News
Beyond Fifteen Expands Client Portfolio and Leadership as Integrated MarTech Demand Grows
Beyond Fifteen Communications has entered the second half of 2026 with new client partnerships, measurable campaign growth, and an expanded leadership team, underscoring increasing demand for integrated public relations, digital marketing, branding, and demand generation services. The agency's latest milestones reflect a broader shift among organizations seeking unified marketing strategies that...
marketing 16 Jul 2026
Fandango Unifies Free Streaming, Movie Ticketing, and Digital Rentals Under One Platform
Fandango is expanding its advertising-supported video-on-demand (AVOD) service while consolidating its streaming, movie ticketing, and digital purchase offerings under a single brand identity. The move reflects a broader industry shift toward integrated entertainment ecosystems that combine content discovery, transactional video, and free ad-supported streaming into one consumer experience...
marketing 16 Jul 2026
ZoomInfo Rebuilds Chrome Extension to Speed B2B Prospecting and Improve Contact Match Accuracy
ZoomInfo has introduced a rebuilt version of its Chrome Extension, redesigning the browser-based sales intelligence tool with a native architecture that promises faster performance and improved data matching. The update is aimed at helping sales and go-to-market (GTM) teams access verified contact and company information directly within their existing workflows, reducing the need to switch...
marketing 16 Jul 2026
Cvent Launches Center for Event Insights to Advance AI and Event Performance Research
Cvent has introduced the Cvent Center for Event Insights, a new research and thought leadership initiative aimed at helping event professionals, marketers, and hospitality leaders better understand how artificial intelligence, event technology, and data-driven strategies are reshaping the meetings and events industry. The announcement is accompanied by early findings from a Forrester Consulting...
marketing 16 Jul 2026
Ironmark Launches Ignition AI to Unify Brand-to-Local Marketing for Multi-Location Enterprises
Ironmark has introduced Ignition AI, an AI-powered distributed marketing platform designed to help franchise networks, healthcare systems, dealer organizations, and other multi-location enterprises streamline brand-to-local marketing. The platform combines campaign management, brand governance, marketing fund administration, and AI-driven performance analytics into a single system, addressing a...
marketing 16 Jul 2026
iQuanti Names Jonathan Gagliano Chief Growth Officer to Advance AI-Driven Marketing Strategy
Marketing and analytics firm iQuanti has appointed Jonathan Gagliano as its new Chief Growth Officer, signaling a stronger focus on AI-driven, outcomes-based marketing as enterprise brands adapt to rapidly changing consumer discovery and decision-making behaviors. The leadership move reflects a broader shift across the marketing technology industry, where artificial intelligence, large language...
marketing 16 Jul 2026
WEKA Appoints Shanta Kohli as Chief Marketing Officer to Drive AI Growth
AI data infrastructure company WEKA has appointed Shanta Kohli as its new Chief Marketing Officer (CMO), strengthening its executive leadership as demand for enterprise AI infrastructure continues to accelerate. Kohli, who brings more than 25 years of experience in enterprise technology marketing, will lead WEKA's global marketing strategy, brand development, and demand generation initiatives as...
marketing 15 Jul 2026
Info-Tech: AI and Revenue Pressure Are Reshaping the Modern CMO Role
Artificial intelligence (AI), increasing revenue accountability, and changing buyer expectations are transforming the responsibilities of chief marketing officers (CMOs), according to a new report from Info-Tech Research Group. The firm's newly released CMO Playbook argues that marketing leaders must modernize operating models, adopt AI-enabled technologies, and strengthen alignment with business...
artificial intelligence 15 Jul 2026
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