In an industry hungry for smarter, more personalized customer experiences, Curinos just scored a significant validation. Its Amplero AI decision engine, purpose-built for financial institutions, has been spotlighted in Forrester’s Real-Time Interaction Management (RTIM) Software Landscape, Q2 2025. That’s a win not just for Curinos—but for customer-obsessed banks and credit unions chasing the elusive “next best action.”

Crucially, Amplero is the only RTIM solution in the report focused solely on financial services, setting it apart from a sea of general-purpose CX platforms designed with retail or B2C priorities in mind. In an age where banking competition spans mobile apps, fintech disruptors, and Gen Z expectations, that distinction matters.

Banking-Grade AI That Thinks Like a Banker

While many AI engines are good at nudging a shopper toward a cart checkout, Amplero is tuned for more complex moves—like growing deposits, boosting loan origination, and building lifetime customer value across regulatory constraints.

That’s because the engine does more than personalize—it learns in real time, adapting not just to customer behavior, but to business performance data. It isn’t trying to sell you more shoes—it’s helping your bank identify who’s ready for a new mortgage and what channel to use to reach them compliantly.

“Amplero is not just a marketing tool—it’s a learning engine that drives real business outcomes by thinking like a customer-obsessed banker, not a retailer,” said Sarah Welch, Managing Director at Curinos.

That mindset—combining predictive modeling with financial services know-how—is part of why banks working with Curinos say Amplero doesn’t just enhance campaigns; it transforms them into dynamic, regulatory-aware engagement strategies.

Why This Recognition Matters

Forrester’s inclusion of Amplero reflects a broader shift in RTIM: financial services firms are no longer content to use off-the-shelf AI meant for e-commerce. The stakes are higher—customer journeys are longer, data sensitivity is greater, and the ROI windows are more tightly scrutinized.

And while Forrester remains neutral in its recognition, inclusion in the RTIM landscape acts as a signal to the market: purpose-built platforms with domain specificity are gaining ground in a landscape traditionally dominated by horizontal, all-purpose martech stacks.

The Bigger Picture

This nod from Forrester arrives at a time when banks are racing to modernize customer engagement across channels—from branch to mobile to call center. Amplero slots neatly into that vision, turning what were once static campaigns into feedback-driven journeys where every interaction is a chance to learn and optimize.

If you're a financial marketer balancing compliance, channel complexity, and increasing pressure to personalize—Amplero may be worth a closer look. It’s not just AI for the sake of AI. It’s AI that understands your customers, your products, and your playbook.

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