ZaneRay to Spotlight Cutting-Edge eCommerce Innovation for Outdoor Brands at Outdoor Retailer Summer Show 2025

ZaneRay, an O2 Commerce company and the leading digital commerce agency for the outdoor and lifestyle sectors, will be live at the Outdoor Retailer Summer Show in Salt Lake City from June 18–20, showcasing breakthrough technologies and strategies that are redefining online retail for top outdoor brands.

With over 20 years of experience helping brands like Patagonia, Black Diamond, Yeti Cycles, and Jackson Hole craft conversion-optimized, high-performance digital experiences, ZaneRay continues to lead the charge in innovation and personalization.

CEO Interview Opportunity

Media are invited to connect onsite with Charles Guimont, CEO of ZaneRay, to explore:

• The state of outdoor eCommerce

• The evolving role of AI in personalization

• How brands can unify digital and physical commerce channels

Private VIP Event – RSVP Required

Date: Thursday, June 19 | Time: 5–8 PM MST
Location: Van Ryder Rooftop (invite-only, steps from the Salt Palace)
Hosted by: Shopify, Bloomreach, ZaneRay
Featuring:
Chris Springer, Sr. Director of eCommerce at Gozney — on building a DTC brand into a global powerhouse without sacrificing design or customer connection.

Key Storylines for Media Coverage

1. The Agency Powering the Outdoor Industry
ZaneRay has become the go-to partner for outdoor's elite—delivering tailored, performance-driven digital commerce for gear makers, resorts, and lifestyle innovators.

2. AI-Powered Personalization for All
Once reserved for tech giants, real-time product recommendations, content personalization, and adaptive offers are now accessible to mid-size and enterprise brands via platforms like Shopify Plus—enabled by ZaneRay’s tech stack.

3. Data-Driven Design That Converts
ZaneRay helps brands turn behavioral insights into action—optimizing discovery, reducing friction at checkout, and fueling customer retention strategies across digital touchpoints.

4. Gozney on Shopify: A Case Study in Scaling
Learn how ZaneRay powered Gozney’s expansion into six international markets with dynamic product bundling, multi-region support, and streamlined operations—all leading to a significant lift in conversions.

5. Unified Commerce: Online Meets On-Trail
ZaneRay's integrated commerce solutions blur the lines between digital and physical—enabling personalized in-store pickup, proactive service alerts, reorder automation, and loyalty-driving experiences through real-time product, usage, and inventory data.

“Unified commerce is no longer a buzzword—it’s how outdoor brands stay competitive,” said Charles Guimont, CEO of ZaneRay. “We’re excited to show what’s possible when digital meets the demands of real-world adventure.”

ZaneRay

ZaneRay is the leading eCommerce experience agency for the outdoor and lifestyle industry. As part of O2 Commerce, the agency specializes in high-performance digital strategy, UX/UI, and technical builds that empower brand growth on platforms like Shopify Plus and Bloomreach. Headquartered in Montana, ZaneRay partners with global brands to deliver immersive, data-driven commerce experiences that convert.

Get in touch with our MarTech Experts.

We Do Web Names James Khubiar Head of SEO, Accelerating National Growth Strategy for Legal Industry Clients

We Do Web, the trusted SEO and content marketing partner behind some of the most successful law firm websites in the U.S., proudly announces the appointment of James Khubiar as Head of SEO. A seasoned digital strategist with a decade of experience in hyper-competitive verticals, Khubiar joins the company at a defining moment for both search innovation and the firm’s continued expansion.

While widely known for its top-tier legal content, We Do Web has quietly driven transformational growth through a combination of on-page optimization, local visibility, and technical SEO. Khubiar’s appointment formalizes and elevates this approach into a structured, scalable strategy rooted in data and results.

“Adding James to our team sends a clear message,” said Yvette Valencia, Founding CEO of We Do Web. “We’re not just a content agency—we’re a powerhouse SEO firm with the leadership and capabilities to help legal clients grow nationally, just like Morgan & Morgan.”

A Proven Leader in Legal SEO

Before joining We Do Web, Khubiar held senior SEO roles at some of the most recognized names in marketing and law, including:

• Morgan & Morgan – where he played a key role in growing the firm’s national visibility and organic lead volume

• Grown Brilliance – where he increased organic revenue by 127% YoY and built their first in-house SEO department

• Neon Ambition – where he doubled SEO revenue and integrated AI to streamline content operations

His expertise spans technical SEO, local optimization, content strategy, and enterprise search scaling, making him uniquely equipped to help legal brands break out of their local markets and compete at a national level.

Leadership with Purpose and Precision

“James brings a level of adaptability, precision, and leadership that strengthens every aspect of our SEO offering,” said Alex Valencia, President of We Do Web. “He understands the full legal marketing funnel—from visibility to lead conversion—and how to scale results that drive real business.”

As Head of SEO, Khubiar will oversee the company’s end-to-end SEO strategy, from audits and technical fixes to on-page enhancements and content performance—leveraging AI and search behavior data to anticipate how clients can win in a changing digital environment.

“What drew me to We Do Web is their obsession with quality and client success,” said James Khubiar. “With the right mix of smart SEO and expert content, we’re ready to help firms become household names in their markets—and beyond.”

Positioned for the Next Phase of Legal SEO Growth

James Khubiar’s appointment comes as We Do Web scales its national footprint and deepens its services for firms ready to dominate search in high-stakes, high-competition markets. With AI changing how consumers search and engage, We Do Web’s full-service SEO offerings are built to evolve—pairing strategy with speed, and content with conversions.

About We Do Web

We Do Web is the leading SEO and content marketing agency for law firms, combining legal industry expertise with strategic search performance. Founded in 2008, the agency helps attorneys generate high-quality organic leads through powerful, search-optimized content and proven SEO strategies. With clients across the U.S. and a growing leadership team, We Do Web is redefining what scalable, measurable legal marketing looks like.

Get in touch with our MarTech Experts.

In an industry hungry for smarter, more personalized customer experiences, Curinos just scored a significant validation. Its Amplero AI decision engine, purpose-built for financial institutions, has been spotlighted in Forrester’s Real-Time Interaction Management (RTIM) Software Landscape, Q2 2025. That’s a win not just for Curinos—but for customer-obsessed banks and credit unions chasing the elusive “next best action.”

Crucially, Amplero is the only RTIM solution in the report focused solely on financial services, setting it apart from a sea of general-purpose CX platforms designed with retail or B2C priorities in mind. In an age where banking competition spans mobile apps, fintech disruptors, and Gen Z expectations, that distinction matters.

Banking-Grade AI That Thinks Like a Banker

While many AI engines are good at nudging a shopper toward a cart checkout, Amplero is tuned for more complex moves—like growing deposits, boosting loan origination, and building lifetime customer value across regulatory constraints.

That’s because the engine does more than personalize—it learns in real time, adapting not just to customer behavior, but to business performance data. It isn’t trying to sell you more shoes—it’s helping your bank identify who’s ready for a new mortgage and what channel to use to reach them compliantly.

“Amplero is not just a marketing tool—it’s a learning engine that drives real business outcomes by thinking like a customer-obsessed banker, not a retailer,” said Sarah Welch, Managing Director at Curinos.

That mindset—combining predictive modeling with financial services know-how—is part of why banks working with Curinos say Amplero doesn’t just enhance campaigns; it transforms them into dynamic, regulatory-aware engagement strategies.

Why This Recognition Matters

Forrester’s inclusion of Amplero reflects a broader shift in RTIM: financial services firms are no longer content to use off-the-shelf AI meant for e-commerce. The stakes are higher—customer journeys are longer, data sensitivity is greater, and the ROI windows are more tightly scrutinized.

And while Forrester remains neutral in its recognition, inclusion in the RTIM landscape acts as a signal to the market: purpose-built platforms with domain specificity are gaining ground in a landscape traditionally dominated by horizontal, all-purpose martech stacks.

The Bigger Picture

This nod from Forrester arrives at a time when banks are racing to modernize customer engagement across channels—from branch to mobile to call center. Amplero slots neatly into that vision, turning what were once static campaigns into feedback-driven journeys where every interaction is a chance to learn and optimize.

If you're a financial marketer balancing compliance, channel complexity, and increasing pressure to personalize—Amplero may be worth a closer look. It’s not just AI for the sake of AI. It’s AI that understands your customers, your products, and your playbook.

Get in touch with our MarTech Experts.

In the digital age, a website isn’t just a storefront—it’s the brand experience. Tier One Partners, a women-owned integrated marketing agency, just rolled out three new websites that double down on that principle for clients 24M Technologies, CAP Index, and Sona Energy Solutions.

The projects, led by Tier One’s in-house Content Studio, blend sharp storytelling with UX-forward design to turn static digital brochures into performance-driven platforms. The agency’s team of writers, designers, and strategists aimed to craft brand touchpoints that inform, convert, and scale alongside each client’s growth.

Battery Tech, Crime Risk, and Clean Energy: A Trio of Brand Overhauls

Let’s break down the digital revamps:

• 24M Technologies – The battery manufacturing innovator tapped Tier One for a total web and brand refresh. The new site aligns with 24M’s revolutionary SemiSolid and Unit Cell technologies, streamlining user journeys and creating a more modern, tech-forward experience for both investors and partners.

• CAP Index – A market leader in crime risk analytics across North America and the UK, CAP Index needed a visual overhaul to match its data-driven reputation. Tier One not only reimagined the website’s structure for better engagement, but also introduced a new logo and visual identity—repositioning CAP as the intelligence layer behind smarter security decisions.

• Sona Energy Solutions – Specializing in clean energy infrastructure upgrades, Sona wanted more than a pretty homepage—it needed a conversion engine. Tier One delivered a sleek, navigation-friendly design that leads users directly to CTAs and offerings, all while reinforcing the company’s value proposition at every scroll.

“These websites are built not just to impress, but to perform,” said Ashley Tate, SVP of Content at Tier One. “Each one reflects a deep understanding of the client’s mission and growth goals—and turns that into a digital experience that moves business forward.”

What Sets Tier One Apart?

Plenty of agencies do web redesigns. But Tier One’s publisher-like approach to storytelling, combined with strategic digital marketing and a UX-first mindset, is what makes these projects stand out. They’re not just sites—they’re brand ecosystems designed for long-term engagement and lead generation.

The agency’s work often supports companies at inflection points—whether it’s bringing a disruptive energy product to market, repositioning a data company for enterprise sales, or helping a clean-tech firm scale across regions.

Get in touch with our MarTech Experts.

David Hughes to Helm WFSB as Gray Media’s Newest General Manager

Gray Media has appointed seasoned broadcast executive David Hughes as the next General Manager of WFSB, its CBS affiliate in Hartford, Connecticut. Hughes, currently GM of WOIO (CBS) and WUAB (CW) in Cleveland, will take over the Hartford role on July 9, 2025, succeeding Dana Neves, who recently advanced to Senior Managing VP at Gray.

Hughes arrives with a proven track record of innovative leadership, particularly in live sports broadcasting. In Cleveland, he played a pivotal role in launching the Rock Entertainment Sports Network—a regional platform that has aired over 200 live sporting events since its debut in August 2024. Under his watch, the station secured broadcasting rights for marquee teams including the Cleveland Cavaliers, Columbus Blue Jackets, and Columbus Crew, deepening Gray’s local sports footprint.

A Veteran in Local News Leadership

Hughes is no stranger to Gray's portfolio. Prior to his tenure in Cleveland, he served as GM at Gray’s stations in Charleston-Huntington, WV (WSAZ & WQCW) and Charlottesville, VA (WVIR). His journalism roots run deep as well, having led the newsroom as News Director at WDBJ in Roanoke, and held earlier editorial roles at WFLA (Tampa), WRAL (Raleigh), and WMAZ (Macon).

With his arrival at WFSB, Hughes is expected to strengthen the station’s news and community engagement efforts while exploring new opportunities for content innovation in the Northeast market.

Gray Media

Gray Media Group (NYSE: GTN) is the largest owner of top-rated local TV stations in the U.S., serving 113 markets and reaching 37% of U.S. television households. It operates the nation’s largest group of Telemundo affiliates, owns a full-service digital agency, and media production companies including Raycom Sports and Tupelo Media Group.

Get in touch with our MarTech Experts.

Oktopost Acquires Milk Video to Help B2B Marketers Cut Through the Noise

B2B marketers, rejoice—your social video game might be about to get a whole lot easier. Oktopost, the B2B social media management and marketing intelligence platform, has announced the acquisition of Milk Video, a company known for turning long-form assets like webinars and interviews into slick, short-form video content.

The move positions Oktopost to better meet the growing demand for visual-first, snackable content on platforms like LinkedIn and Instagram—spaces where B2B brands are no longer just competing with each other, but with every influencer and meme account in the feed.

“In B2B marketing, attention is currency, and short-form video is how you earn it,” said Oktopost CEO and Co-founder Daniel Kushner. “Teams need intuitive ways to turn long-form content into scroll-stopping videos. Our acquisition of Milk Video directly supports our mission to help marketers create smarter, more impactful content that drives real business results.”

Why This Matters

Let’s face it—most B2B content still reads like a PDF from 2009. But that’s changing fast. With short-form video now the default language of online engagement, even traditionally slow-moving industries are feeling the heat to modernize their content strategies.

Milk Video’s tools make it dead simple for marketers to clip, edit, and publish social-friendly videos without ever opening Premiere Pro. Oktopost bringing that functionality in-house suggests a shift toward a more integrated, agile approach to B2B content creation—where the same team managing campaigns can also produce creative without relying on external video editors.

For Milk Video, the acquisition is a validation of its product-market fit in a world where video creation can no longer be an afterthought. “We built Milk Video to help businesses harness the power of video without the traditional complexities of production,” said Milk Video CEO Ross Cranwell. “Oktopost is the perfect partner to scale that vision.”

Context: A Broader Play for Intelligence-Driven Content

This acquisition comes on the heels of Oktopost’s launch of Marketing Intelligence, an AI-powered tool that tracks competitor content across platforms and helps B2B teams optimize strategy in real time.

The combined offering paints a clear picture of Oktopost’s ambitions: owning the full B2B content lifecycle—from insight to creation to distribution and measurement. Think of it as the HubSpot for serious social marketers, only with a tighter focus on video, data, and scale.

What’s Next?

While financial terms weren’t disclosed, the strategic fit is clear. Social teams need speed. They need impact. They need tools that play nicely with the complex funnel math that defines B2B success. This deal gives Oktopost the firepower to deliver just that.

In a market where attention is fragmented and traditional lead-gen playbooks are losing steam, video is no longer optional—it’s the battleground. And with Milk Video in its toolkit, Oktopost is arming B2B marketers for the fight.

Contact Us & Future-Proof Your Marketing with MarTechEdge !

Horizon Commerce: A New Chapter in AI-Driven, Outcome-Based Retail Media

Horizon Media Holdings is putting a sharper edge on its commerce ambitions. The media powerhouse today announced the rebrand of its commerce agency Night Market as Horizon Commerce, signaling a strategic evolution toward AI-powered, outcome-based retail marketing in a $6.4 trillion global commerce economy.

The rebrand is far more than cosmetic—it reflects a deeper transformation in how brands need to think about commerce in an always-on, data-rich world.

“Commerce today is omnipresent and deeply personal,” said Bob Lord, President of Horizon Media Holdings. “Consumers expect to shop anytime, anywhere—on any device. Horizon Commerce is designed for that compressed, connected reality.”

From Omnichannel to Omnipresent

Founded in 2020, Night Market quickly built a reputation for leveraging data to drive omnichannel commerce strategies. Under the Horizon Commerce banner, the agency is leveling up with expanded services—including advanced channel management, business outcomes dashboards, and tighter integration between retail media and digital experience—all powered by its proprietary platform, NEON.

Think of NEON as Horizon’s AI brain: a next-gen retail media platform that unifies messy, fragmented media data and turns it into actionable, predictive intelligence. With features like performance simulation, cross-platform optimization, and incrementality forecasting, NEON isn’t just making sense of media chaos—it’s turning it into money.

“This is about turning marketing from a cost center into a revenue driver,” said Randy Browning, President of Horizon Commerce. “We’re giving brands the connective tissue between media and results, creativity and conversion.”

Context: The Great Retail Media Land Grab

Retail media is booming. Amazon Ads, Walmart Connect, and Instacart are rewriting the rules of shopper marketing. Agencies are scrambling to offer brands the data visibility and agility needed to compete. Horizon Commerce is aiming to differentiate with an AI-first, full-stack offering that doesn’t just plug into retail platforms—but builds value on top of them.

Take Revlon and Boiron USA, two clients already using NEON to drive measurable growth. According to Brian Gearhart, VP of Media at Revlon, NEON has helped the brand “enhance consumer engagement, influence behavior, and drive revenue growth.” Boiron’s VP of E-commerce, Sha Atakhanov, added that NEON offers “real-time clarity across digital investments”—a critical edge in today’s fast-moving retail environment.

Beyond Retail Media: A Full-Funnel, Cross-Channel Approach

Horizon Commerce isn’t just about ads—it’s a full-spectrum commerce engine. Its service stack now spans:

• Commerce consulting and customer strategy

• Product creative and performance design

• Sales channel management

• Owned media optimization

• Commerce media planning

These services converge on one goal: turning intent into transaction faster and more intelligently.

By pairing its tech stack with creative chops and retail expertise, Horizon Commerce aims to help brands scale growth through predictive personalization, cross-functional insights, and seamless buyer experiences—whether DTC, on marketplaces, or in-store.

Why It Matters

Commerce marketing is evolving from gut-driven and channel-siloed to AI-driven and outcome-oriented. Brands are under pressure to show clear ROI across every digital touchpoint. Horizon Commerce’s rebrand reflects that reality—and throws down a gauntlet to traditional agencies still playing by yesterday’s rules.

With a name that matches its ambitions and a platform built for speed, Horizon Commerce is betting big on what it calls the “pervasive store”—anytime, anywhere, anyhow.

And if NEON’s 97.5% predictive accuracy and 18% incremental revenue lift hold up at scale, that bet just might pay off.

Contact Us & Future-Proof Your Marketing with MarTechEdge !

BurstIQ Joins AWS Partner Network, Launches LifeGraph for Secure, AI-Driven Data Transformation

Another boost for enterprise AI adoption just dropped: BurstIQ, a rising star in AI-ready data management and privacy-enhancing technologies, has officially joined the Amazon Web Services (AWS) Partner Network (APN). Even bigger: its flagship platform, LifeGraph®, is now available on the AWS Marketplace, giving enterprise customers a direct path to deploy secure, scalable data ecosystems without overhauling their existing architecture.

The move signals a deeper integration between BurstIQ’s privacy-first data stack and AWS’s massive cloud infrastructure, helping businesses of all sizes prepare their data for real-world AI applications—without compromising trust, compliance, or control.

Why It Matters

Enterprises are scrambling to turn massive volumes of data into usable insights for AI and automation. But messy, siloed, and non-compliant data is still a major roadblock.

Enter LifeGraph—a platform that fuses blockchain, Web3, and knowledge graph technology to create secure, interoperable, AI-ready data environments. From HIPAA to GDPR, LifeGraph bakes compliance and governance directly into the data layer, letting companies innovate without regulatory landmines.

“Organizations face increasing pressure to harness AI, but can’t do so with outdated data management,” said Amber Hartley, Chief Strategy Officer at BurstIQ. “By joining the APN, we’re giving AWS customers easier access to transformative data solutions that embed trust, security, and compliance from the start.”

What LifeGraph Brings to the AWS Table

Now available in AWS Marketplace, LifeGraph delivers several key advantages for businesses building data-driven infrastructure in the cloud:

• Privacy-Enhanced Data Management: Using cryptographic smart contracts and blockchain, LifeGraph ensures secure, auditable data ownership and usage tracking.

• AI-Ready Ecosystems: The platform enriches and unifies data to support machine learning, predictive analytics, and autonomous decision-making.

• Autonomous Governance: Consent management, audit trails, and policy enforcement are automated—reducing both manual effort and legal risk.

• Plug-and-Play with AWS: LifeGraph integrates natively with AWS environments, making deployment straightforward for DevOps and data teams.

For companies trying to balance the promise of AI with the complexity of data governance, this is a game-changing blend of flexibility, transparency, and speed.

Real-World Impact: Healthcare, Education, and Beyond

BurstIQ’s platform isn’t just theoretical. LifeGraph is already powering AI-ready data transformation across several industries:

• Healthcare: Enabling secure, compliant Medicaid modernization and patient data sharing across providers and state agencies.

• Academia: Supporting personalized AI learning experiences at Maryville University by unifying fragmented student data systems.

• Public Sector & Research: Collaborating with institutions like Texas A&M Health to drive secure, AI-based research without compromising data integrity.

• Workforce Platforms: Helping platforms like Litehouse Health (“Uber for Nurses”) streamline credentialing, scheduling, and trust-based staffing using verified, tamper-proof data.

In every use case, LifeGraph is positioned as the missing link between compliant data management and scalable AI execution.

A Step Forward for Privacy-Preserving AI

As the AI arms race accelerates, privacy-enhancing technologies (PETs) are becoming a non-negotiable part of responsible innovation. BurstIQ’s architecture not only aligns with this trend—it helps define it.

By embedding LifeGraph within AWS’s ecosystem, the company extends its reach while positioning itself as a critical enabler of secure, AI-powered digital transformation across sectors.

The Takeaway

For AWS customers, this isn’t just another data platform. It’s a chance to deploy AI-ready, privacy-first infrastructure that keeps pace with both innovation cycles and regulatory frameworks.

And for BurstIQ, joining the AWS Partner Network isn’t just about distribution. It’s a strategic play to make compliant, intelligent, interoperable data ecosystems the new norm.

Contact Us & Future-Proof Your Marketing with MarTechEdge !