ZoomInfo,  a leading Go-To-Market Intelligence Platform, has announced a strategic partnership with Five by Five (5x5) Data, a collaborative data provider. This partnership is set to enhance ZoomInfo’s B2B data supply chain with access to 5x5’s highly validated, member-contributed data, resulting in improved data accuracy, reduced data decay, and greater campaign performance for users.

Highlights of the ZoomInfo and 5x5 Partnership:

• Access to 5x5’s Identity Graph:

  • Utilizes one of the largest ecosystems of behavioral and contact data.

  • Data is continuously verified by a network of contributing member organizations.

  • Enables ZoomInfo to leverage live, validated data to power its intelligence engine.

• Reduction of Data Decay and Enhanced Accuracy:

  • Data sourced from a "living" identity graph that evolves in real-time.

  • Improved accuracy means more actionable insights and targeted outreach.

  • Customers benefit from fresh and reliable business intelligence.

• Strengthening Go-To-Market Execution:

  • ZoomInfo’s platform integrates foundational data with buyer intent signals.

  • Enables go-to-market teams to target ready-to-buy prospects with precision.

  • 5x5 Data's contribution ensures improved campaign timing and targeting accuracy.

• Innovation in Data Strategy and Privacy:

  • Emphasizes data privacy compliance and innovation in sourcing and validation.

  • Supports responsible data practices while empowering data-driven marketing.

  • Aligns with ZoomInfo’s vision of a more dynamic and reliable B2B intelligence model.

• Statements from Leadership:

  • Brandon Tucker, ZoomInfo CDO: Partnership helps build a trustworthy, evolving data ecosystem.

  • Brian Perks, 5x5 Co-founder: Validates 5x5’s mission to democratize access to intelligent, verified data.

ZoomInfo’s partnership with 5x5 Data reflects a major step forward in the evolution of B2B data intelligence. By incorporating real-time, member-validated data, ZoomInfo can now deliver more precise, actionable, and reliable information. This collaboration is poised to improve customer outcomes, minimize data decay, and solidify ZoomInfo’s leadership in go-to-market innovation.

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