In a market flooded with either overpriced agencies or DIY content chaos, StoryVid enters the scene with a clear mission: help growth-minded Kentucky businesses create video content that’s not just sleek, but built to perform.

The newly rebranded video production agency, founded by creative director Alex Masterson, officially launched this week with a no-fluff, strategy-first model that promises end-to-end, high-output production systems for businesses that are ready to scale.

“Most businesses don’t need a $100K video—they need consistent, on-brand content that moves the needle,” said Masterson. “We’ve built StoryVid to deliver just that—fast, strategic, and scalable.”

Built for Marketers, Not Filmmakers

While many agencies still sell video as a one-off asset, StoryVid flips the script, designing each production to serve as a content engine. A single shoot can yield 15+ deliverables—think A/B testing variations, thumbnails, GIFs, vertical cutdowns for TikTok and Instagram, or explainer edits for product pages.

This model helps brands maximize their investment while minimizing content gaps. Video isn’t just a campaign add-on—it’s the campaign.

Strategy First, Then Storytelling

Unlike creative shops that prioritize aesthetics over outcome, StoryVid begins with the business goal: product launch, conversion boost, brand refresh—you name it. The team then builds the video concept backward from that target, optimizing each asset for channel, audience, and performance.

“A great story without a strategy is just a nice distraction,” Masterson noted. “We build with intent—every cut, frame, and format is tied to the funnel.”

Agile Team, Scalable Output

StoryVid runs lean—but wide. Rather than keeping a bloated in-house team, the agency works with a curated network of editors, motion designers, cinematographers, and strategists—tapping only what’s needed for each job. This modular model keeps costs low, turnaround fast, and quality high.

Clients benefit from working directly with a dedicated team, not bouncing between siloed departments or account managers who don’t touch the creative.

Services Designed for Today’s Platforms

StoryVid offers a full suite of video formats with growth marketing baked in:

• Brand commercials with strong hooks and call-to-actions

• Explainer videos—live-action, animated, or hybrid

• Product launch content designed to convert

• Testimonial and case study videos to build trust

• Social-first micro-content for TikTok, LinkedIn, Instagram

• Multi-platform edits optimized for size, speed, and scroll-stopping visuals

It’s the kind of modern, modular marketing support that in-house teams often dream about but rarely achieve.

Local Roots, National Standards

Despite its scalable model, StoryVid keeps production local—tapping into Kentucky’s creative talent pool and rejecting the idea that great video must come from LA or New York.

“We’re proud to raise the bar right here,” Masterson said. “There’s no need to import creativity when we’ve got the skills at home.”

Built for Growth, Not One-Offs

While StoryVid offers project-based work, its sweet spot is longer-term partnerships—monthly retainers, ongoing campaigns, and embedded creative support that function like an extension of the client’s marketing team.

“We’re not chasing film festival trophies,” said Masterson. “We’re building content that grows businesses—and that’s the only metric that matters.”

As more Kentucky startups and established brands seek agile, data-savvy creative partners, StoryVid is positioning itself as the go-to content engine for a modern era of performance-first video marketing.

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Lemon Digital HQ just added a major brain to its brand muscle.

The influencer marketing and brand development agency announced the launch of Lemon IQ, a Gen Z-focused research and strategy arm designed to help brands avoid the all-too-common fate of tone-deaf campaigns. Think of it as a direct pipeline into the cultural operating system of the most elusive and economically powerful generation: Gen Z, with over $450 billion in global spending power.

Culture Meets Commerce

“We built Lemon IQ to bridge the gap between smart brand strategy and actual Gen Z insight,” said Sarah Reilly Engel, co-founder of Lemon Digital HQ. “Modern brand growth lives at the intersection of culture and commerce—and Gen Z defines both.”

Engel, along with co-founder Jennifer Powell, brings serious pedigree from the creator economy, with backgrounds spanning LTK, Next Models, and work for brands like Armani, Blue Lagoon, and Brilliant Earth. With Lemon Digital HQ, they’ve consistently delivered influencer activations and brand experiences that resonate. Now, with Lemon IQ, they’re adding something most influencer agencies lack: a feedback loop backed by data, research, and Gen Z's own voices.

Real Voices, Real Feedback

The core of Lemon IQ’s methodology is simple but potent: start with Gen Z, not just personas. The team convenes student influencers aged 16–28 for structured focus groups, supplements those sessions with surveys, and delivers reports brands can act on—before they commit major budgets to production or ad spend.

But IQ doesn’t stop at insight. Those same student participants often become campus ambassadors, turning firsthand feedback into real-time promotion. The result is a feedback-to-flywheel model that’s part research lab, part activation engine.

“Too many brands are flying blind,” said Powell. “We’ve seen launches flop because they were built on stale assumptions. With Lemon IQ, you get breathing, evolving feedback.”

Timing Is Everything

This launch isn’t happening in a vacuum. The runaway success of Rhode, recently acquired by e.l.f. Cosmetics for $1 billion, is a case study in combining top-tier storytelling with grassroots Gen Z engagement. Rhode’s playbook—using creators for halo storytelling and campus ambassadors for community buy-in—is exactly the flywheel Lemon IQ is optimizing.

Not Just for Startups

While Gen Z-first DTC brands are obvious customers, Lemon IQ is already being tapped by established retail and CPG players looking to validate product-market fit, de-risk campaigns, and rewrite tired brand narratives.

For example, a legacy beauty brand might use IQ to:

• Pressure test new packaging or shade ranges

• Test campaign messaging with 18-year-old freshmen and 28-year-old early career professionals

• Identify overlooked creators shaping beauty culture on TikTok and YouTube

• Launch a paid ambassador program fueled by peer-to-peer recommendations

Why It Matters

Gen Z isn’t just another demo—they’re a culture engine, often reshaping platforms, language, and product expectations in real time. And they can sniff out inauthenticity in seconds.

By combining bottom-up feedback with top-down brand strategy, Lemon IQ offers something refreshingly rare: a chance to co-create with the audience that decides what sticks.

“We’re not just measuring sentiment,” said Engel. “We’re helping brands build with Gen Z, not just for them.”

Lemon Digital HQ

Founded in 2020, Lemon Digital HQ blends brand development, market research, and influencer marketing to help brands scale authentically. The agency works with everyone from early-stage startups to Fortune 1000 companies, developing brand strategies and creative campaigns that convert. With the addition of Lemon IQ, the agency cements its role as a culture-forward growth partner built for today’s attention economy.

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At the Cannes Lions International Festival of Creativity, PRophet, a communications tech suite renowned for its AI-powered software, announced an expanded global partnership with Hootsuite, a leading platform in social media listening and analytics. This collaboration marks a strategic alignment of two powerful platforms aimed at delivering unified media intelligence across social and traditional channels.

Strategic Goals of the PRophet-Hootsuite Partnership

• Deepened Integration:
  PRophet will incorporate Hootsuite’s advanced social listening directly into its MIND media intelligence platform via API.

• Unified Client Experience:
  This integration creates a streamlined experience for clients needing end-to-end media intelligence across earned and social media.

• Enhanced Journalist and Outlet Profiles:
  Enriched profiles will now feature verified handles and in-depth audience insights.

Statements from Leadership

• Aaron Kwittken, PRophet CEO:
  Positioned this as more than a tech move—it's a strategic leap toward a more predictive, data-informed media ecosystem.

• Irina Novoselsky, Hootsuite CEO:
  Highlighted this as a new chapter aimed at faster insights and more actionable data for brands and agencies worldwide.

Impact Across the Stagwell Marketing Cloud

• Exclusive Integration for Stagwell Agencies:
  All agencies under the Stagwell umbrella will access Hootsuite exclusively through PRophet.

• Operational Efficiency:
  The partnership aims to simplify procurement, standardize technology use, and reduce dependency on multiple service providers.

Client Benefits and Market Adoption

• Cross-Industry Adoption:
  Hundreds of clients in sectors like consumer goods, healthcare, finance, and tech are already utilizing the joint solution.

• Mutual Advocacy:
  Hootsuite will promote PRophet as its preferred earned media tool, while PRophet introduces Hootsuite to its customer base for social performance needs.

This expanded global alliance between PRophet and Hootsuite signifies a major advancement in integrated media intelligence. By merging AI-driven insights with best-in-class social listening, both companies are shaping the future of PR and marketing communications. This partnership not only benefits their mutual clients but also sets a new standard for data-driven storytelling in the MarTech landscape.

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ADvendio, a top-tier omnichannel advertising management platform, has entered a strategic partnership with Adhese, a Belgium-based ad server platform. Together, they aim to offer a fully integrated retail media solution, encompassing campaign management, ad delivery, and programmatic advertising. This collaboration is designed to empower retailers with more control, scalability, and efficiency in a complex and evolving media environment.

Highlights of the ADvendio–Adhese Partnership

• End-to-End Retail Media Solution
  The integration combines ADvendio’s order management capabilities with Adhese’s ad serving technology, delivering a complete retail media workflow from planning to delivery.

• Centralized Campaign Management
  Retailers can use ADvendio as a central hub for managing ad campaigns, seamlessly connected to ad servers like Adhese, Google Ad Manager, and FreeWheel.

• Efficient Ad Delivery
  The partnership ensures quick and effective creative delivery across multiple channels, minimizing technical complexities.

Strategic Vision and Leadership Perspectives

• Empowering Retailers
  Tim Sturtewagen, co-founder at Adhese, emphasized the goal of giving retailers full control over cross-channel ad delivery by integrating with ADvendio's robust order management system.

• Collaboration Over Consolidation
  Sven Marievoet, co-founder at Adhese, highlighted the partnership as a commitment to flexible, innovative solutions in a fragmented market. The collaboration enables both companies to build agile, customizable platforms that better serve advertisers, publishers, and retailers.

• Driving Operational Efficiency
  Bernd Bube, CEO of ADvendio, pointed out the increasing complexity of retail media operations and the need for easy-to-deploy, scalable solutions. This joint effort addresses operational gaps while enhancing campaign performance.

The partnership between ADvendio and Adhese marks a significant milestone in the retail media landscape. By integrating powerful order management with advanced ad serving capabilities, this alliance offers a future-ready, turnkey solution tailored to meet the needs of modern retailers. As the advertising ecosystem grows increasingly intricate, such strategic collaborations are essential for delivering value through agility, control, and measurable results.

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Typedef Inc., an AI infrastructure startup, has officially launched from stealth mode with $5.5 million in seed funding led by Pear VC, alongside Verissimo Ventures, Monochrome Ventures, Tokyo Black, and angel investors. Co-founded by data infrastructure veterans Yoni Michael and Kostas Pardalis, Typedef is on a mission to eliminate the common barriers enterprises face when trying to operationalize AI.

Targeting the $200 billion AI infrastructure market, Typedef introduces a purpose-built solution to run inference-focused, scalable AI workloads – solving the pervasive "pilot paralysis" that plagues enterprise AI adoption.

Highlights of Typedef’s Launch and Vision

• Strong Leadership with Proven Track Record
  Founders previously led data infrastructure teams at Salesforce, Tecton, and Starburst Data. Yoni Michael sold Coolan to Salesforce in 2016.

• New Era of AI Infrastructure
  Typedef is built on the belief that inference is the new transform, shifting focus from training to deploying LLM-powered pipelines that are reliable and scalable.

• Funding and Market Opportunity
  With $5.5 million in seed funding, Typedef aims to tackle a share of the $200B AI infrastructure market, addressing a gap left by legacy platforms.

The Challenge: Why Enterprise AI Projects Fail

• High Failure Rates
  According to Informatica, 87% of GenAI pilots fail to scale. Most organizations struggle to operationalize AI in a deterministic, ROI-driven way.

• Limitations of Legacy Systems
  Traditional data platforms can’t support LLMs, inference models, or unstructured data efficiently, leading to brittle DIY frameworks that don’t scale.

• Need for Deterministic Workflows
  AI teams require dependable systems that can operationalize LLMs with clear ROI and reliability – something most existing platforms cannot deliver.

Typedef’s Solution: Simplifying AI Workload Deployment

• Built for Mixed AI Workloads
  Supports token limits, context windows, chunking, and other AI-specific complexities via a composable, developer-friendly interface.

• Serverless, Plug-and-Play Architecture
  Typedef is fully serverless. Users can start building pipelines by downloading the client library and connecting their data sources – no provisioning required.

• Rapid Prompt and Pipeline Experimentation
  Enables fast iteration and transition from prototype to production, shortening AI time-to-value.

• Relational Models and APIs
  Designed for developers, with familiar data formats and extensibility across enterprise workloads.

Real-World Application and Traction

• Case Study – Matic Insurance-Tech
  Matic used Typedef to build semantic extraction pipelines across thousands of policy documents and support transcripts, realizing:

  • Significant cost reductions

  • Fewer human errors

  • Reduced E&O risk

  • Faster compliance workflows

• Addressing Unstructured Data
  With 80% of enterprise data being unstructured, Typedef unlocks value in sources like support tickets, call logs, and documentation.

Commitment to Open Source and Innovation

• Project Langframe Released on GitHub
  Typedef is contributing to open innovation by releasing core parts of its platform as Project Langframe, making advanced AI tooling accessible and extensible.

• Focus on Community-Driven Development
  Typedef encourages rapid adoption and collaboration to accelerate GenAI’s journey from prototype to scalable business solutions.

Typedef is emerging as a critical enabler in the AI infrastructure landscape, offering enterprises a practical, production-ready solution to run LLM-powered workloads with reliability and efficiency. By addressing the long-standing gap between AI prototyping and deployment, Typedef empowers data teams to unlock real business value from AI — at scale, without the operational complexity.

As AI continues to transform how businesses operate, Typedef stands at the forefront, bringing clarity, performance, and scalability to AI-driven enterprises.

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LinkLive, a trusted AI-powered contact center platform serving over 1,000 organizations in regulated industries, has announced the appointment of Julie Dang as Chief Revenue Officer (CRO). This move comes on the heels of a record year of growth and represents a strategic step in LinkLive’s plan to scale operations and deepen market impact.

Julie brings decades of enterprise sales experience and expertise in cloud contact center technologies. Her appointment reinforces LinkLive’s mission to deliver secure and intelligent communications for sectors like healthcare, financial services, and social assistance.

Strategic Appointment to Fuel Go-to-Market Growth

• Leadership with Proven Success in Regulated Industries
  Julie Dang joins from Five9, where she built and scaled top-tier sales teams nationally, with a focus on complex compliance-driven solutions.

• Focus Areas for Revenue Expansion
  As CRO, she will oversee revenue strategy and GTM execution across LinkLive’s core verticals:

  • Healthcare

  • Financial services

  • Social assistance

• Alignment with LinkLive’s Growth Vision
  Julie’s leadership strengthens LinkLive’s long-term strategy of combining secure communications with AI innovations to meet the growing demands of regulated environments.

Secure Communication Mission with CONNECT WITH TRUST®

• Trademark Registration Signals Brand Commitment
  LinkLive officially registered its CONNECT WITH TRUST® trademark, reflecting the company’s identity as a provider of secure, compliant, and empathetic communication experiences.

• Trust as a Differentiator in Communication
  Backed by HITRUST certification and an enterprise-grade security posture, the CONNECT WITH TRUST® promise ensures every interaction prioritizes:

  • Security

  • Compliance

  • Empathy

• CEO’s Vision for Trusted Engagements
  John Lynch, CEO of LinkLive, emphasized that every interaction—whether with a patient, customer, or member—should be grounded in trust and confidence.

Momentum Fueled by Innovation and Ecosystem Growth

• Continued Investment in AI
  LinkLive is enhancing its platform with intelligent features to support modern digital and voice channels in a secure and efficient way.

• Growing Partner Ecosystem
  Strategic alliances are expanding the company’s reach and delivery capabilities across regulated markets.

• Leadership Team Built for Scale
  With the addition of Julie Dang, LinkLive’s leadership team is poised to drive aggressive, purposeful expansion.

The appointment of Julie Dang as CRO marks a major milestone for LinkLive, positioning the company for its next phase of expansion. Her experience, combined with the company’s secure platform and clear mission of “Connect With Trust®,” will further strengthen LinkLive’s role as a trusted partner in regulated communications.

As the demand for secure, intelligent contact center solutions grows, LinkLive continues to differentiate itself through innovation, compliance excellence, and human-centric communication strategies.

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Effective global news distribution is essential for brands aiming to expand their reach across international markets. To help communication professionals navigate the complexities of global PR, Business Wire hosted a virtual panel titled “Maximizing the Impact of Global News Distribution.” The event, held on June 12, 2025, featured seasoned professionals from journalism, PR agencies, and corporate communications sharing actionable strategies to improve campaign performance and global resonance.

This webinar emphasized key components of successful distribution—from writing newsworthy releases to leveraging multi-channel media relationships. Below is a comprehensive breakdown of the main themes and takeaways from the event.

1. Identifying What’s Truly Newsworthy

• Understand your audience’s regional interests and how they align with your message.

• Monitor global trends and breaking news to find relevance.

• Frame stories with a journalistic lens to appeal to media outlets.

2. Writing Press Releases That Resonate

• Keep the message concise and purpose-driven.

• Use compelling headlines and clear value propositions.

• Incorporate multimedia elements like images, videos, and links to boost engagement.

3. Crafting a Localized Global Strategy

• Tailor messaging to cultural norms and legal considerations in each target market.

• Translate and localize—not just linguistically, but contextually—for maximum impact.

• Consider time zones and local news cycles when scheduling distribution.

4. Building Distribution and Media Relationships

• Focus on targeted, multi-channel dissemination to ensure coverage across platforms.

• Cultivate relationships with key journalists and influencers in each region.

• Use reputable newswire services for global syndication and reach.

5. Measuring PR Impact with Meaningful Metrics

• Track performance using detailed analytics: impressions, click-throughs, media pickups, etc.

• Align PR performance data with broader business objectives (brand awareness, lead gen).

• Use insights to continuously refine messaging and channel strategy.

Business Wire’s webinar delivered practical advice for mastering the art of global news distribution. By combining journalistic storytelling, region-specific planning, and measurable execution, brands can significantly enhance their international visibility and media relations outcomes.

Communications professionals looking to scale their PR strategy should take note: smart global outreach isn’t about more—it’s about better. Focused storytelling, cultural intelligence, and precise distribution are the pillars of success.

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CallMiner, a leader in AI-powered conversation intelligence, has been named a Leader in The Forrester Wave™: Conversation Intelligence Solutions for Contact Centers, Q2 2025. The recognition highlights CallMiner's strategic vision, deep product capabilities, and transformative impact on contact center operations and customer experience (CX). The platform's strength lies in turning vast contact center data into actionable insights that drive meaningful business outcomes.

1. Forrester’s Evaluation and Key Recognition

• Positioned as a Leader in the Forrester Wave™ report for Q2 2025.

• Top scores across seven current offering criteria, including:

  • Insights exploration

  • Topic and behavior classification

  • Signal extraction

  • Coaching efficiency and effectiveness

  • Natural language interface

• Described as having mastery of contact center workflows, with a flexible and robust toolkit.

2. Innovation and Strategy Leadership

• Highest scores possible in the strategy category:

  • Vision

  • Partner ecosystem

  • Adoption

• Forrester praises CallMiner’s vision to extend beyond contact centers to strategic CX transformation.

• AI Assist, its natural language interface, is seen as a cornerstone of the new agentic AI framework.

3. AI-Powered Insights for Scalable Action

• Uses generative AI and agentic AI to extract insights from omnichannel interactions.

• Enables businesses to:

  • Improve operational efficiency

  • Enhance agent performance

  • Elevate customer experiences

4. Reference Customers and Real-World Impact

• Interviewed customers are eager to adopt new AI features.

• Expected to accelerate time-to-value and improve ROI.

• Seen as ideal for enterprises ready to move from insights to automated action and impact.

CallMiner’s recognition by Forrester as a leader in conversation intelligence is a testament to its innovation, strategic clarity, and real-world impact. The company’s AI-powered platform empowers organizations to not only understand their customer interactions but also act on them with speed, precision, and purpose. With a vision that expands beyond traditional contact centers and into the realm of full-spectrum CX enhancement, CallMiner is well-positioned to shape the future of conversation intelligence.

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