Sinclair has announced a major strategic appointment to bolster the expansion of its original content division. Daniel Maas has been named Vice President of Business Development for AMP Media, Sinclair’s digital-first content brand specializing in original podcasts, social-first video programming, and digital franchises. This newly created role underscores Sinclair’s aggressive push into the modern content ecosystem, with Maas set to spearhead the next phase of growth and monetization.

With a robust background spanning sports media, digital content creation, and business strategy, Maas is well-positioned to elevate AMP Media’s offerings and help the brand stand out in an increasingly saturated digital landscape.

• New Role Focused on Growth and Innovation:

  • As VP of Business Development, Daniel Maas will lead strategic initiatives, audience expansion, and monetization strategies.

  • He will work across AMP Media’s digital franchises, social-first video content, and podcast verticals.

  • This marks the creation of a dedicated executive role to steer AMP Media’s growth trajectory.

• Proven Track Record in Sports and Digital Entertainment:

  • Maas most recently served as Head of Media at Betr, a fast-growing sports media and gaming platform co-founded by Jake Paul.

  • There, he led the development of athlete- and celebrity-driven digital programming, creating high-engagement content for a younger, social-native audience.

• Key Leadership at Wave Sports + Entertainment:

  • Prior to Betr, Maas was EVP, Commercial at Wave Sports + Entertainment, a media brand known for launching successful shows like New Heights with NFL stars Travis and Jason Kelce.

  • He helped build the company’s commercial infrastructure and played a crucial role in driving monetization and brand development.

• Experience with Major Media Players:

  • Maas has also held key positions at DAZN, the NBA, and CBS Interactive, bringing a deep understanding of sports rights, partnerships, and digital business models.

  • His comprehensive experience bridges traditional broadcasting with new-age digital and social formats.

• Endorsement from Sinclair Leadership:

  • Kevin Cotlove, EVP and Chief Digital Officer at Sinclair, said:
    “Dan’s expertise at the intersection of media, sports, and entertainment, along with his proven ability to build compelling digital franchises, makes him a powerful addition as we expand AMP Media’s audio and social content offerings.”

• Maas’ Vision for AMP Media:

  • Maas expressed enthusiasm for the new role, stating:
    “I’m thrilled and honored to join Sinclair and help catapult its digital and social business to the next level. The company has a unique vision, and I’m excited to collaborate with this talented team to help scale audiences, expand the original content portfolio and grow monetization.”

• Academic Credentials:

  • Maas holds an MBA from NYU’s Stern School of Business and is a magna cum laude graduate of the University of Pennsylvania, further underscoring his strategic and analytical acumen.

The appointment of Daniel Maas marks a pivotal moment in Sinclair’s evolution as a digital content leader. With AMP Media gaining traction through podcasts, video series, and socially native formats, Maas’s leadership brings vision, credibility, and innovation to the forefront.

His ability to blend sports entertainment, digital growth strategies, and content innovation makes him uniquely qualified to help Sinclair tap into new demographics and revenue opportunities. As the media landscape shifts toward creator-driven storytelling and multiplatform engagement, Sinclair’s investment in AMP Media—and in leaders like Maas—signals a bold strategy to future-proof its digital media portfolio.

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