In a market flooded with either overpriced agencies or DIY content chaos, StoryVid enters the scene with a clear mission: help growth-minded Kentucky businesses create video content that’s not just sleek, but built to perform.

The newly rebranded video production agency, founded by creative director Alex Masterson, officially launched this week with a no-fluff, strategy-first model that promises end-to-end, high-output production systems for businesses that are ready to scale.

“Most businesses don’t need a $100K video—they need consistent, on-brand content that moves the needle,” said Masterson. “We’ve built StoryVid to deliver just that—fast, strategic, and scalable.”

Built for Marketers, Not Filmmakers

While many agencies still sell video as a one-off asset, StoryVid flips the script, designing each production to serve as a content engine. A single shoot can yield 15+ deliverables—think A/B testing variations, thumbnails, GIFs, vertical cutdowns for TikTok and Instagram, or explainer edits for product pages.

This model helps brands maximize their investment while minimizing content gaps. Video isn’t just a campaign add-on—it’s the campaign.

Strategy First, Then Storytelling

Unlike creative shops that prioritize aesthetics over outcome, StoryVid begins with the business goal: product launch, conversion boost, brand refresh—you name it. The team then builds the video concept backward from that target, optimizing each asset for channel, audience, and performance.

“A great story without a strategy is just a nice distraction,” Masterson noted. “We build with intent—every cut, frame, and format is tied to the funnel.”

Agile Team, Scalable Output

StoryVid runs lean—but wide. Rather than keeping a bloated in-house team, the agency works with a curated network of editors, motion designers, cinematographers, and strategists—tapping only what’s needed for each job. This modular model keeps costs low, turnaround fast, and quality high.

Clients benefit from working directly with a dedicated team, not bouncing between siloed departments or account managers who don’t touch the creative.

Services Designed for Today’s Platforms

StoryVid offers a full suite of video formats with growth marketing baked in:

• Brand commercials with strong hooks and call-to-actions

• Explainer videos—live-action, animated, or hybrid

• Product launch content designed to convert

• Testimonial and case study videos to build trust

• Social-first micro-content for TikTok, LinkedIn, Instagram

• Multi-platform edits optimized for size, speed, and scroll-stopping visuals

It’s the kind of modern, modular marketing support that in-house teams often dream about but rarely achieve.

Local Roots, National Standards

Despite its scalable model, StoryVid keeps production local—tapping into Kentucky’s creative talent pool and rejecting the idea that great video must come from LA or New York.

“We’re proud to raise the bar right here,” Masterson said. “There’s no need to import creativity when we’ve got the skills at home.”

Built for Growth, Not One-Offs

While StoryVid offers project-based work, its sweet spot is longer-term partnerships—monthly retainers, ongoing campaigns, and embedded creative support that function like an extension of the client’s marketing team.

“We’re not chasing film festival trophies,” said Masterson. “We’re building content that grows businesses—and that’s the only metric that matters.”

As more Kentucky startups and established brands seek agile, data-savvy creative partners, StoryVid is positioning itself as the go-to content engine for a modern era of performance-first video marketing.

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