ZaneRay to Spotlight Cutting-Edge eCommerce Innovation for Outdoor Brands at Outdoor Retailer Summer Show 2025

ZaneRay, an O2 Commerce company and the leading digital commerce agency for the outdoor and lifestyle sectors, will be live at the Outdoor Retailer Summer Show in Salt Lake City from June 18–20, showcasing breakthrough technologies and strategies that are redefining online retail for top outdoor brands.

With over 20 years of experience helping brands like Patagonia, Black Diamond, Yeti Cycles, and Jackson Hole craft conversion-optimized, high-performance digital experiences, ZaneRay continues to lead the charge in innovation and personalization.

CEO Interview Opportunity

Media are invited to connect onsite with Charles Guimont, CEO of ZaneRay, to explore:

• The state of outdoor eCommerce

• The evolving role of AI in personalization

• How brands can unify digital and physical commerce channels

Private VIP Event – RSVP Required

Date: Thursday, June 19 | Time: 5–8 PM MST
Location: Van Ryder Rooftop (invite-only, steps from the Salt Palace)
Hosted by: Shopify, Bloomreach, ZaneRay
Featuring:
Chris Springer, Sr. Director of eCommerce at Gozney — on building a DTC brand into a global powerhouse without sacrificing design or customer connection.

Key Storylines for Media Coverage

1. The Agency Powering the Outdoor Industry
ZaneRay has become the go-to partner for outdoor's elite—delivering tailored, performance-driven digital commerce for gear makers, resorts, and lifestyle innovators.

2. AI-Powered Personalization for All
Once reserved for tech giants, real-time product recommendations, content personalization, and adaptive offers are now accessible to mid-size and enterprise brands via platforms like Shopify Plus—enabled by ZaneRay’s tech stack.

3. Data-Driven Design That Converts
ZaneRay helps brands turn behavioral insights into action—optimizing discovery, reducing friction at checkout, and fueling customer retention strategies across digital touchpoints.

4. Gozney on Shopify: A Case Study in Scaling
Learn how ZaneRay powered Gozney’s expansion into six international markets with dynamic product bundling, multi-region support, and streamlined operations—all leading to a significant lift in conversions.

5. Unified Commerce: Online Meets On-Trail
ZaneRay's integrated commerce solutions blur the lines between digital and physical—enabling personalized in-store pickup, proactive service alerts, reorder automation, and loyalty-driving experiences through real-time product, usage, and inventory data.

“Unified commerce is no longer a buzzword—it’s how outdoor brands stay competitive,” said Charles Guimont, CEO of ZaneRay. “We’re excited to show what’s possible when digital meets the demands of real-world adventure.”

ZaneRay

ZaneRay is the leading eCommerce experience agency for the outdoor and lifestyle industry. As part of O2 Commerce, the agency specializes in high-performance digital strategy, UX/UI, and technical builds that empower brand growth on platforms like Shopify Plus and Bloomreach. Headquartered in Montana, ZaneRay partners with global brands to deliver immersive, data-driven commerce experiences that convert.

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