At the Cannes Lions International Festival of Creativity, PRophet, a communications tech suite renowned for its AI-powered software, announced an expanded global partnership with Hootsuite, a leading platform in social media listening and analytics. This collaboration marks a strategic alignment of two powerful platforms aimed at delivering unified media intelligence across social and traditional channels.

Strategic Goals of the PRophet-Hootsuite Partnership

• Deepened Integration:
  PRophet will incorporate Hootsuite’s advanced social listening directly into its MIND media intelligence platform via API.

• Unified Client Experience:
  This integration creates a streamlined experience for clients needing end-to-end media intelligence across earned and social media.

• Enhanced Journalist and Outlet Profiles:
  Enriched profiles will now feature verified handles and in-depth audience insights.

Statements from Leadership

• Aaron Kwittken, PRophet CEO:
  Positioned this as more than a tech move—it's a strategic leap toward a more predictive, data-informed media ecosystem.

• Irina Novoselsky, Hootsuite CEO:
  Highlighted this as a new chapter aimed at faster insights and more actionable data for brands and agencies worldwide.

Impact Across the Stagwell Marketing Cloud

• Exclusive Integration for Stagwell Agencies:
  All agencies under the Stagwell umbrella will access Hootsuite exclusively through PRophet.

• Operational Efficiency:
  The partnership aims to simplify procurement, standardize technology use, and reduce dependency on multiple service providers.

Client Benefits and Market Adoption

• Cross-Industry Adoption:
  Hundreds of clients in sectors like consumer goods, healthcare, finance, and tech are already utilizing the joint solution.

• Mutual Advocacy:
  Hootsuite will promote PRophet as its preferred earned media tool, while PRophet introduces Hootsuite to its customer base for social performance needs.

This expanded global alliance between PRophet and Hootsuite signifies a major advancement in integrated media intelligence. By merging AI-driven insights with best-in-class social listening, both companies are shaping the future of PR and marketing communications. This partnership not only benefits their mutual clients but also sets a new standard for data-driven storytelling in the MarTech landscape.

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