We Do Web Names James Khubiar Head of SEO, Accelerating National Growth Strategy for Legal Industry Clients

We Do Web, the trusted SEO and content marketing partner behind some of the most successful law firm websites in the U.S., proudly announces the appointment of James Khubiar as Head of SEO. A seasoned digital strategist with a decade of experience in hyper-competitive verticals, Khubiar joins the company at a defining moment for both search innovation and the firm’s continued expansion.

While widely known for its top-tier legal content, We Do Web has quietly driven transformational growth through a combination of on-page optimization, local visibility, and technical SEO. Khubiar’s appointment formalizes and elevates this approach into a structured, scalable strategy rooted in data and results.

“Adding James to our team sends a clear message,” said Yvette Valencia, Founding CEO of We Do Web. “We’re not just a content agency—we’re a powerhouse SEO firm with the leadership and capabilities to help legal clients grow nationally, just like Morgan & Morgan.”

A Proven Leader in Legal SEO

Before joining We Do Web, Khubiar held senior SEO roles at some of the most recognized names in marketing and law, including:

• Morgan & Morgan – where he played a key role in growing the firm’s national visibility and organic lead volume

• Grown Brilliance – where he increased organic revenue by 127% YoY and built their first in-house SEO department

• Neon Ambition – where he doubled SEO revenue and integrated AI to streamline content operations

His expertise spans technical SEO, local optimization, content strategy, and enterprise search scaling, making him uniquely equipped to help legal brands break out of their local markets and compete at a national level.

Leadership with Purpose and Precision

“James brings a level of adaptability, precision, and leadership that strengthens every aspect of our SEO offering,” said Alex Valencia, President of We Do Web. “He understands the full legal marketing funnel—from visibility to lead conversion—and how to scale results that drive real business.”

As Head of SEO, Khubiar will oversee the company’s end-to-end SEO strategy, from audits and technical fixes to on-page enhancements and content performance—leveraging AI and search behavior data to anticipate how clients can win in a changing digital environment.

“What drew me to We Do Web is their obsession with quality and client success,” said James Khubiar. “With the right mix of smart SEO and expert content, we’re ready to help firms become household names in their markets—and beyond.”

Positioned for the Next Phase of Legal SEO Growth

James Khubiar’s appointment comes as We Do Web scales its national footprint and deepens its services for firms ready to dominate search in high-stakes, high-competition markets. With AI changing how consumers search and engage, We Do Web’s full-service SEO offerings are built to evolve—pairing strategy with speed, and content with conversions.

About We Do Web

We Do Web is the leading SEO and content marketing agency for law firms, combining legal industry expertise with strategic search performance. Founded in 2008, the agency helps attorneys generate high-quality organic leads through powerful, search-optimized content and proven SEO strategies. With clients across the U.S. and a growing leadership team, We Do Web is redefining what scalable, measurable legal marketing looks like.

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