News
ZoomInfo Helps LINAK Improve B2B Marketing Measurement and Sales Alignment
Demonstrating marketing's contribution to revenue remains a persistent challenge for many B2B manufacturers, particularly those with long and complex sales cycles. ZoomInfo says Danish industrial manufacturer LINAK has improved marketing accountability after adopting its AI-powered go-to-market (GTM) platform, enabling the company to connect targeted digital campaigns with measurable sales...
marketing 22 Jul 2026
Haute Living and 5W AI Communications Launch AI Visibility Index for South Florida Luxury Real Estate
Artificial intelligence is increasingly influencing how affluent buyers research high-value purchases, including luxury real estate. Recognizing this shift, Haute Living and 5W AI Communications have introduced the South Florida Luxury Real Estate AI Visibility Index™ 2026, a benchmark designed to measure how leading AI platforms recommend premium residential developments. The initiative reflects...
artificial intelligence 22 Jul 2026
Luma Health Launches AI Platform to Connect Healthcare Marketing with Patient Bookings
Healthcare marketing is becoming increasingly data-driven as providers seek measurable returns on patient acquisition investments. Luma Health has introduced Patient Pipeline, an AI-powered platform designed to help health systems convert digital advertising into booked appointments by connecting real-time provider availability with Google Ads campaigns. The launch reflects a broader shift toward...
artificial intelligence 22 Jul 2026
Hinge Marketing Partners with Brandi AI to Expand Enterprise AI Visibility Services
As generative AI becomes a primary channel for brand discovery, marketing agencies are expanding beyond traditional search engine optimization into AI visibility consulting. Hinge Marketing has joined Brandi AI's global Agency Partnership Program, enabling the professional services marketing firm to offer clients deeper insights into how their brands are represented across AI platforms such as...
artificial intelligence 22 Jul 2026
24 Seven Retains No. 2 Position in U.S. Marketing and Creative Staffing Rankings
Talent shortages, AI-driven transformation, and evolving digital marketing demands continue to reshape enterprise hiring strategies. Against this backdrop, marketing and creative talent solutions provider 24 Seven has retained its position as the second-largest marketing and creative staffing firm in the United States, according to Staffing Industry Analysts' (SIA) 2026 industry rankings...
marketing 22 Jul 2026
Podcast Marketing Adoption Grows, but ROI Measurement Still Lags, Survey Finds
Podcasting has secured its place in the modern marketing mix, yet many organizations continue to struggle with proving its business value. A new global survey from Outcomes Rocket, conducted in partnership with Health Podcast Library, found that nearly half of marketing organizations now incorporate podcasts into their marketing strategy. However, despite widespread confidence in podcast...
insights 22 Jul 2026
AI Search Optimization Becomes a Marketing Priority as Google Query Volume Reaches Record High
Artificial intelligence is reshaping how consumers discover businesses online, prompting marketers to rethink long-standing SEO strategies. A new analysis from SEO Essex suggests that while Google's AI-generated search experiences are reducing traditional website click-through rates, they are also contributing to record search activity. The shift is accelerating investment in AI search...
artificial intelligence 22 Jul 2026
Zenarate Strengthens Leadership as AI-Human Workforce Strategies Gain Enterprise Momentum
As enterprises increasingly combine AI agents with human employees to improve customer experience, Zenarate is expanding its executive leadership team to support the next phase of growth. The company has appointed Amy Lummus as Vice President of Marketing and Michael Sharelis as Vice President of Sales, reinforcing its focus on AI-powered frontline performance and enterprise customer experience...
marketing 22 Jul 2026
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