In a bold step toward reshaping the ecommerce landscape, Pattern, the global leader in ecommerce acceleration, announced a groundbreaking suite of AI-driven tools at its 2025 Accelerate Summit. These tools are designed to offer brands unprecedented intelligence and agility in the digital marketplace—across search, product optimization, creative development, and social commerce.

With AI rapidly changing how consumers discover and purchase products, Pattern’s new solutions — GEO Scorecard, Chessboard, TrendVision, and The Portal — position brands not just to adapt, but to lead in a future where data precision and content intelligence drive every sale.

1. GEO Scorecard: Visibility in the Age of AI Shopping Assistants

• Consumer behavior is evolving as users increasingly rely on AI assistants like ChatGPT and Gemini to get product recommendations, bypassing traditional search engines.

• GEO Scorecard offers a new lens into this behavior, analyzing how a brand’s products appear in AI-generated responses.

• The tool enables content and SEO teams to optimize product visibility for Generative Engine Optimization (GEO), ensuring brand presence in next-gen shopping queries.

“Consumers aren’t just searching—they’re trusting AI to decide,” said Pattern CEO Dave Wright.
“GEO Scorecard gives brands the data they need to adapt to this seismic shift.”

2. Chessboard: Smarter Content Decisions Through Data Precision

• Traditional conversion metrics treat all consumer interactions equally. Chessboard changes this with attribute-level analysis, pinpointing exact product features that drive conversions.

• This visibility modeling allows brands to prioritize key attributes, optimize listings, and spend marketing dollars more efficiently.

“Chessboard separates signal from noise,” Wright explained.
“It’s a microscope for purchase behavior—highlighting what really converts.”

3. TrendVision: Winning Social Commerce with Scalable Insights

• TrendVision is Pattern’s answer to the rise of TikTok and Instagram commerce. It analyzes trending themes, viral hooks, and emotional triggers in real time.

• Brands get ready-to-use video scripts and creative frameworks to scale social media performance without reinventing content from scratch.

• It bridges the gap between social trends and actual sales drivers, letting marketers focus on content that converts.

4. The Portal: AI-Assisted Product Imagery That Sells

• The Portal introduces a new level of automation and precision to product photography:

  • Combines high-res image capture with AI-generated contextual scenes

  • Maintains true-to-product detail, unlike standard generative image tools

  • Optimizes images using Pattern’s proprietary conversion data

• Brands can rapidly generate conversion-optimized, lifestyle visuals that feel authentic—at scale.

“It’s not just faster content; it’s smarter content,” noted Wright.
“The Portal ensures your product looks the way it performs — high-quality and conversion-ready.”

AI Isn’t Just Accelerating Commerce—It’s Rewriting It

At Accelerate 2025, Pattern made it clear: AI isn’t just a tool, it’s the new competitive edge. Each innovation introduced—GEO Scorecard, Chessboard, TrendVision, and The Portal—reinforces the company’s vision of data-driven, AI-powered commerce where precision, performance, and creativity coexist.

In an era where consumers let algorithms inform their buying decisions, brands that understand why people buy—not just what they buy—will win. And with Pattern’s suite of intelligent tools, they can do so with speed, clarity, and confidence.

“These aren’t just tools—they’re a foundation for the next chapter of digital retail,” Wright concluded.

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In a digital world where milliseconds determine engagement success, Hightouch has just raised the bar. The Composable CDP and AI decisioning platform announced Same-Session Personalization, a breakthrough that lets marketers fuse in-the-moment user behavior with rich customer profiles—all in under a second.

This launch signals the end of a long-standing trade-off in digital marketing: speed versus context. Traditionally, brands have had to act fast with limited information, or wait for deeper customer insights that arrive too late to be useful. Hightouch’s new feature bridges that gap—offering the best of both worlds.

No More “One-Size-Fits-Now” Messaging

Here’s the problem Same-Session Personalization solves:
Someone visits your site, searches flights to Los Angeles, and sees promos for tours and rental cars. Great, right? But what if that person lives in LA and already has a go-to car service? Without access to broader customer history, even “real-time” personalization risks being tone-deaf.

With Hightouch, marketers can now pull from a brand’s full data warehouse—subscription details, past purchases, browsing history, traits—and combine it with real-time signals like clicks, pageviews, and searches within the same session. The result: laser-precise experiences that feel like magic to customers.

Tejas Manohar, Hightouch Co-Founder and Co-CEO, puts it simply:

“Imagine the amount of time it takes to press the lever on a toaster. That’s how fast our same-session personalization bridges the gap.”

What Makes It a Game-Changer

• Sub-Second Response Time: Combines live session data and deep customer context in <1 second
• Limitless Data Access: Pulls from full warehouses—no need to choose between behavior and history
• 250+ Integrations: Personalize across email, web, mobile, ads, and more in real time
• Composable CDP Model: No black box—brands control where and how data is activated
• Customer Journey Sync: Not just moment-based—unified experiences across channels and sessions

This isn't just about converting a single click—it's about orchestrating multi-channel customer journeys in real time. With over 250 downstream integrations, Hightouch allows marketers to act instantly and contextually—on websites, in emails, through paid media, and beyond.

The Industry Backdrop

Hightouch’s latest move lands at a critical time. As third-party cookies crumble and privacy laws tighten, brands are scrambling to leverage first-party data more effectively. But most still face technical debt: siloed data, latency issues, and rigid martech stacks.

Same-Session Personalization fits squarely within the Composable CDP movement—where agility and modularity trump one-size-fits-all platforms. It also echoes a broader trend: AI and data tools collapsing the gap between insight and action.

Who Stands to Benefit

• Performance Marketers: Gain speed without sacrificing audience insight
• Digital Product Teams: Build smarter UX/UI flows powered by behavioral data
• Growth Leaders & CMOs: Create seamless customer journeys that adapt in real time
• Data Teams: Leverage existing warehouse investments without duplicating infrastructure

It’s already earning trust from brands like Autotrader, Calendly, Monday.com, and PetSmart. And for companies tired of staring at dashboards instead of engaging customers, Hightouch might have just made the marketer’s version of the toaster oven: fast, consistent, and always ready.

Final Thought
Hightouch’s Same-Session Personalization doesn’t just tweak the speed of marketing—it rewrites the playbook. In a world where users expect relevance right now, the ability to act on full customer context within milliseconds may soon become table stakes.

For now, it’s a clear competitive edge—and a signal that the future of real-time marketing is finally catching up to its promise.

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Tinuiti, the largest independent full-funnel marketing agency in the U.S., has been recognized by TikTok as a Media Mix Modeling (MMM) badged partner. This recognition further deepens Tinuiti’s collaboration with TikTok and underscores its leadership in data-driven marketing measurement. Alongside this achievement, Tinuiti has also introduced a cutting-edge AI SEO solution, marking a significant step in its full-funnel service evolution.

Highlights of Tinuiti’s TikTok MMM Partnership

• TikTok's Marketing Partners Program Expansion

  • Tinuiti has joined TikTok’s new MMM badge category under the Measurement umbrella.

  • The badge is part of TikTok's effort to enhance holistic marketing effectiveness.

• Proven MMM Expertise through Proprietary Tech

  • Tinuiti’s proprietary tech suite, Bliss Point by Tinuiti, enables Rapid Media Mix Modeling (rMMM).

  • This supports granular insight into TikTok’s contribution to brand performance across channels.

• Exclusive Client Benefits

  • Clients gain access to signal-resilient TikTok data and advanced MMM integration.

  • Brands benefit from optimized media investments and better campaign attribution models.

• Impact Beyond Last-Click Attribution

  • Tinuiti emphasizes TikTok’s role as an entertainment-led platform, where content drives real action.

  • The badge validates Tinuiti's capability to measure sales and ROI across the full funnel, not just conversions.

Industry Commentary and Strategic Alignment

• TikTok’s Perspective

  • Jorge Ruiz, Global Head of Marketing Science at TikTok, highlighted MMM as vital to understanding TikTok’s impact within the full marketing mix.

  • The platform aims to provide advertisers with broader, revenue-driven insights into user journeys.

• Tinuiti’s Vision

  • Jack Johnston, Senior Social Innovation Director at Tinuiti, reinforced the value of advanced, integrated measurement models.

  • Tinuiti helps clients make data-driven decisions by leveraging TikTok’s advanced MMM tools.

Furthering Innovation with Tinuiti Live and AI SEO Launch

• Tinuiti Live 2025 Highlights

  • The NYC event featured high-profile speakers from brands like Etsy, eos, OLLY, and poppi.

  • It unveiled the agency’s new go-to-market mantra: “Love Growth. Hate Waste.”—reflecting a sharp focus on performance over complexity.

• Launch of Tinuiti’s AI SEO Offering

  • The AI SEO suite enhances visibility across traditional and AI-powered search engines like Google AI Overviews and Bing Copilot.

  • Services include technical SEO, site migrations, content strategy, and retail optimization.

  • Tinuiti positions AI SEO as essential in briefing AI agents that now influence consumer decision-making.

Tinuiti’s latest partnership with TikTok and the launch of its AI SEO capabilities showcase its commitment to future-proofing marketing strategies. By leveraging robust measurement tools and embracing AI-led search innovation, Tinuiti empowers brands to optimize full-funnel performance, enhance attribution, and reduce waste in an increasingly complex media landscape.

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Orange 142, a division of Direct Digital Holdings, has launched a new social media best practices guide tailored for today’s marketers. With over 5 billion users worldwide and social commerce forecasted to account for 17% of global e-commerce by 2025, the guide is a strategic resource for marketers navigating dynamic digital platforms like Instagram, TikTok, Facebook, and LinkedIn.

Built by Orange 142’s Emerging Channels Council, the guide empowers marketers with proven strategies across organic, paid, and influencer-driven content—especially crucial in an era of privacy changes, algorithm shifts, and growing content fragmentation.

Why Social Media Now Demands a Strategic Marketing Playbook

• Rising Social Media Influence

  • Social media now plays a pivotal role in not just awareness but loyalty and conversion.

  • Platforms like Instagram and TikTok are reshaping how mid-market brands engage audiences.

• Growing Importance of Social Commerce

  • By 2025, social commerce is expected to drive 17% of global e-commerce.

  • Brands need a strategic framework to tap into this growing opportunity.

• Marketers Face Unique Challenges

  • Declining organic reach and inconsistent metrics make it harder to prove ROI.

  • Privacy regulations and emerging platforms add layers of complexity.

Best Practices from the Orange 142 Guide

• Set Platform-Specific Goals

  • Understand the unique user behavior and engagement dynamics of each platform.

  • Tailor KPIs and messaging accordingly.

• Create Content That Builds Trust

  • Develop content that balances attention-grabbing formats with authenticity.

  • Use storytelling to build emotional connections.

• Leverage Data to Inform Strategy

  • Analyze audience engagement trends to refine posting schedules and content types.

  • Make iterative improvements using real-time data.

• Real-Time Community Engagement

  • Respond quickly and authentically to comments and mentions.

  • Turn interactions into ongoing conversations.

• Maintain Brand Consistency with Flexibility

  • Stick to core messaging while adapting to new trends and platform features.

  • Balance evergreen campaigns with reactive content.

• Blend Organic, Paid, and Influencer Content

  • Use a full-funnel approach by combining reach (paid), authenticity (organic), and advocacy (influencers).

  • Optimize performance by tracking results across all content types.

• Navigate a Privacy-First Landscape

  • Adjust targeting strategies in light of evolving data privacy regulations.

  • Focus on contextual content and consent-based engagement.

Real-World Case Studies and Tactical Frameworks

• Ghia’s Instagram Storytelling

  • Leveraged Instagram-first content to tell brand stories and drive discovery.

• Nature Valley’s Viral TikTok Strategy

  • Used short-form video and platform-native tools like Reels to drive user-generated engagement and measurable growth.

• Emerging Platform Exploration

  • The guide provides early insights into Threads and Lemon8 and their potential for brand visibility.

Orange 142’s new best practices guide is a powerful resource for SMBs and agencies aiming to strengthen their digital presence. With deep strategic guidance and real-world examples, the guide equips marketers to overcome modern social challenges, engage audiences authentically, and drive business results in an increasingly fragmented digital environment.

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Knotch, the digital optimization platform trusted by Fortune 1000 brands, has announced the launch of AgentC™, a Managed AI Service for Marketers. Designed for high-performance marketing teams, AgentC helps brands execute across channels search, social, paid media, and content—by combining the intelligence of autonomous AI agents with the reliability of human verification.

Already being used by brands such as Zoom Communications, Zillow, Chime, Square, and Realtor.com, AgentC is transforming how marketing organizations plan, adapt, and scale in a fragmented and data-driven ecosystem.

Why AgentC Matters in Today’s Marketing Environment

• Marketers Are Being Asked to Do More with Less

  • Budgets are tightening. Teams are shrinking.

  • The pressure is on to deliver growth using AI—without sacrificing trust or brand integrity.

• Current Generative AI Tools Are Prone to Mistakes

  • Many AI platforms lack verification mechanisms.

  • Mistrust in outputs limits adoption and ROI.

• AgentC Provides a Verified, Strategic AI Alternative

  • AgentC not only reasons—it verifies every output using Veritas, its in-built human-in-the-loop QA agent.

  • This ensures trustworthy, execution-ready insights that help marketers make confident, data-backed decisions.

Capabilities of AgentC

• Improve Search and Social Discoverability

  • Optimizes UX, UI, and creative assets to drive visibility in both LLMs and traditional search platforms.

• Maximize Paid Media ROI

  • Identifies high-ROAS whitespace opportunities and adjusts media spend accordingly.

• Multi-Channel Attribution Insights

  • Solves attribution complexity to unlock scalable digital growth.

• Intelligent Content Transformation

  • Transforms top-performing articles and campaigns into new formats like video, social, and blog content.

• Predictive Social Strategy Development

  • Generates forward-looking content strategies to stay ahead of shifting algorithms and competition.

How Brands Are Using AgentC

• Chime: Repurposing Winning Content at Scale

  • Turned high-performing articles into ready-to-use YouTube scripts.

  • Unlocked new channels while saving time and budget.

• Realtor.com: Surfacing Blind Spots and SEO Shifts

  • Detected emerging user behaviors and LLM-influenced search changes.

  • Delivered actionable insights months ahead of traditional analytics.

• Agency Partnerships

  • AgentC is helping agencies scale strategy services, reduce delivery times, and maintain brand nuance without increasing headcount.

What Sets AgentC Apart

• Built for Enterprise Teams

  • Designed to integrate into in-house workflows without steep onboarding.

• Autonomous Reasoning + Human Oversight

  • Ensures reliable, context-aware outputs ready for execution.

• Veritas Verification Layer

  • Stress-tests every recommendation for logic, credibility, and brand alignment.

• Client Roster of Innovators

  • Trusted by leading financial services firms, fintech brands, and major tech platforms.

In an era where marketing speed must meet precision, AgentC by Knotch is rewriting the rules. By delivering verified, strategic AI outputs across search, social, and paid media, AgentC helps marketers do more—with less risk, faster time to insight, and greater confidence in their campaigns.

For marketing teams looking to optimize every dollar, every channel, and every message, AgentC is not just another AI tool—it’s the AI partner built for outcomes, not outputs.

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Omnicom has once again solidified its position as a global leader in marketing effectiveness by being named the Most Effective Holding Group in the 2024 Effie Index®. This recognition marks the second consecutive year and the third time in four years that Omnicom has earned this top distinction, demonstrating its consistent ability to deliver impactful, results-driven campaigns worldwide.

The Effie Index, regarded as the global benchmark for marketing effectiveness, evaluates the performance of agencies, networks, and holding companies based on results from Effie Awards competitions across the globe.

Omnicom’s Dominance in the 2024 Effie Index

• #1 Most Effective Holding Group (Global)

  • Omnicom secured the top ranking for the second year in a row.

  • Recognized for setting industry standards in marketing effectiveness.

• High Rankings Among Agency Networks

  • BBDO Worldwide ranked 3rd globally.

  • DDB Worldwide ranked 4th globally.

• Top Performing Agency Office

  • AlmapBBDO named the Most Effective Agency Office globally for the second consecutive year.

• Regional Excellence in Latin America

  • Omnicom crowned #1 Holding Group in the region.

  • BBDO Worldwide and AlmapBBDO also led as the top network and agency office respectively.

Leadership Commentary on the Recognition

• John Wren, Chairman & CEO of Omnicom, stated:
  “Being recognized at the top of the Effie Index repeatedly shows how our people and agencies are staying ahead of the curve. I’m proud of their dedication and creativity.”

• Traci Alford, Global CEO of Effie Worldwide, emphasized:
  “Omnicom has once again secured the #1 position… an achievement that reflects a deep-rooted commitment to building a culture of effectiveness.”

What the Effie Index Represents

• Comprehensive Global Ranking

  • Compiled annually based on finalist and winner data from Effie Awards competitions globally.

  • Recognizes organizations that deliver campaigns with real business impact.

• Standard of Marketing Excellence

  • Recognized companies consistently create work that drives outcomes, not just output.

  • The index is used as a performance benchmark by leading marketers and agencies.

Additional Industry Accolades for Omnicom in 2024

• Named Holding Company of the Year by:

  • Gerety Awards

  • MediaPost

  • WARC’s Effective 100 List

These recognitions further reinforce Omnicom’s industry leadership and unwavering focus on effectiveness and innovation in the marketing ecosystem.

Omnicom's continued dominance in the 2024 Effie Index not only affirms its global leadership in marketing effectiveness but also highlights the strength and vision of its agency networks. With BBDO, DDB, and AlmapBBDO driving excellence across geographies, Omnicom is clearly setting the benchmark for performance, creativity, and meaningful business results in an evolving marketing landscape.

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Heimdal, a top-tier provider of unified cybersecurity solutions, has launched Episode 2 of its podcast series, The MSP Security Playbook. This episode features guest Paul Green, a renowned MSP marketing expert, who offers strategic advice on client relationship building, marketing best practices, and how MSPs can effectively justify cybersecurity investments.

This episode provides actionable takeaways for managed service providers (MSPs) looking to boost both their growth and client retention in a competitive cybersecurity landscape.

Insights from Paul Green on MSP Growth & Retention

• A Three-Step MSP Marketing System

  • Build Audiences: Identify and grow a targeted list of potential clients.

  • Grow Relationships: Nurture these contacts through consistent, value-driven communication.

  • Convert Relationships: Turn long-standing trust into signed clients, acknowledging that sales cycles can take years.

• The “Only You” Rule

  • Focus your time only on the tasks that only you can do.

  • Delegate, outsource, or automate the rest to maximize efficiency and growth.

• Client Retention is the New Growth

  • MSP clients are generally slow to onboard and slow to leave.

  • Invest early in building strong relationships, as they’re vital for long-term success.

Hot Seat Segment: Justifying Security Investments

• Many MSPs struggle to convince clients to invest in robust cybersecurity solutions.

• Paul Green shares messaging strategies to help MSPs communicate the real business impact of cybersecurity.

• Key tip: Position security as an essential business continuity and trust factor, not just a technical upgrade.

Strategic Quote from the Episode

“Your goal with all of your marketing is to get the right message in front of the right person at the right time. Because it could be another 10 years before they’re ready to switch again.” – Paul Green

Episode 2 of The MSP Security Playbook underscores Heimdal’s mission to empower MSPs with strategic insights that go beyond technical know-how. With expert advice from Paul Green, this episode provides practical frameworks for building scalable marketing systems, improving client retention, and defending the value of cybersecurity investments.

MSPs looking to grow sustainably will find this episode a must-listen resource for enhancing their service offering and securing long-term success.

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In a strategic move poised to redefine high-end branded storytelling, NMG Network the bespoke media house behind luxury names like Auberge Resorts and Marriott’s elite properties has partnered with Exclusive Resorts, the premier club for ultra-high-net-worth (UHNW) families. This collaboration aims to launch an exclusive content platform designed to connect luxury brands with one of the most selective, affluent, and trust-based audiences in the world.

Launching in September, the multi-format platform will include print, digital editorial, immersive experiences, video storytelling, and even in-residence brand integrations—all carefully curated to align with the expectations of Exclusive Resorts’ elite membership base.

Platform Overview: Curated Luxury Meets Immersive Media

• Biannual Print Magazine Launching September

  • A visually stunning publication reimagined for the modern UHNW reader.

  • Print content distributed across 400+ private Club residences and to 4,500+ member families.

• Diverse Media Formats Beyond Print

  • Includes editorial video, experiential activations, and digital-first storytelling.

  • Full integration into Exclusive Resorts' physical properties and digital channels.

• Holiday Gift Guide Coming in November

  • A tightly curated guide featuring premium products and experiences aligned with member lifestyles.

  • Ideal touchpoint for luxury brands during the peak gifting season.

Editorial Excellence Led by Jackie Caradonio

• Veteran Luxury Editor

  • Former editor at Departures, Robb Report, and Travel + Leisure.

  • Brings two decades of refined, global lifestyle storytelling experience.

• Content with Cultural Resonance

  • Focused on travel, art, culinary, fashion, wine, and thought leadership.

  • Combines high-quality photography and rich narratives to engage discerning readers.

Audience Access: A Closed Ecosystem of Affluent Decision-Makers

• Reach Across 75+ Destinations

  • The Club manages a $1B real estate portfolio for affluent travelers.

  • Members receive content at home and in-residence, driving consistent brand exposure.

• Carefully Vetted Brand Integration

  • Only brands that meet Exclusive Resorts’ high trust standards will be featured.

  • Every activation is designed to align with Member lifestyle and values.

• Data-Backed Engagement

  • Ongoing investments in LLM-based personalization and a digital community platform ensure that content reaches Members in contextually relevant ways.

Strategic Intent: From Content to Connection

“We don’t just want to place media—we want to create connection.”
– Jason Cutinella, CEO, NMG Network

• The goal is to move beyond traditional placements to experiences that drive authentic engagement.

• The platform’s design reflects how UHNW individuals live, travel, and invest.

Brand Differentiation: Why This Partnership Stands Out

• Vertically Integrated Luxury Platform

  • Exclusive Resorts has evolved into a lifestyle ecosystem, not just a travel service.

  • Adds media, community, and curated shopping to its real estate and events portfolio.

• Trust as the Ultimate Currency

  • Members are highly selective, placing credibility and curation above all.

  • The platform acts as a gatekeeper and curator, not just a content distributor.

• Future-Proof Marketing for Luxury Brands

  • Offers brands rare access to a closed-loop ecosystem of loyal, affluent, and receptive consumers.

  • Potential for data-enriched personalization and scalable experiential marketing.

The partnership between NMG Network and Exclusive Resorts represents a powerful evolution in AdTech for the luxury sector. By integrating high-touch content with ultra-selective distribution and lifestyle relevance, the new platform sets a new benchmark for trust-based, immersive brand storytelling. For brands targeting UHNW audiences, this isn’t just a media opportunity—it’s a gateway into a rarefied world of connection, trust, and influence.

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