Uscreen, the premier video monetization platform for creators and media brands, is entering a new era of leadership and strategic growth. The company has announced the appointment of Allison Yazdian as its new Chief Executive Officer, succeeding founder PJ Taei, who will now serve as Executive Chairman.

The appointment signals a pivotal moment for Uscreen as it seeks to further its influence in the booming creator economy, with Yazdian bringing a proven track record in scaling high-growth businesses and building robust customer success programs. Her leadership arrives at a time when video-based entrepreneurship and subscription models are becoming central to creator monetization strategies.

• Allison Yazdian Named CEO:

  • Former SVP of Creator Growth & Success at LTK.

  • Previously led growth at Compass, a real estate tech company.

  • Brings expertise in scaling platforms that empower creators and businesses.

  • Now leads strategy, operations, and platform expansion at Uscreen.

• PJ Taei Transitions to Executive Chairman:

  • Founded Uscreen and led it from bootstrapped beginnings to a global video tech leader.

  • Will now focus on long-term vision, strategic advisement, and innovation.

  • Continues to support company leadership as a board member.

• Uscreen’s Creator Platform Milestones:

  • Serves over 13,000 creators globally.

  • Generated nearly $1 billion in Gross Merchandise Value (GMV).

  • Supports industries including fitness, education, coaching, sports, and media & entertainment.

  • Has enabled creators to reach 15 million+ end users worldwide.

  • Over 8 billion minutes of video watched on the platform.

• Strategic Priorities for the Next Phase:

  • Deepen customer value by improving creator support and insights.

  • Expand product offerings to include more features tailored to specific creator verticals.

  • Accelerate growth by capturing a greater share of the rapidly expanding global creator economy.

  • Continue to empower creators to build subscription-based, branded video apps for their audiences.

• Yazdian’s Vision and Leadership Outlook:

  • Emphasizes opportunities in the evolving monetization models for creators.

  • Aims to bring greater scalability and personalization to the Uscreen experience.

  • Plans to harness customer feedback and data to shape a customer-first growth model.

• Industry Context – Why This Move Matters:

  • The creator economy is expected to exceed $500 billion in value by 2027.

  • Video-based platforms are the most effective monetization channels for creators today.

  • Uscreen’s infrastructure allows creators to own their audience, monetize directly, and build sustainable revenue without reliance on algorithmic social platforms.

Uscreen’s appointment of Allison Yazdian as CEO reflects a strategic intent to scale with precision in an increasingly competitive creator economy. Her experience in growth, operations, and creator success make her uniquely positioned to lead the next evolution of the platform—one focused on empowering creators through innovation, scalability, and monetization flexibility.

As PJ Taei transitions to a more visionary role, Uscreen remains anchored in its founding principles while embracing the future of video commerce, community, and content ownership. The leadership transition underscores the platform’s readiness to unlock new value for creators worldwide and establish itself as an enduring force in the video monetization ecosystem.

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