StackAdapt has officially evolved beyond its programmatic roots. The advertising and marketing technology firm today announced the general availability (GA) of its new martech suite, a unified, AI-powered platform that combines email marketing, first-party data activation, and programmatic advertising into a single full-funnel solution.

This marks a significant step for StackAdapt—once known primarily for its demand-side platform (DSP)—as it positions itself squarely within the broader martech ecosystem. The new suite promises to streamline campaign orchestration across paid and owned channels, giving marketers a way to automate, personalize, and optimize campaigns from one integrated environment.

Breaking Down the Martech-Advertising Divide

Until now, marketers have often relied on separate adtech and martech stacks—an inefficient and fragmented setup that makes cross-channel alignment difficult. StackAdapt’s new suite eliminates that friction by connecting programmatic engagement data directly to owned media actions, such as automated email follow-ups.

For instance, when a user downloads a white paper, the system can instantly trigger an email, enroll them in a retargeting campaign, and adjust creative messaging based on behavior—all without human intervention.

“This is a pivotal moment for marketers looking to activate their data and deliver connected customer experiences at scale,” said Vitaly Pecherskiy, Co-Founder of StackAdapt. “We’re eliminating the operational friction between adtech and martech by enabling real-time decisioning and coordinated messaging across email and programmatic.”

A Single Platform for Every Channel

The GA release brings expanded integrations with key platforms such as HubSpot, Braze, and CallRail, enabling seamless first-party data imports, automated workflows, and cross-channel triggers. Marketers can now:

• Upload, segment, and analyze first-party data.

• Launch automated or one-time email campaigns.

• Trigger real-time programmatic engagement from behavioral data.

• Optimize campaign sequences through randomized path testing.

StackAdapt’s orchestration layer now supports conversion-based triggers, turning every website interaction into a re-engagement opportunity. The suite’s Dynamic Creative Optimization (DCO) has also broadened beyond e-commerce and automotive into verticals like B2B, finance, and education, personalizing ad content using audience insights and product feeds.

Data-Driven Marketing Without the Disconnect

Early adopters are already reporting gains in efficiency and insight. “StackAdapt is redefining what’s possible in cross-channel marketing,” said Megan Storm, Head of Media at Bailey Lauerman. “The ability to unify email and programmatic campaigns, track performance in one platform, and accelerate insights transforms how we plan and optimize.”

The addition of multiple custom domain support also signals StackAdapt’s growing focus on enterprise and agency users, who manage complex brand portfolios and require flexible infrastructure for compliance and deliverability.

Consolidation Is the New Differentiator

StackAdapt’s move reflects a broader industry shift toward tech stack consolidation—as marketers demand connected, data-driven systems that can manage campaigns from awareness to conversion without relying on multiple tools.

With this GA launch, StackAdapt joins a new class of martech players—alongside platforms like Adobe Experience Cloud and HubSpot—that aim to close the loop between audience intelligence, creative execution, and campaign performance.

For marketers navigating a cookieless, first-party data future, StackAdapt’s full-funnel approach could become a blueprint for how adtech and martech finally converge.

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Planview has unveiled Planview Anvi, a new enterprise AI solution designed to transform how organizations align strategy with execution across portfolios, products, and people. The launch marks a significant leap for the Austin-based Strategic Portfolio Management (SPM) and Digital Product Development (DPD) leader—positioning it squarely at the intersection of enterprise intelligence, automation, and decision science.

AI That Understands Strategy—and the Work Behind It

Unlike traditional AI assistants that simply automate repetitive tasks, Planview Anvi acts as a contextual intelligence partner, capable of interpreting the complex relationships between strategy, execution, and outcomes. By fusing AI-powered analytics, conversational guidance, and predictive insights into one connected system, Planview Anvi helps organizations anticipate risks, optimize resources, and ensure every initiative aligns with strategic goals.

“AI is helping us reimagine the future of work in organizations,” said Razat Gaurav, CEO of Planview. “What makes Planview Anvi transformative is its ability to understand the interplay between strategy and execution within your organization. It works alongside your existing AI investments, enhancing—not replacing—your enterprise AI strategy.”

Contextual Intelligence Meets Connected Work

Built on Planview’s two decades of expertise in digital transformation and enterprise portfolio management, Anvi brings together a range of intelligent capabilities, including:

• In-App AI Tools: Real-time risk detection, project forecasting, and workflow automation through embedded widgets and text-based assistants.

• Conversational Chat: A natural-language interface that lets users query best practices, analytics, and even take direct actions.

• Custom AI Agents: Deployable “co-pilots” tailored to specific workflows or roles—predicting problems, notifying teams, and keeping large-scale initiatives on track.

These features enable Planview Anvi to function as more than a digital assistant—it becomes a strategic collaborator that learns from organizational patterns and drives proactive decision-making.

A Strong AI Backbone: Data, Ecosystem, and Governance

At the heart of Anvi is Planview’s unified data fabric, an extensible semantic layer with 60+ connectors, real-time data sync, and a data mesh architecture designed for scalability and security. The system integrates with technology partners like Snowflake, AWS Bedrock, and Anthropic, blending enterprise-grade infrastructure with advanced AI models.

This ecosystem allows Anvi to surface patterns, risks, and dependencies across portfolios—whether that’s optimizing workforce capacity, identifying hidden project interdependencies, or connecting strategic investments to measurable business outcomes.

“Planview Anvi doesn’t just solve immediate challenges—it helps organizations anticipate them,” said Louise Allen, Chief Product Officer at Planview. “This isn’t just about automation; it’s about empowering leaders to make data-driven decisions that yield measurable results.”

Built for the Enterprise—Secure, Governed, and Scalable

Planview Anvi distinguishes itself from other AI tools with a deep investment in data foundations. The company’s connected work graph technology maps relationships across enterprise data sets—revealing insights and dependencies that were previously hidden.

Security and governance remain central pillars. Customer data is never used to train generative AI, and Planview maintains SOC 2, ISO, and GDPR compliance across all regions. With role-based access controls and regional data isolation, organizations retain full control over their information.

Bridging AI and Strategy in the Age of Digital Transformation

Planview Anvi represents a clear shift in enterprise AI—from reactive automation to proactive strategic guidance. By marrying operational data with organizational intelligence, it helps business leaders transform disconnected work streams into coherent, goal-driven ecosystems.

For companies navigating the complexities of digital transformation, Planview’s message is clear: AI isn’t just about doing work faster—it’s about doing the right work, smarter.

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Endlss, the performance-driven influencer management and workflow automation platform, has unveiled its Freemium Plan—a zero-cost way for D2C brands to launch and scale influencer and affiliate programs with measurable ROI. The move comes as marketers face tighter budgets and mounting pressure to deliver higher performance with fewer resources.

Unlike most freemium models, Endlss’ plan offers full access to all platform capabilities without feature gates or hidden fees, giving every brand—from startups to scaling teams—the tools needed to execute campaigns that convert.

“Influencer partnerships are no longer optional for D2C brands; they’re essential for growth in a market where acquisition costs are rising and consumer trust is declining,” said David Abbey, Co-founder and CEO of Endlss. “Whether starting on our Freemium Plan or migrating from an expensive legacy tool, brands see stronger ROI, lower CAC, and better engagement—all at a fraction of the cost.”

Influencer Marketing Without the Overhead

With inflation and consumer caution shaping 2025 holiday shopping, the Endlss Freemium Plan offers a low-risk entry point for brands to tap into creator marketing. Initial results show up to 61% lower customer acquisition costs (CAC) and double-digit ROI, all while maintaining budget efficiency.

The platform enables teams to:

• Discover and recruit creators directly from the platform.

• Send personalized outreach and automate gifting workflows.

• Manage affiliates and track campaigns—all in one dashboard.

Endlss’ automation covers discovery, messaging, influencer tiers, UGC agreements, Smart Links, and commission tracking, helping even small brands run enterprise-grade campaigns with minimal manual input.

Data-Driven Results for D2C Growth

According to Endlss data, brands leveraging micro-influencers (10K–100K followers) outperform nano-influencers by 45%, achieving higher engagement and conversion rates. Moreover, campaigns led by creators aged 18–24 deliver 48% stronger performance, reinforcing the value of audience alignment and authenticity over sheer reach.

For paid users, the ROI can reach up to 14x, while CPCs drop as low as $0.05, making it a compelling alternative to traditional paid social campaigns.

A Scalable Path for Every Brand

The Freemium Plan is built to grow with brands—offering seamless upgrades to support larger influencer rosters and more complex workflows as needs evolve.

It complements the broader Endlss platform, which includes:

• Endlss Copilot – an AI-driven campaign lifecycle manager handling outreach, fulfillment, and reporting.

• Endlss Agreements – a contract automation tool simplifying influencer partnerships.

Together, these tools create a unified ecosystem for performance-driven influencer marketing, accessible to businesses of all sizes.

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Jobber, the leading provider of home service software, has launched three new marketing tools—a website creator, competitor review analysis, and an insights dashboard—aimed at helping service professionals strengthen their online presence, outpace local rivals, and make data-driven decisions that fuel business growth.

Together, these updates reinforce Jobber’s mission to give small service businesses access to simple, powerful tools once reserved for large enterprises—helping them win more work with less effort.

“The way homeowners find and choose service pros has changed dramatically—credibility is now built online, often before a single conversation takes place,” said Sam Pillar, CEO and Co-founder of Jobber. “By combining powerful digital marketing tools with actionable insights, we’re giving small businesses the same strategic advantages as much larger companies.”

Build a High-Impact Website—No Agency Required

Over half of small businesses still operate without a website, leaving them invisible to digital-first customers. Jobber’s new website creator eliminates this gap, allowing service pros to build a polished, SEO-optimized site in minutes—complete with Google review integration, image galleries, and built-in lead capture forms.

Key capabilities include:

• Discoverability: Built-in SEO and custom domains improve local search ranking.

• Trust-building: Showcases verified 5-star reviews and professional imagery.

• Lead capture: AI-powered chat and request forms streamline inquiries and bookings.

• Performance tracking: Analytics show exactly where leads originate.

“The built-in editor eliminates the need for SEO or web coding experience—saving me time and money,” said Dayton Greaves, owner of North Atlanta Lawn and Hustle Services.

Benchmark Reputation with Competitor Review Analysis

Reputation is key in the home service industry. Jobber’s competitor analysis tool, part of its Marketing Suite, lets users compare ratings and review volumes with up to 10 local competitors through a visual leaderboard.

The tool provides:

• Local benchmarks to see how a business ranks against peers.

• AI-driven insights into customer sentiment and feedback trends.

• Actionable recommendations to strengthen reputation and trust.

This visibility empowers service pros to improve their online standing and attract more clients in crowded markets.

Understand What’s Driving Growth with the Insights Dashboard

Jobber’s new insights dashboard brings clarity to performance metrics across leads, quotes, and revenue. The dashboard highlights which neighborhoods, services, and marketing channels are most profitable—helping owners reinvest where it counts.

With the dashboard, businesses can:

• Visualize growth: Track revenue, requests, and conversion rates in real time.

• Spot high-value areas: Use heatmaps to identify top-performing neighborhoods.

• Optimize marketing: Cut underperforming channels and focus on proven drivers.

• Forecast financials: Access projections on income, cash flow, and payouts.

“With the insights dashboard, Jobber truly gives us confidence to make better decisions,” said Misael Avalos, owner of Time Maid Cleaning.

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Pixelworks, Inc. (NASDAQ: PXLW), a leading provider of advanced video and display processing solutions, has signed a definitive agreement to sell its shares in Pixelworks Semiconductor Technology (Shanghai) Co., Ltd. (“Pixelworks Shanghai”) to a special purpose entity led by VeriSilicon Microelectronics (Shanghai) Co., Ltd.

The deal values Pixelworks Shanghai at RMB 950 million (approximately $133 million USD) and marks a significant milestone in Pixelworks’ ongoing strategic realignment.

Transaction Details

Under the terms of the agreement, Pixelworks will divest its controlling interest in Pixelworks Shanghai. The total purchase price reflects an equity value of 100% of the subsidiary. After accounting for share transfers, transaction costs, and Chinese withholding taxes, Pixelworks expects to receive net cash proceeds between $50 million and $60 million at closing.

The company also agreed with other shareholders to release certain repurchase rights in exchange for the transfer of shares of Pixelworks Shanghai for nominal consideration, simplifying the transaction structure.

Strategic Rationale

“This executed definitive agreement to sell the Company’s controlling interest in our Pixelworks Shanghai subsidiary is the result of our previously communicated, extensive strategic review process,” said Todd DeBonis, President and CEO of Pixelworks.

“We believe the proposed transaction represents the optimal path forward for Pixelworks, Inc. as well as for the Pixelworks Shanghai business, while also capturing the maximum realizable value for all shareholders. We look forward to receiving shareholder approval and closing the transaction by year end.”

Next Steps

The transaction, unanimously approved by Pixelworks’ Board of Directors, is expected to close by the end of 2025, pending approval from holders of at least 67% of Pixelworks’ outstanding common stock and other customary closing conditions.

This divestiture underscores Pixelworks’ focus on optimizing its operational structure and unlocking shareholder value amid evolving global market dynamics.

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Click Media has launched its Baton Rouge Digital Marketing Services initiative, designed to help local businesses earn attention, turn interest into inquiries, and build customer loyalty. The program focuses on three key principles—clear messaging, practical execution, and steady improvement across essential marketing channels.

Digital Marketing Built for Results

Today’s customers expect fast answers, nearby solutions, and simple next steps. Click Media’s approach ensures that brands communicating clearly and delivering on promises can capture both the call and the click. The company’s integrated strategy across search, social media, and web experience converts casual interest into tangible business outcomes.

Core Offerings

The Baton Rouge Digital Marketing Services program delivers a full suite of capabilities, including:

• Strategy development: Setting goals, defining target audiences, and mapping coverage areas.

• Search and content alignment: Optimizing visibility for what Baton Rouge residents are searching for.

• Social and local engagement: Maintaining active profiles and community connections.

• Conversion design: Crafting intuitive pages, forms, and calls-to-action.

• Follow-up systems: Using email and on-site messaging to nurture leads.

• Outcome-based reporting: Clear insights focused on measurable business results.

Four-Step Program Framework

1. Plan – Define key services, locations, and offers.

2. Build – Launch or update critical pages, profiles, and campaigns.

3. Promote – Execute seasonal and service-based marketing programs.

4. Improve – Refine messages and optimize engagement based on performance.

Driving Business Impact

Click Media’s framework aims to align digital efforts with how Baton Rouge audiences search, compare, and decide. The company emphasizes fast, clear offers and effective follow-up to increase booked services and customer retention.

Businesses can expect:

• Increased conversions through simplified user journeys.

• Improved lead quality from optimized local profiles and pages.

• Stronger brand visibility across maps, directories, and social platforms.

• Better customer retention via consistent email and on-site engagement.

• Actionable reporting focused on performance, not vanity metrics.

• Sustained demand driven by helpful, evergreen content.

Integrated Digital Ecosystem

Click Media’s Baton Rouge Digital Marketing Services are supported by the company’s Web Design and Search Engine Optimization (SEO) solutions—creating a connected system that enhances discovery, conversion, and retention.

Click Media has launched its Baton Rouge Digital Marketing Services initiative, designed to help local businesses earn attention, turn interest into inquiries, and build customer loyalty. The program focuses on three key principles—clear messaging, practical execution, and steady improvement across essential marketing channels.

Digital Marketing Built for Results

Today’s customers expect fast answers, nearby solutions, and simple next steps. Click Media’s approach ensures that brands communicating clearly and delivering on promises can capture both the call and the click. The company’s integrated strategy across search, social media, and web experience converts casual interest into tangible business outcomes.

Core Offerings

The Baton Rouge Digital Marketing Services program delivers a full suite of capabilities, including:

• Strategy development: Setting goals, defining target audiences, and mapping coverage areas.

• Search and content alignment: Optimizing visibility for what Baton Rouge residents are searching for.

• Social and local engagement: Maintaining active profiles and community connections.

• Conversion design: Crafting intuitive pages, forms, and calls-to-action.

• Follow-up systems: Using email and on-site messaging to nurture leads.

• Outcome-based reporting: Clear insights focused on measurable business results.

Four-Step Program Framework

1. Plan – Define key services, locations, and offers.

2. Build – Launch or update critical pages, profiles, and campaigns.

3. Promote – Execute seasonal and service-based marketing programs.

4. Improve – Refine messages and optimize engagement based on performance.

Driving Business Impact

Click Media’s framework aims to align digital efforts with how Baton Rouge audiences search, compare, and decide. The company emphasizes fast, clear offers and effective follow-up to increase booked services and customer retention.

Businesses can expect:

• Increased conversions through simplified user journeys.

• Improved lead quality from optimized local profiles and pages.

• Stronger brand visibility across maps, directories, and social platforms.

• Better customer retention via consistent email and on-site engagement.

• Actionable reporting focused on performance, not vanity metrics.

• Sustained demand driven by helpful, evergreen content.

Integrated Digital Ecosystem

Click Media’s Baton Rouge Digital Marketing Services are supported by the company’s Web Design and Search Engine Optimization (SEO) solutions—creating a connected system that enhances discovery, conversion, and retention.

Get in touch with our MarTech Experts.

Mod Op, a full-service digital marketing agency known for combining creativity, data science, and innovation to drive client growth, has acquired Ascend Marketing, a tech-enabled marketing services firm specializing in account-based marketing (ABM), marketing automation, and advanced data-driven customer experiences.

The acquisition strengthens Mod Op’s end-to-end B2B marketing framework, enabling clients to unify strategy, creative execution, automation, and analytics under a single partner.

Enhancing Data-Driven Marketing and Customer Engagement

“Brands increasingly demand marketing that connects strategy, creative execution, and automation,” said Eric J. Bertrand, CEO of Mod Op. “Ascend’s expertise allows us to deliver measurable, end-to-end growth and helps innovative companies move faster from insight to impact.”

Ascend Marketing brings a proven methodology that blends journey mapping, intent data, automation, and ongoing optimization to improve lead quality, accelerate pipeline velocity, and nurture customer relationships. Long-term clients include Verizon, Nokia, and RingCentral, with services spanning:

• Customer and prospect experience strategy – Personalized marketing journeys that enhance engagement.

• Data, architecture, and analytics – Advanced data enablement and insights for revenue impact.

• Marketing automation – Implementation and optimization of platforms like HubSpot and Adobe Marketo Engage.

• Account-based marketing (ABM) and demand generation – Targeted programs that accelerate pipeline and revenue growth.

As a SOC 2-certified partner, Ascend ensures high standards of data security and compliance, critical for enterprise clients managing sensitive CRM and customer information.

Leadership and Strategic Alignment

Following the acquisition, Ascend executives join Mod Op’s leadership team. Laura Stevenson becomes Executive Vice President, and Rich Herbst, founder of Ascend Marketing, assumes the role of EVP, Client Solutions. Both emphasize the shared vision of connecting strategy, execution, and data to drive measurable outcomes for B2B clients.

“Mod Op shares our vision for using data and automation to deliver better results, and joining forces lets us scale our impact,” said Herbst.

Part of Mod Op’s Growth Strategy

The acquisition builds on Mod Op’s prior expansion moves, including purchases of Image Media, Evans Hunt, LAM Design, RTO+P, Crenshaw Communications, and Context Creative, reinforcing its full-service, future-ready agency model. With offices across North America and Panama, Mod Op serves clients like Nestlé, Duracell, ExxonMobil, VTech®, LeapFrog®, DoubleVerify, and Baha Mar.

Together, Mod Op and Ascend aim to provide B2B brands a unified marketing ecosystem, covering every touchpoint from first engagement to renewal and expansion.

Get in touch with our MarTech Experts.

The next evolution of marketing has arrived—and it’s intelligent, autonomous, and ready to change how brands connect with customers. Netcore Cloud, in partnership with Google Cloud and ETBrandEquity, has announced Agentic Marketing 2025, a high-impact summit set for October 30, 2025, at Taj Lands End, Mumbai.

Themed “Do The Impossible,” the event brings together India’s top marketing and technology leaders to explore a powerful shift in the digital landscape: from automation to autonomy.

From Automation to Autonomy: The Next Big Leap

Marketers have spent years refining automation. Yet, the cracks are showing—fragmented data, repetitive workflows, and increasing ad costs drain both resources and creativity. Studies reveal that nearly 70% of digital marketing budgets are spent on reacquiring customers who’ve already left.

Agentic marketing aims to fix that. Instead of relying on rigid, rule-based campaigns, these intelligent systems learn from data, evolve over time, and act independently. They make real-time decisions that personalize customer journeys—without constant human direction.

The result? Marketing teams can focus less on routine execution and more on crafting meaningful experiences that truly connect.

A One-Day Summit to Shape Tomorrow’s Marketing

Agentic Marketing 2025 isn’t another conference—it’s a roadmap for the next era of marketing innovation. Attendees can expect a blend of visionary talks, case studies, and deep-dive discussions on how autonomous systems are changing customer engagement.

AI as the Marketing Auto-Pilot

“Marketing is no longer just about automation; it’s about autonomy,” said Kalpit Jain, Group CEO, Netcore Cloud. “Agentic AI is the next frontier, where a brand’s marketing engine doesn’t just execute—it learns, adapts, and decides. We’re moving from a ‘co-pilot’ to an ‘auto-pilot’ era that frees brands to focus on customer delight and business growth.”

That shift, Jain added, represents a pivotal moment for the industry—one where marketers must understand how to let AI take the wheel while staying strategically in control.

A Defining Collaboration for the Industry

Amit Gupta, Business Head, ETBrandEquity.com, noted, “The marketing landscape is seeing its most profound transformation since digital’s rise. Agentic AI marks a paradigm shift—where intelligent systems don’t just run campaigns but orchestrate entire customer journeys in real-time.”

He emphasized the importance of collaboration across media, cloud infrastructure, and marketing technology to decode this shift. Partnering with Netcore Cloud and Google Cloud, ETBrandEquity aims to make the summit a definitive platform for CMOs and innovators to shape marketing’s next chapter.

Why Agentic Marketing Matters Now

Industry analysts predict a sharp rise in agentic marketing adoption over the next 18 months, as AI models become more advanced and accessible. This summit couldn’t come at a better time.

Brands that understand how to integrate agentic intelligence will not only improve campaign efficiency but also redefine what customer experience means in an AI-driven world.

Agentic Marketing 2025 isn’t just an event—it’s a signal. Marketing’s future won’t be managed manually; it will be guided by intelligent systems that evolve as quickly as the consumers they serve.3

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