RainFocus™, a next-gen event marketing platform, has once again earned the prestigious recognition of being named a Leader in Gartner’s Magic Quadrant for Event Marketing and Management Platforms. This placement highlights RainFocus' robust capabilities, strategic vision, and ability to consistently deliver value across various marketing use cases.

Highlights from the Gartner Recognition:

• Gartner Magic Quadrant Overview:

  • Offers an analytical view of market vendors.

  • Evaluates event technology providers on vision and execution.

  • RainFocus was one of eight vendors assessed.

• Why RainFocus Stands Out as a Leader:

  • Consistently supports core event marketing and management needs.

  • Recognized for high customer satisfaction and strong implementation results.

  • Maintains market momentum and strong visibility.

• Technology and Integration Strengths:

  • Deep integrations with Salesforce and leading martech platforms.

  • Adobe partnership facilitates real-time segmentation and personalized campaigns.

  • CRM connectors help unify customer data and improve campaign automation.

• Customer-Centric Innovation:

  • Clients benefit from unified sales and marketing alignment.

  • Insights from events flow directly into CRM systems, enhancing lead tracking and conversion.

  • Event templates and scalable programs enable consistent branding and faster execution.

• Strategic Focus on Field Marketing:

  • Allows local execution of centrally managed campaigns.

  • Ensures compliance, brand alignment, and operational efficiency at scale.

• Commitment to AI and Customer Experience:

  • AI-driven features tailored for events of all sizes.

  • Extensive feedback channels contribute to continuous product innovation.

  • Strong customer relationships reinforce platform leadership.

RainFocus’ recognition as a Leader in Gartner’s Magic Quadrant for the second consecutive year reinforces its status as a top-tier platform in the event marketing space. By delivering seamless CRM integrations, scalable field marketing capabilities, and AI innovation, RainFocus continues to shape the future of event-driven marketing.

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