artificial intelligence digital marketing
Published on : Jun 10, 2025
As AI continues reshaping search engine results pages (SERPs), understanding how queries relate and which URLs consistently rank has never been more vital. Enter Floyi’s SERP Similarity Chrome Extension, launched in collaboration with TopicalMap.com. This free browser tool allows marketers, SEOs, and content strategists to compare two Google search result pages side by side and instantly highlight overlapping URLs.
What started as an internal tool for keyword clustering and topical mapping is now publicly available enabling anyone working in SEO to make faster, more accurate decisions with minimal effort.
“If you're working with SERPs, this removes the grunt work and gives you clarity fast,”
— Yoyao Hsueh, Founder of Floyi & TopicalMap.com
The introduction of AI Overviews, Search Generative Experiences (SGE), and Google’s AI Mode is transforming how search results appear.
Classic signals like blue links and featured snippets now compete with AI-powered layouts, making intent mapping more nuanced.
SERP overlap is a high-signal indicator that two queries share similar search intent.
This is essential for keyword clustering, content planning, and avoiding duplicate or cannibalizing content.
Traditional methods involve opening multiple tabs and manually checking URLs.
The SERP Similarity Extension automates and visualizes the entire process in seconds.
Run a Google search and click the extension.
It instantly collects the top organic results (cleaned and normalized URLs).
Enter a second query — the tool opens it in a background tab.
View both SERPs in a split-screen layout, with direct URL comparisons.
Overlapping URLs are automatically detected, cleaned, and matched.
Visual lines connect matching results, making it easy to see intent alignment.
Use the “Show in Tab” feature to save your current comparison.
Useful for revisiting analyses during audits or content planning.
This tool reflects the exact process used by TopicalMap.com — known for building deep, entity-rich topical maps for agencies and brands. By transforming a manual, tab-heavy workflow into a one-click process, Floyi empowers SEO teams to:
Cluster keywords more intelligently
Spot cannibalization issues
Audit content coverage gaps
Understand query intent at scale
Check whether variations of a topic bring up the same pages.
Helps you group or separate keywords for pillar and cluster strategies.
Quickly contrast two queries to see if Google treats them as similar or distinct.
Crucial for editorial planning and content differentiation.
If the same URL ranks for two very different queries, it may indicate overlap issues.
Use this insight to optimize or merge pages.
SERP-based grouping is stronger than semantic similarity alone.
Clean URL mapping ensures precision at scale.
Skip Excel sheets and side-by-side screenshots.
Speed up your workflow with visual clarity and tab reduction.
As Google leans further into AI-enhanced search, the visibility of overlapping content — or lack thereof — can be a competitive edge. Whether you're:
Building a topical map
Auditing a large site
Planning a new content cluster
Researching SERP behavior for a client
…the SERP Similarity extension gives you the ability to see what Google sees, faster and smarter.
The SERP Similarity Chrome Extension by Floyi and TopicalMap.com brings clarity and speed to one of SEO’s most tedious tasks — comparing SERPs. With just a few clicks, you can instantly see how two queries align, how URLs overlap, and where opportunities or risks exist.
In a world of evolving search experiences, tools that bring transparency and simplicity are more valuable than ever. And now, one of the most effective internal SEO tools is free for everyone to use.
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