ADvendio, a top-tier omnichannel advertising management platform, has entered a strategic partnership with Adhese, a Belgium-based ad server platform. Together, they aim to offer a fully integrated retail media solution, encompassing campaign management, ad delivery, and programmatic advertising. This collaboration is designed to empower retailers with more control, scalability, and efficiency in a complex and evolving media environment.

Highlights of the ADvendio–Adhese Partnership

• End-to-End Retail Media Solution
  The integration combines ADvendio’s order management capabilities with Adhese’s ad serving technology, delivering a complete retail media workflow from planning to delivery.

• Centralized Campaign Management
  Retailers can use ADvendio as a central hub for managing ad campaigns, seamlessly connected to ad servers like Adhese, Google Ad Manager, and FreeWheel.

• Efficient Ad Delivery
  The partnership ensures quick and effective creative delivery across multiple channels, minimizing technical complexities.

Strategic Vision and Leadership Perspectives

• Empowering Retailers
  Tim Sturtewagen, co-founder at Adhese, emphasized the goal of giving retailers full control over cross-channel ad delivery by integrating with ADvendio's robust order management system.

• Collaboration Over Consolidation
  Sven Marievoet, co-founder at Adhese, highlighted the partnership as a commitment to flexible, innovative solutions in a fragmented market. The collaboration enables both companies to build agile, customizable platforms that better serve advertisers, publishers, and retailers.

• Driving Operational Efficiency
  Bernd Bube, CEO of ADvendio, pointed out the increasing complexity of retail media operations and the need for easy-to-deploy, scalable solutions. This joint effort addresses operational gaps while enhancing campaign performance.

The partnership between ADvendio and Adhese marks a significant milestone in the retail media landscape. By integrating powerful order management with advanced ad serving capabilities, this alliance offers a future-ready, turnkey solution tailored to meet the needs of modern retailers. As the advertising ecosystem grows increasingly intricate, such strategic collaborations are essential for delivering value through agility, control, and measurable results.

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