while preserving the strategic oversight of PR practitioners.

Benefits of Personalized Pitch

• Tailored Outreach for Stronger Media Relationships:

  • AI drafts pitches based on a journalist's beat, writing history, and audience focus.

  • PR professionals can enhance stories with personalized context and quotes.

  • Helps build meaningful media relationships and increase pickup rates.

• Time-Saving Workflow Integration:

  • Draft and send pitches directly from contact profiles or during press release distribution.

  • Centralized platform eliminates the need for juggling multiple tools.

  • Integrated tracking shows engagement metrics and team activity history.

• All-in-One Communication Hub:

  • Seamlessly works with Microsoft Outlook and Gmail for easy access.

  • Send customized pitches and GlobeNewswire press releases in a single login session.

  • Encourages real-time collaboration across PR teams.

• Enhanced Pitching Analytics:

  • Gain insights into engagement through open, click-through, and response rates.

  • Use feedback to refine future outreach and improve content relevance.

• Human-Guided AI Assistance:

  • Offers three AI-generated draft options tailored to each journalist’s interests.

  • Communicators can select and refine the best draft to match their strategy.

  • Prioritizes relevance and resonance, not just automation.

How Personalized Pitch Works in Practice

1. Input Pitch Content:

   • Users enter key pitch elements including topic, messaging, and quotes.

2. AI Draft Creation:

   • The system generates three tailored drafts based on journalist profiles.

3. Review & Send:

   • Users select the most suitable draft, make final edits, and send it via email or along with a press release — all within one interface.

Data Protection and Ethical Use

• Notified adheres to strict security protocols and global data protection regulations.

• User data and journalist profiles are safeguarded with high ethical standards.

• The system supports secure communication while respecting confidentiality.

Industry Endorsement & Early Adoption

Susan Frantz, CEO of Frantz Marketing Solutions, praised the innovation:
"By adopting AI early, we're not only streamlining our operations, but also connecting with our media clientele more effectively. This advanced approach optimizes our ability to secure media pickups, ensuring that our clients' messages resonate more deeply with their target audiences."

With Personalized Pitch, Notified is setting a new standard for modern public relations—combining the scalability of AI with the intuition of human oversight. The platform empowers communicators to build stronger journalist relationships, deliver more relevant content, and streamline workflows, all while maintaining high ethical and strategic standards. As the PR landscape evolves, tools like these are becoming essential for brands aiming to amplify their media presence and drive measurable results.

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