Benson Integrated Marketing Solutions, a leader in centralized marketing for the multifamily industry, has entered a new partnership with Entryway, a national nonprofit tackling situational homelessness through career pathways and stable housing.

The partnership centers around donated career apparel for Entryway participants—a tangible step to help individuals facing homelessness enter the workforce with confidence and dignity. But this initiative goes beyond clothing: it's about signaling a fresh start and a professional identity.

“Entryway’s impact extends far beyond job placement,” said Brian Benson, Founder of Benson. “By fostering stability and self-worth, they empower individuals to rebuild their lives with purpose and pride. We’re honored to support their mission.”

More Than a Suit: Strategic Community Investment

Benson will contribute high-quality career wear to Entryway’s participants as they begin roles in the multifamily housing industry—an area where the company already holds deep expertise. The collaboration also includes executive leadership engagement: Eric Clark, VP of Business Development at Benson, has joined Entryway’s Atlanta Advisory Board, further reinforcing Benson’s investment in long-term community change.

“Benson’s commitment to this new apparel program helps remove real barriers our participants face,” said Kristen Poteet, Senior Vice President, External Affairs at Entryway. “Their generosity helps our clients start meaningful careers and feel seen, supported, and empowered.”

A Mission Aligned with Market Values

This partnership arrives at a time when corporate social responsibility and employer branding are increasingly intertwined. In industries like multifamily housing—where property managers face recruiting challenges and brand trust plays a critical role—meaningful partnerships like this can amplify internal culture and external goodwill.

For Benson, a company known for its Centralized Marketing Platform, the initiative aligns naturally with its mission to streamline brand execution while investing in people-first solutions.

Entryway

Entryway is a national nonprofit focused on transitioning individuals and families from homelessness to economic self-sufficiency. By partnering with real estate companies, Entryway provides career training, job placement, and housing solutions in markets across the U.S. To date, they’ve helped over 1,000 individuals and families secure housing and jobs, with thousands more receiving career coaching and employment services.

Active in metro areas like Atlanta, Houston, Denver, and Central Florida, Entryway works at the intersection of housing, employment, and dignity—all key to addressing situational homelessness with lasting impact.

Benson

Founded in 1992 and based in Alpharetta, Georgia, Benson Integrated Marketing Solutions is the multifamily industry’s leading Centralized Marketing Platform. The company offers an end-to-end suite of services, including design, print, signage, promotional items, and branded apparel. Benson helps property owners and operators achieve brand consistency, procurement efficiency, and operational excellence through a unified digital and logistics infrastructure.

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As grocers compete for attention in a crowded digital marketplace, Market 32 and Price Chopper, divisions of Northeast Grocery, Inc., are rolling out a dynamic omnichannel loyalty initiative aimed at turning summer shopping into a high-reward experience. The “Summer Shines Here” campaign runs through Labor Day and is designed to blend digital engagement with in-store activation, increasing basket sizes and strengthening brand loyalty.

At the heart of the campaign: the Summer Doubler, an enhanced AdvantEdge Rewards feature built with Konekt.io, a leader in embedded finance and retail loyalty tech. The new offering doesn’t just double down on rewards—it gamifies the experience.

Gamification Meets Grocery Rewards

The Summer Doubler gives AdvantEdge Rewards members double points on qualifying purchases and features a carnival-style digital spin wheel—playable twice during the summer—to win 100 to 500 bonus points. It’s a simple but powerful tactic: reward participation, personalize engagement, and spark repeat visits.

“We’re excited to add this new twist to one of our flagship marketing promotions,” said Sam Trimboli, Director of Shopper Experience at Market 32 and Price Chopper. “It’s a great example of how we use data and behavior insights to create meaningful value aligned with how our customers want to shop and engage.”

Digital Engagement Drives Loyalty and Sales

Digital loyalty remains a core focus for NGI, with the AdvantEdge Rewards platform enabling customers to earn and redeem points for both food and fuel rewards. The gamified elements of the Summer Doubler were developed in partnership with Konekt.io, which brings to the table a suite of AI-driven, real-time loyalty and payments infrastructure.

“This isn’t just a seasonal promo—it’s a strategic digital engagement lever,” said Blaine Bringhurst, President of Market 32 and Price Chopper. “Our most engaged digital users are also our top spenders, so we continue to evolve the rewards experience to deepen value and build frequency.”

Konekt.io Scales Retail Loyalty Across Channels

With more than $3 billion in annual digital payment volume and partnerships across 150,000 stores globally, Konekt.io is helping grocers like Market 32 and Price Chopper move from points-based programs to personalized loyalty ecosystems.

“We’re thrilled to partner on this gamified rollout,” said Ashmit Bhattacharya, CEO of Konekt.io. “It’s a great example of how retailers can use embedded loyalty technology to create fun, sticky experiences that also deliver measurable ROI.”

How Shoppers Participate

AdvantEdge Rewards members can activate the Summer Doubler starting May 25, 2025, by registering via the Market 32 or Price Chopper app or website. Once enrolled, members receive double points and the opportunity to spin the wheel for bonus points twice during the campaign window.

The campaign runs through Labor Day, integrating across owned and paid digital channels, email, app notifications, in-store signage, and point-of-sale promotions.

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MoEngage, a leading insights-led customer engagement platform, has been named a “Customers’ Choice” in the Gartner Peer Insights™ Voice of the Customer: Multichannel Marketing Hubs report for 2025. The recognition highlights MoEngage’s strong performance in user satisfaction, adoption, and customer experience—further cementing its reputation among marketing technology leaders.

This marks the second consecutive inclusion for MoEngage in the Voice of the Customer report. With 92% of customers saying they would recommend MoEngage (based on 36 verified reviews as of January 2025), the company is one of only two vendors to receive the “Customers’ Choice” badge this year.

“At MoEngage, customers are at the center of everything we do,” said Raviteja Dodda, CEO & Co-founder. “From seamless onboarding to transparent contracting and a product roadmap aligned with our clients’ evolving needs, we strive to deliver long-term value. Just last year, over 90 brands switched to MoEngage for their multichannel marketing requirements.”

Inside the Gartner Peer Insights™ Methodology

The Gartner Peer Insights “Voice of the Customer” aggregates direct customer feedback based on user interest, product adoption, and overall satisfaction. Vendors recognized as a “Customers’ Choice” must meet or exceed the market average for these metrics.

While Gartner does not endorse any specific vendor, its Peer Insights content serves as a vital tool for enterprise decision-makers navigating complex martech evaluations.

MoEngage’s Momentum and Market Differentiation

Trusted by 1,350+ brands across 60+ countries, MoEngage continues to grow its presence in the customer engagement space, supporting enterprises with:

• Multichannel campaign orchestration

• AI-driven personalization

• Real-time analytics and automation

• Mobile-first and omnichannel messaging

MoEngage’s clients span industries from retail and banking to telecom, media, and travel. With a presence in 15 countries and backing from investors including Goldman Sachs Asset Management, B Capital, and Steadview Capital, the company is doubling down on innovation and scale.

MoEngage

MoEngage is a customer engagement platform built to help consumer brands personalize experiences across web, mobile, email, SMS, and messaging apps. The platform delivers insights-led engagement strategies that improve retention, conversion, and brand loyalty.

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In a move that underscores the growing convergence of wellness trends and pet care, top-ranked communications firm 5WPR has been named the agency of record for PetAg®, a legacy brand in pet wellness and nutrition. The partnership is aimed at amplifying PetAg’s voice in a crowded market through a hybrid approach of media outreach, influencer engagement, and event marketing.

Founded in 1930, PetAg is no stranger to innovation—its Esbilac formula was the first commercially available puppy milk replacer. Today, it’s the dominant name in newborn kitten and puppy nutrition and continues to lead with a science-driven portfolio of supplements, grooming solutions, and wellness products.

From Bottle to Brand Voice

5WPR’s new role will include a broad communications strategy to elevate PetAg’s entire product lineup, which ranges from market leaders like KMR® and Dyne® to grooming staples like Fresh 'n Clean®. The agency will focus on securing media coverage, activating pet-centric influencers, and supporting the brand’s presence at major trade events like SUPERZOO.

“Our team is eager to elevate PetAg’s innovative products through comprehensive pet product marketing strategies,” said Leigh Ann Ambrosi, EVP at 5WPR. “This is about more than awareness—it’s about creating long-term emotional connections between pets, their people, and the products that support their health.”

That’s a significant goal in a category that continues to boom. U.S. pet industry expenditures topped $147 billion in 2023, with wellness-focused products accounting for a major share. As pet parents increasingly seek science-backed solutions, brands like PetAg are poised to resonate with a more informed, proactive audience.

Building on Sector Strength

For 5WPR, this isn’t uncharted territory. The agency has built a reputation in the consumer lifestyle and pet care sectors, crafting campaigns that span from traditional PR to digital storytelling. The PetAg account further deepens that expertise and showcases 5W’s ability to position heritage brands within a modern marketing landscape.

Notably, the partnership comes amid a wave of brand reinvention across pet care. Startups are flooding the market with DTC products, while legacy players are investing in holistic wellness and personalized nutrition. PetAg’s long-standing credibility, coupled with fresh communications horsepower, may offer a competitive edge.

The Bigger Picture

This alignment is more than a PR win—it’s a strategic move to future-proof a brand that has served generations of pet owners. As health-conscious trends continue to reshape consumer behavior, pets are increasingly viewed as family—and treated as such. For PetAg, the challenge is no longer about just being trusted; it’s about staying visible, relevant, and top-of-mind.

And with 5WPR behind the messaging wheel, PetAg looks set to not just bark—but lead the pack.

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Braze, the customer engagement powerhouse, is entering fiscal year 2026 with a sharp uptick in revenue, positive free cash flow, and a reinforced C-suite. The company reported a 19.6% year-over-year increase in quarterly revenue, hitting $162.1 million, driven by a healthy mix of new customers, renewals, and upsells. Non-GAAP profitability also made its debut this quarter, with $2.8 million in operating income.

Braze is also betting big on leadership and product evolution to sustain its momentum. The company will welcome Ed McDonnell in July as its new Chief Revenue Officer—an industry veteran with a track record of scaling SaaS revenue engines. And with the recent acquisition of AI decisioning platform OfferFit, Braze is signaling an aggressive push toward personalized, machine-driven customer journeys.

Financial Highlights: Growth Meets Discipline

• Total revenue: $162.1 million (up from $135.5 million YoY)

• Subscription revenue: $154.9 million

• Non-GAAP net income per share: $0.07

• Free cash flow: $22.9 million, nearly doubling from $11.4 million YoY

• Total customers: 2,342, with 262 generating over $500K in ARR

While GAAP net loss stood at $0.34 per share—reflecting $30.4 million in stock-based compensation—non-GAAP metrics showed a clear turnaround, with positive operating income and net income.

Dollar-based net retention, a key SaaS health metric, softened slightly to 109% (down from 117% YoY), and even more notably among large customers (ARR $500K+), which dropped to 112% from 119%. Still, overall customer count rose by 11% year-over-year.

Product & Platform: The OfferFit Advantage

Perhaps more telling than the financials is Braze's recent acquisition of OfferFit, a next-gen AI decisioning engine. This move reflects an industry-wide trend: automation and real-time personalization are no longer optional—they’re mission-critical. Integrating OfferFit allows Braze to expand beyond orchestration and messaging into machine learning-led decisioning, helping marketers optimize what, when, and how they communicate at scale.

Also fresh on the product front are new messaging capabilities, including RCS (Rich Communication Services), in-app Banners, and enhancements to its Canvas journey builder—all designed to help brands create more responsive and immersive experiences.

Sustainability and Staffing: Building for the Future

The company isn’t just investing in tech. Braze continues to build its bench with McDonnell joining to steer global revenue operations, a strategic addition aimed at accelerating go-to-market alignment. On the ESG side, Braze’s carbon emissions targets were approved by the Science Based Targets initiative (SBTi), reinforcing its commitment to sustainability.

Outlook: What’s Next

Braze projects Q2 revenue in the range of $171M to $172M and full-year revenue of up to $706M. Non-GAAP net income for FY2026 is forecasted between $17M and $21M.

That’s a bold outlook, but not without challenges. Economic headwinds, tightening marketing budgets, and increasing competition in the customer engagement space (think: Salesforce Marketing Cloud, Iterable, Twilio Segment) will test Braze’s ability to deliver. Still, with a solid product foundation, strategic AI plays, and financial discipline, Braze is clearly positioning itself to do more than keep pace—it’s aiming to lead.

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In a digital world where attention spans are short and search competition is fierce, Business Solutions Marketing Group (BSMG) is betting on a potent combination of video and AI to help small businesses cut through the noise. The Camp Hill-based firm has launched a new AI Video Marketing Program designed to propel client content straight to the top of Google search results—consistently landing Page ONE, Position ONE.

It’s a bold promise, and BSMG says it has the track record to back it up.

“For years, we’ve watched video outperform nearly every other content format,” said Linda Donnelly, BSMG’s founder. “Now, with AI in the driver’s seat, we’re not just making great videos—we’re making them smart, searchable, and dominant on Google.”

Why Video + AI = a Search Game-Changer

BSMG’s approach taps into a core digital truth: users remember 95% of a video’s message, compared to only 10% of what they read, according to research cited by Dr. John Medina in Brain Rules. But high-quality video alone isn’t enough. Visibility depends on optimization—understanding what Google values, and delivering it at scale.

That’s where AI steps in. BSMG’s platform analyzes search trends, pinpoints high-conversion keywords, and helps script and produce videos that hit SEO sweet spots. The result? Videos that search engines see as authoritative, relevant, and worth prioritizing.

“Making a good video is step one,” Donnelly explained. “Making sure Google understands that video and ranks it first—that’s where our program shines.”

AI-Backed SEO for the Underdogs

While enterprise brands often have the resources to dominate search, BSMG is specifically targeting small businesses—including a dedicated program for law firms—that need high-ROI digital strategies without enterprise-scale budgets. That includes professionals in crowded verticals who rely on local visibility to drive business.

The company’s AI Video Marketing Program includes not just video production, but also end-to-end SEO strategy and keyword alignment tailored to each business. According to Donnelly, this has led to a high success rate: most videos published through the program rank on the first page of Google almost immediately.

Standing Out in Local Search

In a space dominated by generic blog content and paid ads, BSMG’s model offers an organic edge that plays to how people actually consume information. And for small business owners facing high customer acquisition costs, being seen—organically—can be the difference between growth and stagnation.

“We’re helping businesses become unmissable in search,” said Donnelly. “Whether it’s a family law firm, a local HVAC service, or a boutique shop, they deserve visibility that matches their value.”

A New Bar for Local SEO?

The launch of BSMG’s program comes at a time when video SEO and AI-assisted marketing are reshaping the digital playbook for small and mid-size businesses. As platforms like YouTube gain ground as search engines in their own right, and Google continues to prioritize multimedia-rich content, the marriage of video and AI could quickly become table stakes rather than a luxury.

For small businesses looking to lead the pack without breaking the bank, BSMG’s program may offer a timely—and tactical—advantage.

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In a mobile-first economy where user expectations are sky-high and app store competition is fierce, The App Guys are offering businesses more than code—they’re delivering reliability, scalability, and cost control through integrated mobile app testing.

Gone are the days when quality assurance was an afterthought or a luxury. For this custom app development firm, it’s the cornerstone of the process. And it’s paying off. By embedding QA throughout the software development lifecycle, The App Guys are helping startups and enterprises alike launch faster, perform better, and spend less.

Built-In QA for Built-Out Performance

From concept to deployment, The App Guys take a hands-on, tailored approach to digital product development. What sets them apart is a commitment to testing-first workflows, where bugs are caught early, user experiences are polished, and system failures are virtually eliminated.

Rather than outsource QA or bolt it on at the end, the company integrates QA engineers into its core development teams, fostering real-time feedback loops that speed up iterations and prevent last-minute emergencies.

“Testing early and often is the smartest investment any company can make,” says a company spokesperson. “We don’t just build apps—we engineer trust and reliability from day one.”

Why Testing Is the New Cost-Saver

There’s a lingering misconception that software testing inflates budgets. In reality, the reverse is true. Uncaught bugs, poor performance, and negative app store reviews can cost far more in damage control than proactive QA ever will.

The App Guys’ mobile app testing services include:

• Functional testing: Ensuring features perform as intended

• Compatibility testing: Validating across devices, OS versions, and screen sizes

• UI/UX validation: Maintaining consistency and usability across user journeys

• Performance and load testing: Stress-testing under real-world conditions

• Security and compliance audits: Preventing data breaches and ensuring legal compliance

Together, these testing protocols ensure clients launch apps that are not only market-ready but future-ready.

Real Clients, Real ROI

The proof is in the outcomes. An eCommerce client that partnered with The App Guys saw a 70% drop in app downtime, improving customer satisfaction and revenue stability. A fintech startup that struggled with post-launch vulnerabilities now reports zero security breaches—thanks to a testing-first approach and rigorous compliance workflows.

Beyond Mobile: A Full-Service Tech Stack

While mobile is a core strength, The App Guys operate across the digital spectrum. Their services extend to:

• Web app development

• UI/UX design

• Cloud integration

• Backend services

• Post-launch support and updates

Every project is handled by a cross-functional team—developers, QA testers, designers, and business analysts—all aligned on performance, speed, and cost-efficiency.

Competitive Advantage Through Quality

As digital ecosystems grow more complex, businesses can't afford sluggish apps or unpredictable bugs. The App Guys offer a forward-thinking antidote: agile, high-performance development backed by testing discipline that anticipates problems before they occur.

Whether you’re a startup on a shoestring or an enterprise scaling globally, their model is proof that quality and affordability don’t have to be mutually exclusive.

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In a world where context is often the missing link in news coverage, OPIC Technologies is reshaping how stories are reported—and experienced. The Orlando-based company, known for pioneering spatial livestreaming, is bringing a new dimension to journalism through real-time, immersive 3D video.

Whether it’s a disaster zone, political protest, or climate summit, OPIC’s technology places audiences inside the scene. Instead of static camera angles or reactive commentary, viewers get a first-hand look at the environment, the energy, and the emotional stakes as they unfold.

“This isn’t about spectacle—it’s about clarity,” said Dr. Bob Douglas, CEO of OPIC Technologies. “In moments of crisis, people don’t just want the what—they want the where, the how, and the why. Spatial livestreaming delivers that.”

Depth, Perspective, and Presence

While traditional broadcasts present news through flat, single-lens viewpoints, OPIC’s stereoscopic livestreaming captures depth and spatial relationships in real time. That means you don’t just see an image—you feel the space, the distance, the intensity.

The goal? Radically enhance storytelling.

“We’re giving journalists tools that let them bear witness in a new way,” Douglas said. “It’s not just a camera pointing at a scene—it’s a portal into the scene.”

That has profound implications for how stories are told and understood. In fast-moving or emotionally charged environments—think earthquakes, refugee camps, political unrest—spatial livestreaming can offer an unmatched level of immediacy and empathy.

Journalism Meets Immersive Tech

The promise of immersive journalism has floated around media circles for years. But where VR and AR often struggled with scalability or accessibility, OPIC’s livestreaming model keeps things frictionless. News outlets don’t need to wait for post-production or high-end gear; viewers don’t need a headset. The technology works in real time, on the devices audiences already use.

“Viewers can experience the story from the inside out, whether they’re on a phone, tablet, or desktop,” Douglas noted. “It’s immersive journalism without the wait—or the hardware barriers.”

That opens up new terrain not just for breaking news, but for longform features, eyewitness interviews, and investigative reporting. Spatial livestreaming can bring clarity to stories that are typically flattened by distance or complexity.

A Tool for Trust

In an era of misinformation and news fatigue, OPIC’s innovation may also offer a trust advantage. Seeing a scene spatially—with its full context—lets audiences better judge the credibility, scale, and nuance of what’s being reported.

“Transparency isn’t just about facts,” Douglas said. “It’s about making those facts felt. When people can place themselves in the story, it builds understanding—and trust.”

As media organizations look for new ways to connect with increasingly fragmented audiences, spatial livestreaming may prove more than a novelty. It could be the next frontier in audience engagement, particularly for younger digital-native viewers seeking richer, more authentic experiences.

OPIC Technologies isn’t just building a product—it’s opening a lens into the future of journalism, where seeing more means understanding better.

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