Oktopost Acquires Milk Video to Help B2B Marketers Cut Through the Noise

B2B marketers, rejoice—your social video game might be about to get a whole lot easier. Oktopost, the B2B social media management and marketing intelligence platform, has announced the acquisition of Milk Video, a company known for turning long-form assets like webinars and interviews into slick, short-form video content.

The move positions Oktopost to better meet the growing demand for visual-first, snackable content on platforms like LinkedIn and Instagram—spaces where B2B brands are no longer just competing with each other, but with every influencer and meme account in the feed.

“In B2B marketing, attention is currency, and short-form video is how you earn it,” said Oktopost CEO and Co-founder Daniel Kushner. “Teams need intuitive ways to turn long-form content into scroll-stopping videos. Our acquisition of Milk Video directly supports our mission to help marketers create smarter, more impactful content that drives real business results.”

Why This Matters

Let’s face it—most B2B content still reads like a PDF from 2009. But that’s changing fast. With short-form video now the default language of online engagement, even traditionally slow-moving industries are feeling the heat to modernize their content strategies.

Milk Video’s tools make it dead simple for marketers to clip, edit, and publish social-friendly videos without ever opening Premiere Pro. Oktopost bringing that functionality in-house suggests a shift toward a more integrated, agile approach to B2B content creation—where the same team managing campaigns can also produce creative without relying on external video editors.

For Milk Video, the acquisition is a validation of its product-market fit in a world where video creation can no longer be an afterthought. “We built Milk Video to help businesses harness the power of video without the traditional complexities of production,” said Milk Video CEO Ross Cranwell. “Oktopost is the perfect partner to scale that vision.”

Context: A Broader Play for Intelligence-Driven Content

This acquisition comes on the heels of Oktopost’s launch of Marketing Intelligence, an AI-powered tool that tracks competitor content across platforms and helps B2B teams optimize strategy in real time.

The combined offering paints a clear picture of Oktopost’s ambitions: owning the full B2B content lifecycle—from insight to creation to distribution and measurement. Think of it as the HubSpot for serious social marketers, only with a tighter focus on video, data, and scale.

What’s Next?

While financial terms weren’t disclosed, the strategic fit is clear. Social teams need speed. They need impact. They need tools that play nicely with the complex funnel math that defines B2B success. This deal gives Oktopost the firepower to deliver just that.

In a market where attention is fragmented and traditional lead-gen playbooks are losing steam, video is no longer optional—it’s the battleground. And with Milk Video in its toolkit, Oktopost is arming B2B marketers for the fight.

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