Northbeam, a leader in marketing attribution, today introduced its Clicks + Deterministic Views model—a first-of-its-kind solution that gives marketers a complete view of how campaigns drive purchases. Developed in partnership with Meta, TikTok, Snapchat, Pinterest, Axon, MNTN, and Vibe, the model ties verified ad views and clicks directly to first-party transaction data, eliminating the guesswork of traditional attribution.

Alongside the launch, Northbeam announced a strategic growth investment led by HighPost Capital and Silversmith Capital Partners, aimed at expanding platform integrations, scaling go-to-market efforts, and driving further innovation.

Closing the Attribution Blind Spot

Traditional click-only attribution models have long overlooked the impact of upper-funnel awareness and prospecting campaigns. Northbeam’s approach captures both clicks and verified views, allowing marketers to:

• See beyond clicks with full campaign visibility

• Quantify how awareness campaigns influence purchases

• Achieve deterministic accuracy—every conversion is backed by verified data

• Optimize budget allocation with confidence

• Gain cross-platform clarity with integrated pixel and order data

• Preserve privacy with clean room data processing

• Reduce wasted spend by avoiding over-crediting last clicks

“Awareness ads are often undervalued because traditional attribution favors last-click interactions,” said Stas Goldobin, VP of Product at Northbeam. “Every conversion in our model is verified—marketers finally get a full picture from view to click to purchase, so they can move faster and invest smarter.”

Proven Results for Early Adopters

In early tests with leading direct-to-consumer brands, Northbeam’s new model delivered dramatic lifts:

• 283% increase in attributed transactions for a luggage brand

• 175% lift in attributed revenue for a top CPG company

• 550%+ lift in attributed transactions for a cosmetics brand

By providing a single source of truth, marketers can now measure the true impact of upper-funnel campaigns, optimize spend across channels, and confidently scale programs that drive revenue.

Strategic Investment Supports Growth

The accompanying strategic investment from HighPost Capital and Silversmith Capital Partners positions Northbeam to accelerate its product innovation and expand platform integrations.

“Northbeam isn’t just improving attribution—they’re rewriting the rules of performance marketing,” said David Moross, Co-Founder and CEO of HighPost Capital. “Marketers want truth over guesswork, and Northbeam delivers unmatched clarity, speed, and scale.”

“With HighPost joining as a new partner and Silversmith deepening their commitment, we’re positioned to help more businesses grow with confidence,” added Austin Harrison, CEO of Northbeam. “Our mission is to give marketers speed and certainty to act on what works—driving real results.”

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CAYIN Technology is stepping up the digital signage game with its new universal e-Paper integration, designed to bring real-time data to any e-Paper device across industries. The solution targets efficiency, sustainability, and brand visibility, offering ultra-low power consumption, sunlight readability, wide viewing angles, and automated content updates.

Universal Compatibility for Any Device

CAYIN’s e-Paper solution works seamlessly with any e-Paper device, regardless of brand, model, or size. Businesses can integrate data from ERP, POS, transportation, hospital systems, and other databases—eliminating manual updates and ensuring displays always show the latest information.

Key features include:

• Support for schedules, price lists, inventory, room statuses, and more

• Customizable layouts with corporate branding and multilingual content

• Automated updates for accurate, consistent displays

Driving ESG and Sustainability Goals

The integration helps organizations meet environmental, social, and governance (ESG) objectives. Its paperless approach and low energy use significantly reduce carbon footprint while extending device lifespan. Benefits include:

• Energy savings and reduced environmental impact

• Elimination of printed materials

• Long-lasting displays with minimal maintenance

Superior Readability and Practicality

CAYIN’s e-Paper displays offer crisp, high-contrast visuals, even under direct sunlight, with a 180° viewing angle, making them ideal for:

• Outdoor signage and public spaces

• Transportation schedules and wayfinding

• Environments with varying light conditions

Multi-Industry Applications

The solution caters to a wide range of sectors, enhancing operational efficiency and brand image. Typical use cases include:

• Corporate offices and classrooms: meeting and class schedules

• Retail: promotions, product pricing, and inventory updates

• Healthcare: patient and room status boards

• Factories and logistics: production and operations displays

With its universal compatibility and focus on sustainability, CAYIN’s e-Paper integration promises to streamline communication, reduce costs, and deliver consistent, real-time information across multiple industries.

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Gladius Communications, a leader in strategic and transformation communications, has acquired Kylee Social, a boutique digital and social media agency, to strengthen its data-driven creative and digital engagement capabilities.

As part of the acquisition, Kylee Social founder Paige Knapp joins Gladius as Vice President, leading the firm’s new digital and social media practice. This move positions Gladius to deliver fully integrated communications programs, combining high-level strategy with measurable digital activation and community management.

“Combining forces with Gladius gives our team the scale and strategic breadth to amplify the impact we've built for clients since our inception in 2020,” said Paige Knapp, CEO of Kylee Social. “By integrating a data-driven approach and social-first expertise with Gladius’ strategic depth, we can help clients create greater business impact, stay ahead of trends, and tell richer stories than ever before.”

The acquisition expands Gladius’ capabilities across change communications, transformation, public relations, thought leadership, employee engagement, digital content, social media management, analytics, and paid social advisory services. Clients of both firms benefit from integrated planning and execution with measurable outcomes.

“Paige and the team at Kylee Social are absolute experts in the digital and social media space,” said B.J. Talley, Founder & President of Gladius Communications. “Together, we are better positioned to help clients accelerate growth, build stronger audience communities, and measure clear, meaningful business outcomes.”

This marks Gladius’ second strategic acquisition since October 2024, following its purchase of Marcoux Strategies, which strengthened its corporate communications solutions for the defense technology sector.

By combining strategic counsel with robust digital execution, Gladius aims to offer modern, comprehensive communications solutions that drive measurable business results in an increasingly digital-first world.

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Oracle is giving customer experience (CX) leaders a new set of AI-powered teammates. The company today rolled out role-based AI agents within Oracle Fusion Cloud Applications, designed to help marketing, sales, and service teams automate grunt work, connect data, and unlock new revenue opportunities—all without leaving their existing workflows.

The move expands Oracle’s ongoing AI-first push across its cloud ecosystem, reinforcing its strategy to bake intelligence directly into business processes rather than layering it on top.

“AI agents are transforming customer engagements from reactive, manual, and cumbersome processes into proactive strategies that enable organizations to scale quality experiences,” said Chris Leone, EVP of Applications Development at Oracle. “The new agents in Oracle Fusion Applications help CX leaders deliver personalized support, deepen loyalty, and unlock new revenue opportunities.”

Automating CX—Without the Add-Ons

Unlike standalone AI tools that require third-party integrations, Oracle’s new agents come prebuilt and embedded within Fusion Applications at no extra cost, running natively on Oracle Cloud Infrastructure (OCI).

That means users can deploy AI-driven recommendations, automations, and insights without toggling between platforms—a notable differentiator as enterprises wrestle with tool sprawl across their CX tech stacks.

Marketing Gets Smarter

For marketers, Oracle has introduced several agents focused on precision targeting and personalization.

• Account Product Fit Agent: Prioritizes customers most likely to buy using predictive scoring and engagement data.

• Buying Group Definition Agent: Maps roles and personas across industries using title algorithms for sharper campaign focus.

• Model Qualification Agent: Identifies high-fit audiences and flags data gaps to improve campaign performance.

Together, these tools give marketers a data-driven way to home in on accounts most ready to convert—something B2B teams often spend months trying to do manually.

Sales Teams Get a Digital Wingman

Sales reps get their own AI assistants that act like digital wingmen during deal cycles:

• Deal Advisor Agent surfaces expert insights from internal documentation and case studies.

• Quote Assistant and Product Recommendations Agent streamline quoting and upsell suggestions.

• Lead Advisor Agent condenses lead activity and recommends next-best actions.

• Contract and Quote Summary Agents summarize legal and deal data for quick decision-making.

This constellation of sales-focused AI tools aims to reduce friction in deal management—an area where Oracle competes directly with Salesforce’s Einstein GPT and Microsoft’s Copilot for Dynamics 365.

Service Gets Predictive Intelligence

Customer service, long the toughest nut to crack in CX, is also getting smarter automation.

• Triage and Escalation Prediction Agents analyze service requests to predict and prevent escalation risks.

• Self-Service and Request Creation Agents automate ticket generation and guide customers through DIY resolutions.

• Work Order Agent pre-fills technician dispatch details to ensure first-time resolution.

• Service Request Clustering Agent identifies recurring issues to reduce duplicate work.

These capabilities put Oracle in the same league as Zendesk’s AI for CX and ServiceNow’s workflow automation, but with the advantage of deep native integration across the entire Fusion ecosystem.

Why It Matters

AI agents are becoming the backbone of enterprise software, redefining how customer-facing teams operate. Oracle’s approach stands out for embedding AI directly into its applications—no separate subscription, no retraining required.

It’s a bold statement in the broader AI arms race among enterprise SaaS vendors, where differentiation increasingly hinges on native intelligence rather than bolt-on features.

With these role-based AI agents, Oracle isn’t just promising efficiency—it’s positioning Fusion Cloud as a fully automated operating system for customer experience.

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For years, B2B marketers have obsessed over bringing buyers to their websites—only to lose them at the finish line. Despite high-intent traffic, most visitors encounter generic pages that fail to engage or convert. The result: SaaS median website conversion rates hover below 1%, leaving a massive hole in the pipeline.

Breakout, a startup building an AI Inbound SDR platform, thinks it has the fix. The company today launched “Blocks,” a new product line designed to turn static website elements into intelligent, AI-driven conversion interfaces. Rather than passively waiting for visitors to fill out forms, Blocks dynamically adapt content and calls-to-action in real-time based on who’s browsing.

A Cure for Static Websites

As marketers pour budget into SEO, ads, and social media to drive traffic, Breakout argues the real missed opportunity is what happens after visitors arrive.

“Websites are the one place where you have a buyer's undivided attention, yet we offer a one-size-fits-none experience,” said Sachin Gupta, Breakout’s Co-founder and CEO. “We’re giving marketers the tools to design intelligent, AI-powered conversion journeys on their own turf.”

Breakout’s approach already has traction. HackerEarth CEO Vikas Aditya credits the technology with transforming his company’s site into “our most effective pipeline generator,” generating 21% of their pipeline in the last quarter alone.

How Blocks Work: Real-Time Personalization at Scale

Each “Block” is a modular AI action designed to tailor the visitor journey instantly.

• Visitor Identification: Builds a 360° buyer profile using reverse-IP data, UTM parameters, CRM info, and on-site behavior.

• Knowledge Graph: Scans FAQs, case studies, sales transcripts, and product docs to identify the most relevant content for that visitor.

• Atomic Actions: Triggers real-time updates—from rewritten headlines and contextual case studies to video demos or live sales handoffs.

• Feedback Loop: Learns continuously from every click and scroll, refining recommendations with each interaction.

The system effectively turns existing marketing assets—case studies, videos, demos, whitepapers—into living, adaptive interfaces that react to visitor intent.

The Bigger Picture: The Next Phase of Inbound

The launch of Blocks underscores a growing shift in B2B marketing: AI-native web personalization. Where traditional inbound marketing relied on nurture sequences and chatbots, tools like Breakout’s Blocks aim to bring that intelligence directly to the landing page.

This places Breakout in an emerging category alongside firms like Mutiny and Pathmonk, which are also using AI to optimize buyer journeys. But Breakout differentiates itself by framing Blocks as “atomic,” composable building units—more akin to AI Lego pieces than pre-set personalization templates.

If the company’s early results hold, Blocks could signal the end of static B2B websites and the rise of adaptive, intent-aware web experiences that behave like smart SDRs—just without the cold calls.

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In an era when digital marketing promises often outpace delivery, Twin Shores Marketing has earned something money can’t buy: credibility. The Long Island-based firm announced it has achieved Better Business Bureau (BBB) accreditation with an A rating, a recognition reserved for companies that meet the bureau’s rigorous standards of trust, transparency, and accountability.

BBB accreditation isn’t a rubber stamp—it’s a vetting process that measures how consistently a business upholds ethical practices and resolves customer issues. For a marketing agency, where reputation is the product, it’s a meaningful milestone.

“Achieving BBB accreditation is a reflection of our team’s hard work and dedication to upholding the values of integrity and excellence,” said Scott Resnik, CEO of Twin Shores Marketing. “We’re thrilled to be recognized by such a respected organization and remain committed to providing our clients with the highest level of service.”

Pay-for-Performance with a Personal Touch

Founded and headquartered in New York’s Long Island, Twin Shores Marketing has built its reputation by focusing on what smaller businesses often struggle with most: trust and visibility.

The agency’s specialty lies in reputation management, review generation, and comprehensive digital campaigns that make local brands appear larger and more competitive. Its pay-for-performance model—no retainers, no long-term contracts—puts results ahead of rhetoric, ensuring clients only pay when they see growth.

That business model, paired with hands-on service, has earned Twin Shores a loyal customer base that often cites the firm’s “family-like” approach as a key differentiator.

A Seal of Trust in a Noisy Market

Earning BBB accreditation adds more than a logo to the company’s website—it offers clients a verified layer of assurance. In a market crowded with marketing vendors promising quick wins, the BBB “A” rating signals that Twin Shores not only talks transparency but practices it.

It’s also a timely win. As small and medium-sized businesses increasingly seek measurable ROI and reliable partners, ethical marketing firms with verified credibility are becoming more valuable than ever.

For Twin Shores, the recognition is both a reward and a promise—to keep helping clients grow without compromising on integrity.

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Circana is bringing fresh intelligence—and design—to the world of marketing measurement. The analytics giant today announced the next generation of its Marketing Foresight® solution, the company’s flagship optimization and simulation tool for global Marketing Mix Modeling (MMM) projects.

The updated platform introduces a more intuitive and visually engaging interface, powered by AI and machine learning, to help marketers simulate, optimize, and forecast campaign performance with greater speed and clarity.

“Our goal was to create a solution that is not only powerful but also intuitive and accessible for our clients,” said Harvey Goldhersz, Executive Vice President of Product at Circana. “By integrating AI and focusing on a seamless user experience, we’re empowering clients to make faster, more strategic decisions that drive growth.”

From Complexity to Clarity

Marketing Foresight has long been a key tool for brands managing global MMM initiatives—where marketers seek to understand how different channels, budgets, and tactics contribute to sales. The new release takes that foundation and layers in AI-driven simulation, always-on access, and natural language processing (NLP) capabilities.

Instead of requiring analysts to translate statistical models, the upgraded tool can now generate plain-language insights and recommendations. Marketers can ask questions, model scenarios, and instantly view the impact of shifting spend between channels, creative types, or geographies.

“Marketing Foresight is a strategic asset for our clients, and this launch elevates its value proposition immensely,” said Yeimy Garcia Smith, Senior Vice President of Global Measurement at Circana. “We’ve reimagined the marketer experience—moving from static, analyst-dependent tools to a dynamic, intuitive interface that speaks the language of marketing-driven growth.”

A Unified View for Strategy and Execution

Available globally, the next-gen Marketing Foresight bridges long-term strategy with short-term tactical planning in a single, unified environment. Clients gain access to store-level models, granular consumer response data, and cross-market simulations—all designed to deliver actionable intelligence at scale.

The platform’s marketer-centric recommendations also guide users through complex datasets, surfacing the “next best move” for each scenario. With always-on access and executive summaries generated in real time, Circana aims to make marketing optimization as continuous as campaign measurement itself.

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The Go-To-Market (GTM) gap—the distance between having a strategy and actually executing it—has become one of the biggest drains on business productivity. ZoomInfo (NASDAQ: GTM) wants to close that gap. The company today launched Copilot Workspace, an AI-powered execution engine designed to unify how sales, account management, and customer success teams operate.

Copilot Workspace consolidates the fragmented GTM tech stack into a single interface, transforming how revenue teams execute strategy by embedding intelligence directly into daily workflows.

“The problem for today’s sales teams isn’t a lack of strategy or tools—it’s that execution has become too complex,” said Henry Schuck, CEO and Founder of ZoomInfo. “Copilot Workspace solves this by giving sellers one workspace with complete buyer context and AI that handles the administrative work. When you make selling simple, execution becomes effortless.”

The $2 Trillion GTM Execution Problem

According to Boston Consulting Group, companies waste over $2 trillion annually through inefficiencies in sales, general, and administrative costs. The problem isn’t just wasted effort—it’s a structural flaw in how modern organizations deploy go-to-market strategies.

Layer onto that an AI-driven disruption in how customers buy. Gartner predicts that inbound search traffic will drop 25% by 2026, as AI-generated answers replace traditional search clicks. That means fewer inbound leads and a rising need for intelligent, proactive outbound efforts.

ZoomInfo’s Copilot Workspace addresses both challenges by turning a jumble of disconnected GTM tools into one adaptive, AI-driven workspace built for action rather than administration.

AI at the Core of Execution

Today’s average enterprise uses 23 GTM technologies, often resulting in data silos and fragmented workflows. Copilot Workspace breaks down these silos by integrating with Salesforce and other CRM and sales engagement platforms, pulling insights and signals from across the GTM stack into one unified view.

From there, AI agents take over repetitive work—researching accounts, generating follow-ups, monitoring buying signals, drafting outreach, updating CRM fields, and surfacing next-best actions. These agents learn continuously from user behavior, market shifts, and buyer responses, making the workspace smarter and more personalized over time.

The result is an always-on execution engine that enables revenue teams to act with precision, speed, and complete buyer context—key traits in a market increasingly defined by automation and shrinking attention spans.

Simplifying the Complexities of Selling

ZoomInfo has long positioned itself as the GTM Intelligence Platform, providing companies with deep data insights into buyers and markets. Copilot Workspace builds on that foundation by turning intelligence into execution.

The platform gives sellers a central hub where every interaction, signal, and opportunity is visible in real time. Instead of juggling apps and manually syncing data, users can focus on building relationships, advancing deals, and driving growth.

For organizations ranging from startups to Fortune 500s, the promise is clear: fewer tools, less friction, faster revenue.

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